In this session...
Customer acquisition is the lifeblood of any company, small or large. However, over the last five years, the cost of acquiring new customers has increased by more than 50%. This new reality requires marketers to fundamentally rethink their marketing funnels. No longer can top-of-funnel lead generation activities be siloed from bottom-of-the-funnel customer conversion drivers. In this new era, the marketing funnel must be viewed holistically, and through a performance-driven lens.
This panel will bring together leading consultants, agency execs, analysts and DTC marketing leaders to discuss the shifting customer acquisition landscape and the new rules of sustainability.
What You'll Learn from This Session...
- Marketing ecosystem shifts that are challenging the traditional notion of the marketing funnel
- Unique strategies for customer acquisition that move beyond today’s ubiquitous social platforms
- Guidelines for holding all channels accountable to performance-driven objectives and improved business outcomes