Events: Europe 2019 | Calendar / Advertising Week

9:15 ^AM

Influencer Influence Across Platforms

Story Crafters Stage 3

Discover the future of influencer marketing with a panel of experts discussing the latest platforms, content and technology.

Adam Field Head of Global Fan Engagement, Chelsea FC

Andrew Canter Global CEO , BCMA

Emily Young Head of UK, Takumi

James Duffield Senior Creative Producer, Twitch

William Soulier CEO and Co-Founder, Model Village

Adam Field

Andrew Canter

9:30 ^AM

Attract a Wider Talent Pool by Becoming More Neurodiverse Friendly

Workshop Stage 7

Neurodiversity isn’t a new concept but research and best practice in the public domain remains limited. The panel will discuss measures businesses can implement to be better placed to attract neurodiverse talent.

Akama Ediomi-Davies Director, Global Solutions, Xaxis

Laura Chamberlain Managing Director, Now Advertising

Lucy Hobbs Founder, The Future is ND

Wayne Deakin Executive Creative Director, Huge London

Kate Burnett MD of DMA Talent, DMA

Matthew Trerise Autism consultant - training and liaison lead, NHS Bristol Autism Spectrum Service

Akama Ediomi-Davies

Laura Chamberlain

10:20 ^AM

How to Grow Like a "Badass Unicorn"

Workshop Stage 7

We all aspire to grow our companies and ourselves as individuals. Doing this effectively is something we'd all like to know the recipe for. In this talk, we'll explore some of the key ingredients I've seen for building success as a founding member of Deliveroo's marketing team. We start with marketing and business strategy, however – crucially – we move on to look at how applying our own unicorn-horn, our "growth-mindset," to our personal selves can be the most powerful tool we have in creating the space to thrive.

Alice ter Haar Senior Manager, EU marketing, Deliveroo

Alice ter Haar

10:30 ^AM

Brand Innovation The Evolution of the CMO Role

Ad Shapers Stage 4

The coveted title of CMO has taken on new meanings for different organisations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organisation innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritised?

Claire Hilton Managing Director, Global Brand and Insight, Barclays

Paul Davies Consumer Marketing Director, Microsoft

Paul English Consulting Principal, Digital Transformation, Ogilvy Consulting

Sarah Ellis Managing Director, Gravity Road

Sarah Warby Inspiring Customer Leader

Claire Hilton

Paul Davies

10:30 ^AM

Artificial Intelligence The Mindset of the Modern Marketer

Tech Stars Stage 2

How we need to think wider, further and higher than ever before.

Prompted by advances in tech and the rise of digital, the marketing industry is in flux, buffeted by the winds of constant and accelerating change. To keep pace, marketers must change too. Facebook’s Philippa Snare draws upon her career in marketing to share ideas on how marketers can free themselves of old bounds and shape a modern marketing mindset - wider, further, higher - to survive and thrive through change.

Philippa Snare EMEA Head of Global Business Marketing, Facebook

Philippa Snare

10:55 ^AM

Influencer Under the Influence of Trust

Story Crafters Stage 3

Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust?

Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true value of trust.

Rachel Botsman Trust Expert & Author

Greg Williams Editor-in-Chief, Wired UK

Rachel Botsman

Greg Williams

11:15 ^AM

Advertising that works in a privacy first world

Impact Makers Stage 1

Trust is the backbone of a successful ads ecosystem. Now that the opportunity to engage consumers has never been greater, it’s more important than ever to deliver the most relevant and helpful ads, while retaining their trust. Join Google's President of EMEA Matt Brittin and Google's Ads & Commerce SVP Prabhakar Raghavan as they discuss trust, privacy and Google’s efforts to support an ads ecosystem that works for everyone.

Prabhakar Raghavan SVP, Ads & Commerce, Google

Matt Brittin President, EMEA Business and Operations, Google

Prabhakar Raghavan

Matt Brittin

12:15 ^PM

Why Creativity Loses its Best Female Talent and What to do About it

Impact Makers Stage 1

The IPA's figures show change in diversity is glacial. Why do we lose our best female talent just as they're stepping up to leadership roles? And what can we do to change this? We talk about the impact of a lack of flexible working on women's careers, the perception of 'returners' ('you are only as good as your last job'), bias and what we can do to change this. We look at why brands like Diageo care about the make up of their creative teams and why this step-change must fast-track the industry's drive for equality.

Amanda Farmer Managing Director, VMLY&R

Shilpen Savai Employment Lawyer, GunnerCooek

Syl Saller Chief Marketing Officer, Diageo

Caitlin Ryan Regional Creative Director EMEA, Facebook

Ali Hanan Founder & Creative Director, Creative Equals

Amanda Farmer

Shilpen Savai

12:30 ^PM

Brand Innovation Building Highly Successful Branded Entertainment Properties with Talent

Ad Shapers Stage 4

With marketers increasingly investing in creating talent-led branded entertainment (such as ad-funded programming, original content, and experiential events) - what are the key components that make them a success?

TV star Ant Middleton, Mediacom, and leading talent agency YMU Group share openly how they’ve developed some of their most successful branded entertainment properties with brands and talent, including Ant’s most recent ad-funded programme ‘Extreme Everest’ with Berocca, as well as campaigns with Vodafone, P&O Cruises, Suzuki, M&S and others.

Chris Maples ,

Ant Middleton TV Star & Best-Selling Author

Paul Tremain Joint Head of Mediacom Beyond Advertising, MediaCom

Maryam Hamizadeh Head of Live, YMU Group

Leon Harlow Director of Brands, YMU Group

Chris Maples

Ant Middleton

1:15 ^PM

Once Upon a Choice…

Workshop Stage 7

At Aardman’s heart sits our purpose of, and craft in, storytelling. As the platforms on which we tell these stories change, and the relationship between audience and director shifts so do the techniques used to tell successful and emotionally rich stories.

This talk will take a candid look at some recent interactive adventures Aardman have been on - such as their award-winning VR projects or their recent console game 11-11: Memories retold – considering how they attempted to use story to evoke emotion, and with them an honest account of what they learnt in the process.

Dan Efergan Creative Director, Digital , Aardman

Dan Efergan

2:05 ^PM

Membership and Sponsorship: How to stop chasing your scale.

Workshop Stage 7

With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.

In this session, Jonny will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.

Jonny Kaldor Founder, Pugpig

Jonny Kaldor

2:30 ^PM

Brand Innovation Greenpeace - Moving Palm Oil from Unknown to Headline News

Ad Shapers Stage 4

Greenpeace is known for headline grabbing direct action to help shine a spotlight on environmental issues. In 2018 a different approach was taken, changing tone with a lovable mascot called Rang-tan, an animated baby orangutan, to bring rainforest destruction to life. This talk unpacks how Greenpeace managed to effect attitudes towards palm oil and encourage corporate and consumer behaviour changes.

Hermeti Balarin ECD, Mother London

John Sauven Executive Director, Greenpeace UK

Hermeti Balarin

John Sauven

2:55 ^PM

The Future Has Purpose: What Social Good Means For Brand Success

Workshop Stage 7

In today’s geo-political landscape, brand and agency leaders must find their purpose in order to inspire their workforce and collectively work toward something bigger than consumerism. In this session, hear from industry veterans with real social impact experience to learn how you can use your powers for good and strengthen your brand.

Jason Harris President/CEO, Mekanism

Lindsay Stein US Editor, Campaign US

Rebecca Baron Social Mission Manager, Ben & Jerry's UK

David Angelo Founder/Chairman, David&Goliath

Gerhard Fourie Director for Global Marketing and Brand Strategy, Aston Martin

Jason Harris

Lindsay Stein

3:15 ^PM

Transformation At Speed

Impact Makers Stage 1

The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behavior?

Join R/GA’s Global CEO, Sean Lyons, R/GA Founder & Executive chairman Bob Greenberg, and R/GA’s head of strategy for EMEA, Rob Campbell, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.

Bob Greenberg Founder & Executive Chairman, R/GA

Sean Lyons Global CEO, R/GA

Rob Campbell Head of Strategy, EMEA, R/GA London

Bob Greenberg

Sean Lyons

3:30 ^PM

Artificial Intelligence A New Customer Experience with AI

Tech Stars Stage 2

In 2019 the customer is at the center of everything, and delivering on experience is no longer optional. Marketers are learning to effectively leverage AI to better understand their customer needs and behaviours in real time - and transforming how, when and where they engage with consumers.

Adrian Cutler Director, Global Agency, Microsoft

Emil Bielski Chief Strategy Officer, iProspect UK

Lisa Targett General Manager, TRIBE

Prashant Rao Global Editor, The Atlantic

Adrian Cutler

Emil Bielski

3:45 ^PM

Difference Matters

Workshop Stage 7

Our session will cover what the UK really looks like now and how it’s changing, showing first-hand the impact that inauthentic advertising will have on your brand. It will offer the opportunity to learn from brands that are leading the way in diverse advertising and understand how to make your brand relevant to the whole of the UK, and not just the shrinking majority.

Chile Mlemchukwu Associate Director, Content and Partnerships Lead, MediaCom

Nafisa Bakkar Co-founder and CEO, Amaliah

Tag Warner CEO, Gay Times

John Beardsworth Content Director , MediaCom

Lindsey Jordan Head of Media Creativity, MediaCom

Danielle Wootton Head of Marketing, Scope

Chile Mlemchukwu

Nafisa Bakkar

4:15 ^PM

timeTo: Where do you draw the line?

Impact Makers Stage 1

It’s time to end sexual harassment in the advertising industry

Hear from the timeTo steering committee, endorsers and creative team on why now is the time to come together as an industry to tackle sexual harassment.

Pippa Glucklich President, WACL

Helen Calcraft Founder, Lucky Generals

Lorraine Jennings Director of Services, NABS

Stephen Woodford CEO, The Advertising Association

Kerry Glazer CEO, AAR

Pippa Glucklich

Helen Calcraft

4:20 ^PM

Influencer How To Make Viral Content For Generation Z

Story Crafters Stage 3

‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Gen Z are coming of age. They’re a completely different breed to millennials and brands need to act fast if they are going to capture their imagination. Hannah has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.

Hannah Anderson Director of Social & Creative, Media Chain

Lucinda Granton Project Management Graduate, Iceland

Hannah Anderson

Lucinda Granton

4:30 ^PM

Brand Innovation Disruptive Influence: The Secrets of Scaling Fast

Ad Shapers Stage 4

Today’s breakthrough businesses are scaling fast and building large audiences in the process. From finance to fitness, they specialise in establishing trust and building tribes of highly engaged customers – and they do it rapidly.

Brought to you by Seven Hills, the authors of Mission: How The Best In Business Break Through, this session will explore the new wave of high-velocity businesses using technology to disrupt incumbents and redefine their industries.

Eileen Burbidge Partner, Passion Capital

Priya Guha former British Consul General to San Francisco

Gareth Nettleton SVP of Marketing, Strava

Phil Lloyd CMO, Carwow

Michael Hayman Co-founder, Seven Hills

Darren Goode President, Corporate & Commercial, Elvie

Eileen Burbidge

Priya Guha

5:30 ^PM

AWEurope Mixing Hour

Picturehouse Central

Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.

Open to all Delegates

9:15 ^AM

The Business of News: A Critical Look at the Present and Future of Media

Impact Makers Stage 1

David Pemsel, CEO Guardian Media Group in conversation with CNN Media and Business reporter, Hadas Gold to dissect the current media landscape and look at what the future could hold.

Hadas Gold Reporter, European Politics, Media and Business, CNN

Hadas Gold

9:30 ^AM

How #EmotionAI Can Help Brands Be Heard In the Age of Distraction

Workshop Stage 7

We live in the Age of Distraction - a time when the average human attention span online is now down to just 8 seconds, the lowest it’s ever been.

Brands need all the help they can get to be heard above the din of an increasingly noisy internet.

In an interactive session presented by Realeyes’ CEO and co-founder Mihkel Jäätma, attendees will learn how Emotion AI can help brands inform their content strategy, minimise risk and optimise their ad content.

Mihkel Jäätma CEO, Realeyes

Mihkel Jäätma

9:45 ^AM

You don't know Gen-Z

By The Numbers Stage 5

A look into the lives of the Gen Z: their thoughts, behaviours and passions, IRL and online. What are their motivations, aspirations and struggles? Who influences them? How do they talk about brands? What is important for them in life? We reveal unexpected insights from We Are Social and Boiler Room research.

Sarah McKeever Brand Manager, Ballantine's

Mobbie Nazir Chief Strategy Officer, We Are Social

Steven Appleyard Chief Business Development Officer, Boiler Room

Luke Innes Media Strategy Director, Boiler Room

Alice Bresciani Research & Insight Director, We Are Social

Sarah McKeever

Mobbie Nazir

10:15 ^AM

Jo Elvin in conversation with Anita Rani

Impact Makers Stage 1

Editor of You Magazine, Jo Elvin chats with the funny and forthright Anita Rani about her journey to becoming ‘the Asian face’ in a dazzling band of female presenters aged 40 plus.

As one of TV’s most wanted and loved broadcasters, Anita embodies inclusiveness but her journey to primetime has meant she needed to break down numerous social barriers along the way…

Jo Elvin Editor, You Magazine, The Mail On Sunday

Anita Rani Broadcaster, BBC

Jo Elvin

Anita Rani

10:20 ^AM

Leadership Prioritising Mental Health in the Workplace - A Playbook for 2019

Ad Shapers Stage 4

In response to the fantastic reception that our Mental Health Allies scheme has received throughout the industry, we are sharing our mental health journey, showing why it's important, the work we have implemented and what we've learnt along the way.

Mark Sandford Co-Founder and Chief Revenue Officer, The Book of Man

Nancy Lengthorn Head of Future Talent, Diversity and Inclusion, MediaCom

Maggi Rose Senior Facilitator and Project Lead, Mental Health at Work

Mark Sandford

Nancy Lengthorn

10:30 ^AM

AdTech Growing up with Programmatic in 2019

Tech Stars Stage 2

After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.

Steve Wing Managing Director, UK & Nordics, Rubicon Project

Zuzanna Gierlinska Head of Programmatic, Europe, Spotify

Kristen Kelly EVP, Publicis Media Precision, EMEA, Publicis Media

Harriet Perry General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group

Damon Reeve CEO, The O-Zone Project

Steve Wing

Zuzanna Gierlinska

11:10 ^AM

Leadership Why Businesses, Brands and People Can’t Afford to Stand Still

Ad Shapers Stage 4

It’s no secret that the world is changing before our eyes. From the way we digest news, watch films, eat and exercise, to the way we work and how our children play. So how can businesses adapt to these rapid changes to remain relevant to their customers whilst remaining true to their brand? Dennis hosts a panel of experts who have put change at the centre of their business model, and come out on top.

Julian Lloyd-Evans Chief Revenue Officer, Dennis

Paul Blanchard Founder, Right Angles

Paul Davies Consumer Marketing Director, Microsoft

Steven Bartlett CEO, Social Chain Group

Emma Scott CEO, Beano Studios

Julian Lloyd-Evans

Paul Blanchard

11:10 ^AM

It's OK to Talk: Tackling Male Mental Health Through Advertising

Workshop Stage 7

In the UK, 12 men take their own lives each day, and suicide is the biggest killer of men under 45. Statistics link rising men’s mental health issues to an oppressive gender stereotype reinforced through social media. Many young men think that expressing emotions is considered "girls' talk"; they feel that they have to "be a man", and that they can’t express what’s really going on. What if we could use advertising to help men break free from the oppressive stereotypes compounded by social media?

Zoe Bailie Director of Brand and Innovation , The Mix

Scott Walker Executive Creative Director , 360i

Harry Hitchens Photograher & Director , Everyday

Sonoo Singh Associate Editor , The Drum

Scott Sallee , Dentsu Aegis Network

Zoe Bailie

Scott Walker

11:15 ^AM

Winnie Harlow: Supermodel, Activist, Super Snapchatter

Impact Makers Stage 1

Following an appearance on America’s Next Top Model, Winnie Harlow burst onto the modelling scene in 2015 after fashion photographer Nick Knight cast her in a campaign. She has been the star of countless catwalks and cover shoots ever since. She has worked with world-class brands including Nike, Tommy Hilfiger, Dior and Swarovski, cameoed in music videos including Beyonce’s Lemonade and presented at TED. She is also a super passionate Snapchatter, delighting her fans with intimate insights into her work and life.

Claire Valoti VP, International, Snap Inc.

Winnie Harlow , Mrs

Claire Valoti

Winnie Harlow

11:45 ^AM

Media, Sports & Entertainment How A Philosophy Of Beautiful Football Can Make The Beautiful Game A New Reality

Story Crafters Stage 3

In this session, Manchester City CMO Nuria Tarré is interviewed by COPA90 Chief Business Officer James Kirkham, in an exclusive reveal of Manchester City Football Clubs release of their research into women’s football around the world. The session will highlight the clubs’ ambitions inspire a new movement, empower and embolden the trailblazers and support the women’s game in years to come.

James Kirkham Chief Business Officer, Copa90

Nuria Tarre Chief Marketing Officer, City Football Group

James Kirkham

Nuria Tarre

12:00 ^PM

Whose Industry is it Anyway?

Workshop Stage 7

Both education and industry know there is a problem with diversity and inclusivity. It's still the same sorts of faces that rise to the top in industry and shine in education. While both businesses and colleges can point to examples of people from diverse backgrounds in their staff/student bodies, they are more exception than rule. This session brings representatives of industry and academia together with students to discuss ways of working in partnership to create a truly diverse industry.

Dr. Paul Caplan Course Leader MA in Advertising, London College of Communication

Mia Powell Head of New Business, Prettybird

Hannah Flynn Student, London College of Communication

Federico Gianfreda Student, London College of Communication

Alice Ng Student, London College of Communication

Emma Lynch Student, London College of Communication

Alex Bellinger Student, London College of Communication

Dr. Paul Caplan

Mia Powell

12:00 ^PM

MiQ Culture + Commerce Luncheon: AI & HI - the New Power Couple

Fortnum & Mason Piccadilly

Are AI and Human Intelligence our industry’s new power couple? Join Evangelos Sideras, Managing Director from MiQ and Nigel Gwilliam, Director of Media Affairs to find out. Van will be sharing MiQ research on how brands are dealing with getting the balance between human and artificial intelligence right; and Nigel will talk about the journey the industry has been on to date to combine magic and machines. They'll also be discussing the results from Advertising Week Europe own Turing Test on man-made and machine-made advertising.

Open to Platinum Delegates & By Invitation

Evangelo Sideras Managing Director, MiQ

Nigel Gwilliam Director of Media Affairs, IPA

Evangelo Sideras

Nigel Gwilliam

1:15 ^PM

Riot Games: Building Successful Partnerships in Esports

By The Numbers Stage 5

Join Naz Aletaha - Head of Esports Global Business Development at Riot Games - as she shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz will speak about the growing esports industry and what it takes to create successful brand partnerships.

Naz Aletaha Head of Esports, Global Business Development , Riot Games

Naz Aletaha

1:40 ^PM

AdTech Unlocking the Promise of In-App Advertising

Tech Stars Stage 2

While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.

Emma Newman Vice President, UK, PubMatic

Greg Carroll Head of EMEA, Activision Blizzard Media

Milton Elias Head of Platforms & Innovation , News UK

Andrew Hayward-Wright Head of Programmatic Solutions , Guardian News & Media

Julius Carboni Trading Director, Affiperf

Emma Newman

Greg Carroll

2:30 ^PM

AdTech The reality of connecting Ad Tech & Mar Tech.

Tech Stars Stage 2

"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester.

Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.

Toccara Baker Senior Product Marketing Manager, EMEA, Adobe

Toccara Baker

2:40 ^PM

Media, Sports & Entertainment Directing Skill Sets: The Contrasting Demands of Television and Advertising.

Story Crafters Stage 3

In this special CraftWorks panel for Advertising Week Europe, David Reviews editor Jason Stone will be joined by directors Benjamin Green and Molly Manners. The pair - who have experience of directing television comedy as well as TV commercials - will discuss the contrasting demands of the two spheres and consider the benefits of switching between them.

Jason Stone Editor, David Reviews

Benjamin Green Director, MindsEye

Molly Manners Director, Academy Films

Jason Stone

Benjamin Green

3:10 ^PM

Gaming The System: Exclusive Research Launch From The Worlds Largest Social-First Gaming Community

By The Numbers Stage 5

Gaming remains one of the most active verticals on social media but many brands still struggle to assimilate with gaming communities. Campaigns targeting gamers are often ignored or mocked for their inauthenticity, outdated cultural references and misjudged tone of voice. So how do can brands be a part of the gaming conversation on social media?
Exclusively launched at AW Europe, Gamebyte are launching their research, a first-hand account of how brands can connect with gamers, written by those who lead their communities.

Tom Sweeney Director of Gaming, Media Chain

Roxanne Parker Strategic Relationships Manager, Tubular Labs

Tom Sweeney

Roxanne Parker

3:15 ^PM

Creativity: The Secret Sauce To Profitability

Impact Makers Stage 1

Rankin and Benny Higgins, two global titans, talk creativity, leadership and how they navigate the fast-changing marketing landscape in pursuit of growth with Suki Thompson.
Rankin: Award-winning international photographer, publisher (Hunger, Dazed) film director and founder of The Full Service agency.
Benny Higgins: Head of The Scottish National Investment Bank, chairman of Buccleuch and previous CEO Tesco Bank.
Suki Thompson: Executive Director Xeim, Centaur Media, Co-Founder and Chair Oystercatchers.

Rankin Founder, Rankin Group

Benny Higgins Strategic Adviser, The Scottish National Investment Bank

Suki Thompson Executive Director, Xeim

Rankin

Benny Higgins

3:30 ^PM

AdTech Modernising Programmatic Video

Tech Stars Stage 2

The video advertising industry is in its early stages of maturity. In order for media companies to truly capitalise on their content, the infrastructure and strategy around programmatic advertising need to modernize and adapt to support video's unique needs. Join a panel of voices from leading marketing, media, and technology companies to discuss both the opportunity and hurdles that face this burgeoning segment.

Lucinda Southern UK Senior Reporter, Digiday

Brian Rifkin Co-Founder & Head of Strategic Partnerships , JW Player

Dino Myers-Lamptey Managing Director, MullenLowe MediaHub

Eric Korsh Head of Studio, Jellysmack

Rob Gabel Founder & CEO, Tubular

Lucinda Southern

Brian Rifkin

3:30 ^PM

Leadership Transformation Allstars

Ad Shapers Stage 4

Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.

Ian Edwards Planning Director, Facebook

James Brown Managing Director, EMEA, Rubicon Project

Jenny Albrecht Business Development Manager, Finimize

Tamina Plum Global Head of Clients, Zenith

Tom George CEO, GroupM

Ian Edwards

James Brown

3:45 ^PM

The Great Data Disconnect

Workshop Stage 7

When you connect quality datasets, great things happen. You can find killer insights, tell better stories, make better plans, and generate more revenue.

But that's not always an easy thing to do. In the age of Big Data, we all want quality but it's quantity we have to deal with. And that leads to the Great Data Disconnect. Come along to hear how brands have connected their vast data sources to tell better stories, make better plans and generate more revenue.

Anthony Hess Client Strategist , MiQ

Kaltrina Brahimi Global Analytics Product Manager, MiQ

Anthony Hess

Kaltrina Brahimi

4:15 ^PM

In Conversation with HuffPost’s Lydia Polgreen and Sadiq Khan

Impact Makers Stage 1

The advertising and media industries are keenly aware of their limited diversity - and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, our capital city, and how our current political climate impacts both.

Sadiq Khan Mayor, London

Lydia Polgreen Editor in Chief, HuffPost

Sadiq Khan

Lydia Polgreen

4:35 ^PM

R U OK? Managing Mental Health in the Ad Industry

Workshop Stage 7

Did you know that 1 in 6 people of working age suffer with a mental health issue? It’s time to get it all out in the open. Let us educate, inspire, inform and entertain you with a candid conversation around mental health, how to deal with it in the long term, how to handle it in the workplace, and how, no matter what, you can still take on the world.

Steph Slack Speaker, Writer, Consultant

Sahil Seth Partnerships Executive | Chair of 4Mind, Channel 4

Jane Powell Founder & Former CEO, CALM

Gemma Greaves Chief Executive, The Marketing Society

Steph Slack

Sahil Seth

5:10 ^PM

#IAMHUMAN

Workshop Stage 7

It’s time to bring some humanity back into this industry. In recent years the topic of gender and race has been on the tip of everyone’s tongues, but what does it mean to be truly inclusive? There are so many “isms” which have been left out of the conversation. Join us fellow humans for a panel discussion that unpacks the true meaning of intersectionality. Whether you are gay, straight, rich, poor, disabled, BAME, male, female, or other, the time is now to celebrate our differences and pledge for true inclusivity.

Tag Warner CEO, Gay Times

Roxanne Hobbs Founder , The Hobbs Consultancy

Nafisa Bakkar Co-founder and CEO, Amaliah

Liv Little Founder, Gal Dem

Demi Abiola Publishing Director, PHD Media

Tag Warner

Roxanne Hobbs

8:00 ^AM

Activision Blizzard Media Leadership Breakfast: The New Entertainment Game

Ronnie Scott's Jazz Club

Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?

Open to Super + Platinum Delegates & By Invitation

Greg Carroll Head of EMEA, Activision Blizzard Media

James Fearn Global Client Managing Director, Spark Foundry

Bethan Fallon Vice President of Marketing, European Theatrical, Warner Bros Pictures International

Meredith Worrilow Barrett Global Head of Partner Research, Activision Blizzard Media

Danny Hopwood President Digital Display, OMG EMEA

James Fearn

9:30 ^AM

Global TV Trends: Where Does the Value Sit for Advertisers?

Workshop Stage 7

What trends should you expect to see on TV? What should you expect to see in digital content? And what is being consumed?

Daniel Bischoff CMOO, RTL/Adconnect

Daniel Bischoff

10:15 ^AM

The Creative Economy

Impact Makers Stage 1

Tristram Hunt, the Director of the V&A sits down for a fireside chat discussing a range of passion points, from exploring the role of British museums and art in the age of fake news, to technological disruption. In this session he will also explore how the V&A is changing, as well as spotlighting the creative economy.

Edie Lush Co-Host, Global Goalscast, Author, Communications Trainer, Executive Editor, Hub Culture

Tristram Hunt Director, The VIctoria and Albert Museum

Edie Lush

Tristram Hunt

10:30 ^AM

Collaboration Models A New Marketing Landscape Requires A New Agency Model

Ad Shapers Stage 4

In an increasingly fast-paced, fragmented media landscape, is the on-site, multi-disciplined agency the answer to keeping up with customers old and new?

Dan Whitmarsh Global Chief Strategy Officer, m/SIX

Ben Brown EMEA Agency Lead, m/SIX

Emma Lane Brand Communications Manager, Lexus

Stuart Flint Vice President EMEA & LATAM, Verizon Media

Robin Garton Executive Creative Director , Pulse Creative

Dan Whitmarsh

Ben Brown

10:35 ^AM

People-Based Marketing Advanced TV Powered by Data & Adtech

By The Numbers Stage 5

The way we watch T.V. has changed. Cord-cutting streaming solutions are transforming the industry, media consumption is changing and solutions are required to adapt and evolve like never before. Additionally, traditional broadcasters are evolving and offering viewers standalone streaming apps for on-demand viewing on a variety of platforms. Programmatic ad buying is at the heart of the shift in digital advertising.

Christiane De Carvalho Senior Director, Global Data and Partnerships, Acxiom

Hitesh Bhatt Regional Vice-President, EMEA, Samba TV

Joanna Burton VP of European Strategy , SpotX

Alastair Mack European Media Lead, Honda

Christiane De Carvalho

Hitesh Bhatt

11:30 ^AM

Collaboration Models Partnerships, Collaboration and Honest Conversations - What it Really Means

Ad Shapers Stage 4

Natasha Murray, director of client partnerships at The Guardian, will be joined by representatives across the media industry to debate what advertisers want from media partners today, how media owners can add real value to advertisers' marketing plans and what a modern, mutually beneficial collaboration looks like.

Andrew Mortimer Director of Client Strategy, Sky

Claire Hilton Managing Director, Global Brand and Insight, Barclays

Mike Florence Chief Strategy Officer, PHD

Natasha Murray Head of client partnerships, The Guardian

Andrew Mortimer

12:15 ^PM

Microsoft Culture + Commerce Luncheon - Supporting diverse homegrown talent

Fortnum & Mason Piccadilly

In the face of Brexit, our industry in the UK must now adapt, to ensure this critical supply of talent is in no way restricted, and our focus on homegrown diverse talent from the UK will become even more important.

Hear from our esteemed panel who will highlight existing programmes and discuss the ambitions and the essential role our whole industry must take to invest in a more diverse domestic workforce.

Ravleen Beeston Head of Sales Bing Ads UK, Microsoft

Tina Aird Head of UK Marketing, Bing Ads UK, Microsoft

Stephen Woodford Chief Executive, Advertising Association

Steven Woodgate Surface & HoloLens Marketing Manager at Microsoft, Microsoft

Karen Fraser MBE Director of Credos & AA Head of Strategy, Advertising Association

Alex Goat CEO, Livity

Su-Mei Thompson Chief Executive, Media Trust

Ravleen Beeston

Tina Aird

12:30 ^PM

Future of Retail The Next Tech Titans

Tech Stars Stage 2

Meet the brightest emerging British entrepreneurs who are making a fortune by changing the world. Discover all about Lyst, the global fashion search engine, how to gain insight at the point of purchase and how people actually buy and use your products across the world.

Harry de Quetteville Technology special correspondent, The Telegraph

Jose Ojeda COO, Lyst

Georgina Nelson CEO and Founder, TruRating

Norval Scott Head of Communications, Streetbees

Harry de Quetteville

Jose Ojeda

12:30 ^PM

Collaboration Models Collaboration Is Dead: Long Live Collaboration

Ad Shapers Stage 4

Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll.

George Bryant Founding Partner & Global ECD, The Brooklyn Brothers

Gary Reich Founder & Managing Director, Neon Unicorn

Ben Sumner Founder & Managing Director, Feel For Music

Helena Flynn Head of International Comms, Jaguar Land Rover

Maisie McCabe Deputy Editor, Campaign

George Bryant

Gary Reich

1:00 ^PM

Content Masters of Monetisation

Story Crafters Stage 3

In the booming age of strategising cross-screen content in the media-driven world of today, business leaders take a state-of-the-union look at the only line that matters – the bottom line. Join an all-star roster of leaders on the front lines of revenue production, media sales and partnership marketing as they share insights, explore risks and fears and debate strategies for achieving success in the ‘always on’ ecosystem of digital users.

Gavin Stirrat VP, Partner Services, OpenX

Greg Carroll Head of EMEA, Activision Blizzard Media

Karen Eccles Director, Commercial Innovation, The Telegraph

Kevin McGurn President of Sales and Distribution, VEVO

Nikolaus Wenzl VP Business Development, Finimize

Steve Ford VP Sales Europe, Twitch

Gavin Stirrat

1:20 ^PM

People-Based Marketing Discover Talk: Sophie Lewis on Loving a Life More Ordinary

By The Numbers Stage 5

Loving a life more ordinary, or why real life and real people should be your best planning asset. Sophie Lewis, Chief Strategy Officer at VMLY&R, embraces everything that is ordinary about her and her life and loves hearing about other peoples’ ordinary lives too.

Sophie Lewis Chief Strategy Officer, VMLY&R

Sophie Lewis

1:30 ^PM

Future of Retail New Solutions for E-commerce - Get Customers to Buy What They Want with AI

Tech Stars Stage 2

Gain insights from the forefront of E-commerce with a presentation on the possibilities of AI with visual recommendations and search.

Daisuke Takahashi Vice President , popIn Inc.

Shuai Feng Senior Product Manager, Baidu, Inc

Yifen Peng Manager, E-Commerce Business Center , popIn Inc.

Daisuke Takahashi

Shuai Feng

1:30 ^PM

Collaboration Models Joint Ventures: A New Agency Model

Ad Shapers Stage 4

The story of how two would-be competitors left their ego's at the door to build a bespoke model of sports marketing model spanning strategy, creative, social and partnerships.

This new, mission-oriented model is designed around principles of being agile, entrepreneurial and above all, an ability to embrace change; all factors our experience has taught us that the great marketers of today are looking for.

Could this collaborative model of working be a blueprint for future success in the industry?

Louise Johnson CEO, Fuse

Simon Dent Founder, Dark Horses

Keir Mather Founder, Neon Bridge

Louise Johnson

Simon Dent

1:30 ^PM

People-Based Marketing Human Marketing

By The Numbers Stage 5

We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.

Bridget Perry Vice President of EMEA Marketing, Adobe

Jonathan Hughes CEO, Golin

Mick Loizou Director, Product Marketing and Demand Strategy, Verizon Media

Ross Barnes Group Chief Technology Officer, m/Six

Tim Ellis Commercial Director, Ogury

Tini Sevak Vice President, Audiences & Data, CNN International Commercial

Bridget Perry

Jonathan Hughes

2:05 ^PM

Out-of-Home: The New Digital Medium

Workshop Stage 7

Innovation in the Digital Out-of-Home space is simply staggering. From better content, to anonymous video analytics, attribution, measurement, use of location data, programmatic and more...out-of-home is the new digital medium. We'll take a look at innovation through the lens of key players representing all parts of the Digital Out-of-Home advertising ecosystem.The session will be moderated by DPAA -- the global trade group representing digital out-of-home everything!

Stefan Lameire Chief Customer & Revenue Officer, Clear Channel International

Rupert Day Global CEO, tenthavenue

Barry Frey CEO, DPAA -- Digital Out of Home Everything

JC Conti CEO, VIOOH

Dominic Dunne Managing Director, EMEA, Vistar Media

Stefan Lameire

Rupert Day

2:20 ^PM

People-Based Marketing Winning Back Consumer Confidence

By The Numbers Stage 5

A discussion around monetizing customer behaviours without invading privacy or crossing lines that make customers uncomfortable.

Anna Watkins Managing Director, Verizon Media

Clare Lawson Chief Customer Officer, Ogilvy

Cristina Constandache CRO, Rakuten Viber

Giles Hall Business Director, UK, Acxiom

Hamish Nicklin CRO, Guardian News & Media

Anna Watkins

Clare Lawson

2:30 ^PM

Collaboration Models Moving Beyond Transparency Towards Trust: Aligning Interests of Agencies & Advertisers

Ad Shapers Stage 4

Discover how ISBA and IPA, supported by PwC, are seeking to move beyond the tired "transparency" debate towards practical steps that ensure alignment of interest between agencies and advertisers.

Nigel Gwilliam Director of Media Affairs, IPA

Phil Smith Director General, ISBA

Sam Tomlinson Partner & Leader of PwC's Media Insight & Assurance Practice, PwC

Carly Bedford Group Head of Media, Sky

Martin Telling CFO, Omnicom Media Group

Tracy Clark Commercial Director, Crown Commercial Services

Phil Smith

2:30 ^PM

Future of Retail AI and Innovation In Retail & Customer Experience

Tech Stars Stage 2

A panel discussion about what works and what doesn't work when deploying innovation and AI solutions in the retail and customer experience industries. From CRM to bots and consumer platforms to brick and mortar where are the opportunities and where should we be cautious when updating approaches. Featuring a panel of leading senior executives from Fortune 500 companies and innovation leaders in the AI, advertising, media, and customer care industries.

Sally Burtt-Jones Senior Director, Business Development, Rakuten Viber

Adam Powers Chief Experience Officer, Tribal Worldwide

Neil Stubbings CRO, IV.AI

Marek Wrobel Head of Media Futures, Havas Media Group

Laura Visick Director of Innovation, FCB Inferno

Sally Burtt-Jones

Adam Powers

2:40 ^PM

Content Storytellers - who’s ready for 5G?

Story Crafters Stage 3

With 5G networks rolling out across 2019 in the UK and 2020 in Europe, the promise of a new generation of connectivity brings technological evolutions destined to change how we live, work, play, and consume content. But what opportunities will 5G bring for advertisers looking to tell their story? What technological trends will both challenge and super-charge the advertising industry’s creativity? RYOT Studio and Verizon Media explore 5G and its impending impact on the future of content and advertising.

Mark Melling Head of RYOT Studio EMEA, Verizon Media

Emily Savage Creative Sector Lead, Digital Catapult

Mark Melling

Emily Savage

3:30 ^PM

Collaboration Models Collaborators Unite!

Ad Shapers Stage 4

Customer experience is the new battleground; and it’s clear that delighting customers with hyper- relevant, authentic experiences requires new levels of collaboration across a brand’s internal teams
and ecosystems. How can brand leaders champion change to rewire their organizations for a customer- first mindset? Uncover insights on how smarter collaboration models are driving success.

Alistair Maccallum Chief Executive Officer, m/Six

Kate Howe Chief Growth Officer , Dentsu Aegis Network, UK and Ireland & Chair, Gyro

Lisa Targett General Manager, TRIBE

Sharon Whale CEO, OLIVER UK

Alistair Maccallum

Kate Howe

3:30 ^PM

Future of Retail Revolution in retail: Snapchat helps brands navigate retail’s hottest trends

Tech Stars Stage 2

Marketers from Lego, Depop and more join Snapchat’s Hannah St Paul to explore some of the latest trends igniting the retail sector. Hype, immediacy and AR are all on the agenda as we take a look at some of the most exciting innovations in this fast-moving category.

Hannah St Paul Head of Client Partnerships, Retail, Snap Inc.

Lea Sandell Global Social Media Innovation Lead, LEGO

Antoine Nussenbaum , Felix Capital

Yoann Pavy , Depop

Hannah St Paul

Lea Sandell

4:35 ^PM

Context Is Everything: How Contextual Advertising Works

Workshop Stage 7

A scientist, a professor and an anthropologist walk into a bar...
This panel investigates contextual storytelling, and how it can be applied for digital publishers and marketers. As user experience, video and new advertising models make headlines, equip yourself with the tools to reach consumers with advertising in the right context.

Alexandra Georgakopoulou-Nunes Professor, Kings College London

Luc Benyon Head of Marketing, video intelligence

Ali Jennings Neuroscientist

Leslie Hallam Course Director, Psychology of Advertising, Lancaster University

Alexandra Georgakopoulou-Nunes

Luc Benyon

9:15 ^AM

Future of Media The Power of Audio

Story Crafters Stage 3

With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.

Lucinda Southern UK Senior Reporter, Digiday

Oli Walters Head of UK Sales, audioBoom

Paul Sylvester Content Director, Absolute Radio, Bauer

Scott Klass SVP, Marketing, Veritonic

Susie Warhurst Director of Content, Acast UK

Oli Walters

9:30 ^AM

Creativity & Design The Creative Disruption

Ad Shapers Stage 4

Sir John Hegarty with Whalar's Chief Growth Officer Mike Hondorp

Sir John Hegarty Founder, BBH/Whalar

Mike Hondorp Chief Growth Officer, Whalar

Sir John Hegarty

Mike Hondorp

9:30 ^AM

MarTech Martech Unlocked - Demystifying CDPs

Tech Stars Stage 2

Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of Product Strategy and former research VP at Gartner, separates perception from reality. CDPs may overpromise and underdeliver, but that shouldn't stop marketers from finding the best way to solve their desire to know, personalise, and

Martin Kihn SVP Product Strategy, Salesforce

Martin Kihn

10:05 ^AM

Future of Media Can You Hear Me Now?

Story Crafters Stage 3

A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalised communication.

Claire Grinton VP, Global Head of Experience Strategy, Essence

James Chandler CMO, IAB UK

Patrick Givens VP, Head of VaynerSmart, VaynerMedia

Steff Preyer Business Director, Rabbit & Pork

Claire Grinton

James Chandler

10:15 ^AM

Marketing Academy Boot Camp: Welcome intro from Sherilyn Shackell, Founder & CEO of The Marketing Academy

Impact Makers Stage 1

10:30 ^AM

MarTech Advertising in the Intelligent Era

Tech Stars Stage 2

Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers.

Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.

Andrew Shebbeare Co-Founder & Chairman, Essence

Emily Henderson Head of Media, EMEA, Google

Andrew Shebbeare

Emily Henderson

10:55 ^AM

Future of Media Podcasts: Hitting The Sweet Spot

Story Crafters Stage 3

The Guardian's Head of Audio, Katherine Godfrey will be joined by a panel of advertisers, planners and podcasters to discuss the craft behind audio storytelling, and getting it wrong and right on the journey to the sweet spot.

Katherine Godfrey Head of Audio, The Guardian

Rhianna Dhillon Podcaster, Broadcaster and Film Critic, BBC 6 Music

Joe Copeman UK Country Manager, Acast

Elliott Millard Group Managing Partner, OMD EMEA

Efe Jerome Founder, ShoutOut Network

Katherine Godfrey

Rhianna Dhillon

12:00 ^PM

Verizon Media Culture + Commerce Lunch

Fortnum & Mason Piccadilly

Join Verizon Media and IAB UK for a special lunch at Fortnum and Mason, exploring what the focus on diversity in our industry means for brands creating premium content. Be the first to experience ‘Global Change Agents with Lianna Brinded,’ a new show from Yahoo Finance focused on sharing the journeys of some of the most influential women in business, tech and academia.

Open to Platinum Delegates & By Invitation

Lianna Brinded Head of Yahoo Finance UK, Verizon Media

Lianna Brinded

12:35 ^PM

Future of Media Why Are Podcasts So Hot Right Now?

Story Crafters Stage 3

Acast - the largest podcast platform in the world - will bring together top podcasters Lydia Bright and Jamie Laing as well as Jorma Kremser of BOSE for a look at just why the medium is exploding in popularity. Hear from Lydia and Jamie on what it takes to create a hit podcast. Jorma will explain how BOSE has made podcasts a focal part of its marketing strategy whilst Sophie Herdman - UK content director for Acast - will share just why audio has become the centre of the universe for so many creators and brands such as these.

Joe Copeman UK Country Manager, Acast

Jorma Kremser Global Media Manager, BOSE

Lydia Bright Podcaster, The Brights

Sophie Herdman UK Content Director, Acast

Jamie Laing Podcaster, Private Parts

Joe Copeman

Jorma Kremser

1:30 ^PM

MarTech LBB x Dept: How to become the fastest growing agency in the world

Tech Stars Stage 2

From the merging of creativity, technology and data, to working across borders in multi-disciplined teams, Dimi will share the secrets of the international success of Dept and how to deliver global results with the speed, agility and feel of a local, flexible agency. Hear how an agency can grow from 100 people in 1 market, to 1200 people in 11 markets in just three years. In this engaging interview, Laura Swinton, Editor in Chief at Little Black Book, will ask CEO Dimi Albers how Dept is reinventing the agency model.

Dimi Albers CEO, Dept

Laura Swinton Editor in Chief and MD, Little Black Book

Dimi Albers

Laura Swinton

2:30 ^PM

MarTech Crush Video Campaigns: Facebook & Instagram

Tech Stars Stage 2

Facebook’s Julien Decot and VidMob's Alex Collmer will share the 2019 playbook for creating for growth. You'll learn how to optimize ad design, use creative to find your best customers and apply data to the creative process.

Alex Collmer Founder and CEO, VidMob

Julien Decot Director of Marketing Partnerships, EMEA, Facebook

Alex Collmer

Julien Decot

4:20 ^PM

Future of Media Power of Local

Story Crafters Stage 3

For decades London has been the centre of the UK advertising universe. But are things changing? Has London lost its ability to talk effectively to the rest of the country? Then again, could it ever? With more adlanders now working outside of London than inside, is there power in local? And what does the future of nation-wide advertising look like?

Alex Ayin Commercial Director, Media Chain

Nicky Unsworth CEO, BJL Group

Rebecca Stewart Senior Reporter, The Drum

Simon Crunden Managing Director, Republic of Media

Alex Ayin

Nicky Unsworth

5:15 ^PM

Marketing Academy Boot Camp: Closing Remarks by Sherilyn Shackell

Impact Makers Stage 1

Impact Makers

Tech Stars

Story Crafters

Ad Shapers

By The Numbers

Workshop Stage

Fortnum & Mason

Picturehouse

Ronnie Scott's

Scala

South Africa House

Live Stage

The AllBright

AdTech

Presented byAdobe Advertising Cloud

Artificial Intelligence

Brand Innovation

Presented byOpenX

Collaboration Models

Content

Creativity & Design

Future of Media

Future of Retail

Influencer

Presented byThe Fifth

Leadership

MarTech

Media, Sports & Entertainment

People-Based Marketing

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