In this session...
The advertising ecosystem is more complex than it's ever been, and for sellers, that means keeping up with more players, putting more irons in the fire and staying ahead of new trends in media, technology, advertising and beyond. Three new business professionals at the top of their game will share a day in their lives, shedding light on the weapons in their sales arsenal that help them cut through the clutter and win new business with major brands.
What You'll Learn from This Session...
- How to identify profitable opportunities with emerging and established advertisers
- Understand the subtle triggers and shifts that alert seasoned sellers to opportunities on the horizon
- Which tools and technologies are designed to identify, vet and pursue new revenue sources
- How to craft cold outreach that stands out and gets results
