In this session...
With the rise of digital video, if there’s one thing we can all agree on it’s that there is no shortage of video content (In fact, there are 300 hours of video content uploaded to YouTube every minute!) However, there is a shortage of GREAT content. That’s the inspiration for this dynamic conversation about how to balance the need to drive views with the need to produce quality, brand-safe content.
What You'll Learn from This Session...
- Deeper understanding of what works best in short form and long form video
- Developing talent and celebrity talent, best practices for each
- Custom content and product placement, why great video content belongs in your marketing mix
Story Crafters