Fiona Blades

Fiona Blades is President and Chief Experience Office of MESH Experience. Following an 8-year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnett, Fiona set up MESH Experience in 2006 to fill a gap in data and analytics.
Brand growth is driven by all experiences people have with brands, yet half or more typically go unmeasured. MESH helps clients to take quicker and smarter decisions about their investment. n 2017 MESH won the Delta Air Lines Woman Owned Business of the Year award and the International Business Excellence Award for marketing in Dubai for creating a one number Marketing Impact Score.
Fiona is a Fellow of the Market Research Society, a member of the Marketing Society and sits on the board of WIRe (Women in Research). She has worked with Professor Hugh Wilson at Cranfi