In this session...
After the 2016 election, anonymous Twitter account Sleeping Giants urged people to collect screenshots of ads on Breitbart, and then questioned brands about their support of the site—correctly guessing that many companies didn't know where their ads were running. Amid an era where facts can feel ambiguous, our connected world also means we live in glass houses where honest truth is vital. Hear the story of Sleeping Giants, and explore what our changing world means for increasing brand transparency and accountability.
What You'll Learn from This Session...
- The conversation will help the audience reconsider the context of creative ideas as they’re developed.
- We’ll address how the social media world sets the stage for new levels of essential transparency, and how brands can deliver at those levels.
- Accountability from the idea to the execution will be re-examined for a modern world.
