In this session...

Despite decades of martech advances, consumers are still left annoyed by the ads they are shown. As marketers, we put a lot of effort and budget into securing the attention of our consumers on mobile. But how effective is this investment? It’s time to get a real understanding of how these consumers feel about your advertising.

What You'll Learn from This Session...

  1. Why consumers are still in the dark over their data despite GDPR, why this matters, and how to address it;
  2. The ways in which consumers prefer to pay to access content, and how to respect their privacy wishes;
  3. How consumers feel about the ads they're shown on mobile.

Presented with


Max Pepe VP, Marketing Ogury
Erin "Mack" McKelvey Managing Partner, CEO SalientMG

Event Details

Event Type Seminar

Track  MarTech