In this session...
Despite decades of martech advances, consumers are still left annoyed by the ads they are shown. As marketers, we put a lot of effort and budget into securing the attention of our consumers on mobile. But how effective is this investment? It’s time to get a real understanding of how these consumers feel about your advertising.
What You'll Learn from This Session...
- Why consumers are still in the dark over their data despite GDPR, why this matters, and how to address it;
- The ways in which consumers prefer to pay to access content, and how to respect their privacy wishes;
- How consumers feel about the ads they're shown on mobile.
Tech Stars