In this session...
The OTT landscape today is seemingly crowded and confusing. Hear from top agencies and their advertising partners about challenges and solutions for today and tomorrow—how they are making sense of OTT, why they are using it and how they are building their media mix for a balanced overall strategy.
What You'll Learn from This Session...
- Hear from fellow industry leaders about reaching consumers in the world of OTT.
- Gain insights on planning and execution strategies across OTT services.
- Discuss the challenges in OTT and how advertisers are paving the way for the future.
Story Crafters