In this session...
How do we identify what, when and where to interact with our customers? What tools can help, and what insights have been gained about our customers' needs and behaviors in the pre-, during- and post-purchase periods? How have these been leveraged to successfully design the best experiences at the right time? In-store, how can you optimize your customer experience and ensure your store representatives live up to the brand?
What You'll Learn from This Session...
- Understand your customers' needs and behaviors in the pre-, during-and post-purchase periods.
- Hear first-hand how one retailer optimized the in-store customer experience.
- Learn about tools that can be helpful in designing the best customer experiences.
