In this session...

Data is the fuel of AI and data mining is the wind farm of this next decade – transforming search from understanding queries to understanding intent, and turning intent into actions and customer experiences. Our research shows that only 20% of today’s marketers have a high customer experience quotient (CXQ), fully understanding user intent to create their customer journey and improving their performance to increase customer engagement.

For years marketers have focused on reaching the right person, with the right message, at the right time; however, to succeed in this more diverse and tech-driven environment, marketers need to create a flywheel that involves the right strategy, with the right data and the right technology in order to improve their performance and better understand intent. Learn how to reduce the growing gap between the 20% of businesses that have managed to achieve high CXQ to avoid the danger of being left behind. View Less

What You'll Learn from This Session...

  1. Data on how marketers can leverage AI to understand intent
  2. New research from Microsoft on the customer experience quotient (CXQ)
  3. Strategies to increase customer engagement to fuel your marketing flywheel

Presented with


Nikki Isaac Global Analytical Lead, Strategic Agency Microsoft Advertising
Esteban Ribero SVP Planning & Insights Performics

Event Details

Event Type Seminar

Track  MarTech