In this session...
The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest's Jon Kaplan alongside leading brands to learn how the most effective ads don’t interrupt—they inspire.
What You'll Learn from This Session...
- The evolution of purpose-driven marketing
- A deep dive into how to leverage the key dimensions of inspiration
- The value of context in bringing consumers from an idea through to purchase
Impact Makers