Many of the experiences provided to customers sit outside of marketing; how do companies successfully bring the various functions across the organization together to deliver in an integrated fashion?
What You'll Learn from This Session...
Customer Experience is not only outwardly-facing, aligning internal teams is just as important.
Learn best practices for aligning various functions around the customer journey and experience.
Learn how Marriott pivoted to focus on customers first and foremost.
Presented with
Speakers
Radha Subramanyam
Chief Research and Analytics Officer, CBS Television Network
CBS Television Network
Mark Schwartz
VP, CX Insight
Marriott International
Fiona Blades
President & Chief Experience Officer
MESH
