In this session...
While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.
What You'll Learn from This Session...
- Understanding the concerns around in-app and how they can be addressed
- Gain insights into what publishers can do to attract brand advertising
- Understand how advertisers should be approaching in-app buying
- Why in-app is a brand play, not just for performance
