In this session...
The e.l.f. Cosmetics brand has made a resurgence — and is showing DTC newcomers a thing or two about marrying brand and demand in the competitive beauty industry. In this talk, e.l.f.’s Chief Marketing Officer talks about the importance of knowing your consumer, doing what you do best, and always pushing forward.
What You'll Learn from This Session...
- why you should never discount a mature brand's ability to innovate
- how upper funnel investments can drive more efficiency for lower funnel marketing
- how to breathe new life into customer acquisition and loyalty
Ad Shapers