Events: Europe 2019 | Calendar / Advertising Week

8:00 ^AM

Promote UK Leadership Breakfast : A Great Advert from Britain

Ronnie Scott's Jazz Club

Day two of Advertising Week Europe kicks off with the Leadership Breakfast Series at the iconic Ronnie Scott's.

As part of the UK advertising industry’s first-ever Export Month, the Advertising Association, the IPA and the Department for International Trade will be discussing how UK advertising is selling its services around the world. The event will also see the launch of the UK’s Ad Exports Report, an annual-tracker of the industry’s export performance, produced by the advertising industry.

James Murphy Founder, Group CEO, adam&eveDDB

Janet Hull OBE Promote UK Chair and Director of Marketing Strategy, IPA

Moray MacLennan Worldwide CEO, M&C Saatchi

Sir William Sargent CBE CEO and Co-founder, Framestore

Karen Fraser MBE Director of Credos & AA Head of Strategy, Advertising Association

James Murphy

Janet Hull OBE

9:00 ^AM

TechX Technology Showcase - DATA Tuesday

TechX Café & Live Stage

Experience the TechX showcase powered by The Telegraph Technology Intelligence in the Level 1 Delegates Lounge.

Today’s focus is on data, so stop by and find out what’s next.

Open to All Delegates

8:30 ^AM

NABS Speed Mentoring

Picturehouse Central

You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring - a different way to learn from the best – offers delegates the chance to meet leading figures from across Adland and ask them burning questions that will help inform, inspire and shape careers. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest!

Dallas Wiles Chief Commercial Officer, JCDecaux

Sophie Maunder CEO VCCP Experience Design, VCCP Experience Design

Danny Donovan Managing Director-London, MediaCom

Rachel Bristow Director of Client Partnerships, Sky Media

Caroline Foster-Kenny CEO EMEA IPG Mediabrands, IPG Mediabrands

Matt Teeman Managing Director, Primesight

Rak Patel Head of Sales – UK, Spotify

Sion Owen

Mark Howe Managing Director, Agencies & Ad Industry relations, Europe Middle East & Africa, Google

Jason Trout Managing Director EMEA, Unruly

Diana Tickell Chief Executive, NABS

Charlie Parkin Strategic Partnerships Director, NABS

Hamish Nicklin CRO, Guardian News & Media

Nick Mawditt Managing Partner, Talon

Oli Barrett MBE Co-founder, Cospa

Dallas Wiles

Sophie Maunder

9:15 ^AM

The Business of News: A Critical Look at the Present and Future of Media

Impact Makers Stage 1

David Pemsel, CEO Guardian Media Group in conversation with CNN Media and Business reporter, Hadas Gold to dissect the current media landscape and look at what the future could hold.

Hadas Gold Reporter, European Politics, Media and Business, CNN

Hadas Gold

9:15 ^AM

Media, Sports & Entertainment Marketing Transformation, or how to build successful FMCG brands

Story Crafters Stage 3

It’s a tough world out there for FMCG brands. Sarah Dossett, Marketing Director at Danone UK, Ireland, Belgium, Netherlands, and Amanda Farmer, Managing Director at VMLY&R will discuss the important societal and technology shifts behind the rise and fall of FMCG brands.

Amanda Farmer Managing Director, VMLY&R

Sarah Dossett Marketing Director UK, Ireland, Belgium, Netherlands, Danone

Amanda Farmer

Sarah Dossett

9:15 ^AM

Leadership Monopolies: Should we be Worried?

Ad Shapers Stage 4

Today’s tech giants are more like countries than companies. It’s not just the vast resources at their disposal, but these multinationals also encompass a constitution, a cabinet, a foreign policy, an annual budget and even social policy – with a sphere of influence that can impact the average consumer and the state.

Simon Reed Commercial Director, Kelkoo Group

Andy Hart C-Suite Business Consultant, Lightharted Holdings

Julia Hobsbawm OBE Founder, Editorial Intelligence

Jessica Butcher MBE Co-Founder, Tick, Blippar

Simon Reed

Andy Hart

9:15 ^AM

AdTech Adtech Track Introduction by Adobe

Tech Stars Stage 2

An introduction to Advertising Week's Adtech track hosted by Adobe Advertising Cloud's Phil Duffield, MD of EMEA.

Phil Duffield Managing Director, Adobe Advertising Cloud EMEA, Adobe

Phil Duffield

9:30 ^AM

AdTech Making Every Video Play Count

Tech Stars Stage 2

Video is being weaved into all forms of media from social to online web to mobile, offering more diverse environments than ever before. Here, this panel will talk about some of the most effective placements for your video content to help you look beyond just likes and shares. We will explore how to effectively convert your audience to drive revenue through a variety of strategic video practices.

Andy Chandler VP EMEA, Tapjoy

Brian Rifkin Co-Founder & Head of Strategic Partnerships , JW Player

Martin O'Boyle MD Partnerships PMX, Publicis Media

Renee Sutherland Chief Creative Officer, Hub.tv

Sue Hunt Chief Revenue Officer, VIOOH

Andy Chandler

Brian Rifkin

9:30 ^AM

How #EmotionAI Can Help Brands Be Heard In the Age of Distraction

Workshop Stage 7

We live in the Age of Distraction - a time when the average human attention span online is now down to just 8 seconds, the lowest it’s ever been.

Brands need all the help they can get to be heard above the din of an increasingly noisy internet.

In an interactive session presented by Realeyes’ CEO and co-founder Mihkel Jäätma, attendees will learn how Emotion AI can help brands inform their content strategy, minimise risk and optimise their ad content.

Mihkel Jäätma CEO, Realeyes

Mihkel Jäätma

9:45 ^AM

You don't know Gen-Z

By The Numbers Stage 5

A look into the lives of the Gen Z: their thoughts, behaviours and passions, IRL and online. What are their motivations, aspirations and struggles? Who influences them? How do they talk about brands? What is important for them in life? We reveal unexpected insights from We Are Social and Boiler Room research.

Sarah McKeever Brand Manager, Ballantine's

Mobbie Nazir Chief Strategy Officer, We Are Social

Steven Appleyard Chief Business Development Officer, Boiler Room

Luke Innes Media Strategy Director, Boiler Room

Alice Bresciani Research & Insight Director, We Are Social

Sarah McKeever

Mobbie Nazir

10:05 ^AM

Media, Sports & Entertainment The Comeback Kid: Jason Robinson OBE in Conversation

Story Crafters Stage 3

Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?

Jason Robinson OBE Rugby Champion

Ugo Monye Sports Commentator and Former Rugby Player

Jason Robinson OBE

Ugo Monye

10:15 ^AM

Jo Elvin in conversation with Anita Rani

Impact Makers Stage 1

Editor of You Magazine, Jo Elvin chats with the funny and forthright Anita Rani about her journey to becoming ‘the Asian face’ in a dazzling band of female presenters aged 40 plus.

As one of TV’s most wanted and loved broadcasters, Anita embodies inclusiveness but her journey to primetime has meant she needed to break down numerous social barriers along the way…

Jo Elvin Editor, You Magazine, The Mail On Sunday

Anita Rani Broadcaster, BBC

Jo Elvin

Anita Rani

10:20 ^AM

Leadership Prioritising Mental Health in the Workplace - A Playbook for 2019

Ad Shapers Stage 4

In response to the fantastic reception that our Mental Health Allies scheme has received throughout the industry, we are sharing our mental health journey, showing why it's important, the work we have implemented and what we've learnt along the way.

Mark Sandford Co-Founder and Chief Revenue Officer, The Book of Man

Nancy Lengthorn Head of Future Talent, Diversity and Inclusion, MediaCom

Maggi Rose Senior Facilitator and Project Lead, Mental Health at Work

Mark Sandford

Nancy Lengthorn

10:20 ^AM

The Things I Wish I Knew

Workshop Stage 7

Tired of hearing the same sugar-coated advice? These leading ladies will give it to you straight, sharing moments of failure, frustration, and the satisfaction of breaking through. Hear their hard-hitting advice and the things they learned along the way they wish they knew all along.

Anna Watkins Managing Director, Verizon Media

Carol Chung Reed SVP Global Buyer Development, OpenX

Clare Chapman Head of Media Planning, EMEA, Essence

Coco Khan Journalist and Commissioning Editor, The Guardian

Fiona McKinnon General Manager, T.1 & The Pangaea Alliance

Sue Unerman Chief Transformation Officer , MediaCom

Anna Watkins

Carol Chung Reed

10:30 ^AM

AdTech Growing up with Programmatic in 2019

Tech Stars Stage 2

After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.

Steve Wing Managing Director, UK & Nordics, Rubicon Project

Zuzanna Gierlinska Head of Programmatic, Europe, Spotify

Kristen Kelly EVP, Publicis Media Precision, EMEA, Publicis Media

Harriet Perry General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group

Damon Reeve CEO, The O-Zone Project

Steve Wing

Zuzanna Gierlinska

10:35 ^AM

Gen Z Doesn't Love You ... Yet.

By The Numbers Stage 5

New research finds Gen Z harder to win over by brands, media, and the companies recruiting them. This comprehensive study, done by Atlantic Re:think, The Atlantic’s creative marketing group, with Comscore and Harvard College Consulting Group, focuses on three specific areas as yet untapped in prior studies of this influential demographic: revealing Gen Z’s preferences as a user, a consumer, and a decision maker.
Hear the findings and learn how to connect with this young and powerful generation.

Gina Bulla Senior Director of Brand Marketing and Insights, The Atlantic

Gina Bulla

10:55 ^AM

Media, Sports & Entertainment The Travel Insider: The Independent presents Simon Calder

Story Crafters Stage 3

Hear from one of the Independent’s leading lifestyle writers, travel expert Simon Calder, in this globe-trotting session.

Meet the ultimate industry insider to hear 2019 travel tips, industry predictions and why travel content continues to be so important to newsbrands.

Plus, there will be an opportunity to win a holiday to one of Simon’s recommended destinations – make sure you’re there!

Simon Calder Travel Correspondent , The Independent (ESI Media)

Cathy Adams Head of Travel, The Independent (ESI Media)

Simon Calder

Cathy Adams

11:10 ^AM

Leadership Why Businesses, Brands and People Can’t Afford to Stand Still

Ad Shapers Stage 4

It’s no secret that the world is changing before our eyes. From the way we digest news, watch films, eat and exercise, to the way we work and how our children play. So how can businesses adapt to these rapid changes to remain relevant to their customers whilst remaining true to their brand? Dennis hosts a panel of experts who have put change at the centre of their business model, and come out on top.

Julian Lloyd-Evans Chief Revenue Officer, Dennis

Paul Blanchard Founder, Right Angles

Paul Davies Consumer Marketing Director, Microsoft

Steven Bartlett CEO, Social Chain Group

Emma Scott CEO, Beano Studios

Julian Lloyd-Evans

Paul Blanchard

11:10 ^AM

It's OK to Talk: Tackling Male Mental Health Through Advertising

Workshop Stage 7

In the UK, 12 men take their own lives each day, and suicide is the biggest killer of men under 45. Statistics link rising men’s mental health issues to an oppressive gender stereotype reinforced through social media. Many young men think that expressing emotions is considered "girls' talk"; they feel that they have to "be a man", and that they can’t express what’s really going on. What if we could use advertising to help men break free from the oppressive stereotypes compounded by social media?

Zoe Bailie Director of Brand and Innovation , The Mix

Scott Walker Executive Creative Director , 360i

Harry Hitchens Photograher & Director , Everyday

Sonoo Singh Associate Editor , The Drum

Scott Sallee , Dentsu Aegis Network

Zoe Bailie

Scott Walker

11:15 ^AM

Winnie Harlow: Supermodel, Activist, Super Snapchatter

Impact Makers Stage 1

Following an appearance on America’s Next Top Model, Winnie Harlow burst onto the modelling scene in 2015 after fashion photographer Nick Knight cast her in a campaign. She has been the star of countless catwalks and cover shoots ever since. She has worked with world-class brands including Nike, Tommy Hilfiger, Dior and Swarovski, cameoed in music videos including Beyonce’s Lemonade and presented at TED. She is also a super passionate Snapchatter, delighting her fans with intimate insights into her work and life.

Claire Valoti VP, International, Snap Inc.

Winnie Harlow , Mrs

Claire Valoti

Winnie Harlow

11:25 ^AM

The Death of Choice

By The Numbers Stage 5

The death of choice - Increasingly, big tech companies are influencing the important decisions in our lives. Not just what we should buy, but how we should live and what we should think. As our individual worlds continue to be ever more tailored to what they want us to see and do, will we soon be walking a predetermined path from cradle to grave - a sort of self-imposed Matrix? Does it matter? And if it does, what can we do about it?

Alistair Campbell Executive Creative Director, We Are Social

Alistair Campbell

11:30 ^AM

AdTech All Eyes on OTT: Rethinking Ads in the New Era of Viewing Behaviour

Tech Stars Stage 2

The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.

This session will feature senior leaders from every part of the ecosystem discussing the opportunity that exists with OTT and how the technology stands to enhance both publishers and marketers interaction with consumers.

Aurelia Noel Global Digital Partner, Carat

Dave Castell General Manager EMEA - Inventory and Partnerships, The Trade Desk

Dallas Lawrence Chief Communications & Brand Officer, OpenX

Olivier Jollet EMEA Managing Director, Pluto TV

Jess Davies UK Editor, Digiday

Aurelia Noel

Dave Castell

11:45 ^AM

Media, Sports & Entertainment How A Philosophy Of Beautiful Football Can Make The Beautiful Game A New Reality

Story Crafters Stage 3

In this session, Manchester City CMO Nuria Tarré is interviewed by COPA90 Chief Business Officer James Kirkham, in an exclusive reveal of Manchester City Football Clubs release of their research into women’s football around the world. The session will highlight the clubs’ ambitions inspire a new movement, empower and embolden the trailblazers and support the women’s game in years to come.

James Kirkham Chief Business Officer, Copa90

Nuria Tarre Chief Marketing Officer, City Football Group

James Kirkham

Nuria Tarre

12:00 ^PM

Whose Industry is it Anyway?

Workshop Stage 7

Both education and industry know there is a problem with diversity and inclusivity. It's still the same sorts of faces that rise to the top in industry and shine in education. While both businesses and colleges can point to examples of people from diverse backgrounds in their staff/student bodies, they are more exception than rule. This session brings representatives of industry and academia together with students to discuss ways of working in partnership to create a truly diverse industry.

Dr. Paul Caplan Course Leader MA in Advertising, London College of Communication

Mia Powell Head of New Business, Prettybird

Hannah Flynn Student, London College of Communication

Federico Gianfreda Student, London College of Communication

Alice Ng Student, London College of Communication

Emma Lynch Student, London College of Communication

Alex Bellinger Student, London College of Communication

Dr. Paul Caplan

Mia Powell

12:00 ^PM

MiQ Culture + Commerce Luncheon: AI & HI - the New Power Couple

Fortnum & Mason Piccadilly

Are AI and Human Intelligence our industry’s new power couple? Join Evangelos Sideras, Managing Director from MiQ and Nigel Gwilliam, Director of Media Affairs to find out. Van will be sharing MiQ research on how brands are dealing with getting the balance between human and artificial intelligence right; and Nigel will talk about the journey the industry has been on to date to combine magic and machines. They'll also be discussing the results from Advertising Week Europe own Turing Test on man-made and machine-made advertising.

Open to Platinum Delegates & By Invitation

Evangelo Sideras Managing Director, MiQ

Nigel Gwilliam Director of Media Affairs, IPA

Evangelo Sideras

Nigel Gwilliam

12:00 ^PM

Discover Talk: Reaching 1.2 Billion People

Ad Shapers Stage 4

There are approximately 1.2 billion people learning a new language, and the majority are doing so in pursuit of a better life. As part of our mission to make education free for everyone, we studied millions of people spanning every country on the planet... until we made a shocking research discovery that led us on a journey around the world, throughout the Middle East and inside one of the world's largest refugee camps - forever changing the way we think about our work.

Jack Morgan Product Design Lead, Duolingo

Jack Morgan

12:10 ^PM

Leadership Building a Brand: The Stories Behind The Disruptors

Ad Shapers Stage 4

How do you build a brand when no-one is searching for you? It takes creative prescience to see the ever-thinner slices of opportunistic white space that exist in the global market today, as a small group of dominant digital platforms infiltrate business from every imaginable angle. But innovators aren’t willing to give up the fight for power, and the pool of entrepreneurs working to build disruptive, direct-to-consumer (DTC) brands continues to grow.

Melanie Goldsmith Co-Founder and Managing Director, Smith & Sinclair

Adam Singolda Founder and CEO, Taboola

Franky Athill Head of Marketing, Patch

Melanie Goldsmith

Adam Singolda

12:30 ^PM

AdTech The Quality Street Gameshow: Why Not All Digital Media is Equal

Tech Stars Stage 2

We all instinctively believe that not all digital media is equal and that the impact of an ad depends largely on where it appears. Yet with programmatic, this fact is often not appreciated enough.

But what are the key factors that make up a quality media buy and the benefits?

Find out in The Quality Street Gameshow, where our contestants, made up of industry experts and a leading brand, will discuss and debate what makes a quality media buy and how it drives greater effectiveness for advertisers as a result.

Paul Rowlinson MD, GroupM Digital , GroupM

Steve Chester Director of Media, ISBA

Nick Hewat Commercial Director, Guardian News & Media

Diane Alagar Journey Activation Digital Partner, Wavemaker

Nick Ashley Head of Media & Campaign Planning, Tesco

Jimmy Carr Comedian

Paul Rowlinson

Steve Chester

1:00 ^PM

Leadership The Changing Man Lifting the Lid on Changing Male Perspectives

Ad Shapers Stage 4

What does manliness, masculinity and machismo mean in 2019? How has marketing to men and the portrayal of men in today’s society changed and is there still more to do to shift the dialogue beyond dusty stereotypes? Join CALM (Campaign Against Living Miserably) in conversation with a panel of experts to discuss changing male perspectives.

Cherie Cunningham Head of Marketing, Dave TV / UKTV

Fernando Desouches Managing Director, New Macho

Martin Robinson Editor, CEO, The Book of Man

Matt Hiscock Vice President , Harry's

Simon Gunning CEO, Campaign Against Living Miserably (CALM)

Cherie Cunningham

Fernando Desouches

1:15 ^PM

Who Run the World?

Impact Makers Stage 1

Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.

Karen Stacey CEO, Digital Cinema Media

Rebecca Holman Lifestyle Editorial Director, Bauer Media

Abbie Scott Rugby Player, Harlequin Ladies Football Club

Seema Jaswal TV and Radio Presenter

Nicola Kemp Trends Editor, Campaign

Larissa Vince Managing Director, Saatchi & Saatchi London

Karen Stacey

Rebecca Holman

1:15 ^PM

Riot Games: Building Successful Partnerships in Esports

By The Numbers Stage 5

Join Naz Aletaha - Head of Esports Global Business Development at Riot Games - as she shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz will speak about the growing esports industry and what it takes to create successful brand partnerships.

Naz Aletaha Head of Esports, Global Business Development , Riot Games

Naz Aletaha

1:40 ^PM

AdTech Unlocking the Promise of In-App Advertising

Tech Stars Stage 2

While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.

Emma Newman Vice President, UK, PubMatic

Greg Carroll Head of EMEA, Activision Blizzard Media

Milton Elias Head of Platforms & Innovation , News UK

Andrew Hayward-Wright Head of Programmatic Solutions , Guardian News & Media

Julius Carboni Trading Director, Affiperf

Emma Newman

Greg Carroll

1:50 ^PM

Media, Sports & Entertainment Go Big Or Go Home

Story Crafters Stage 3

Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories.

Adam Harris Director of Custom Solutions Europe, Twitch

Eric Serra Head of Digital Channels, FC Barcelona

John McCarthy Reporter, The Drum

Kate Ward Executive Vice President and Head of International, Refinery29

Sally Burtt-Jones Senior Director, Business Development, Rakuten Viber

Adam Harris

Eric Serra

1:50 ^PM

Leadership The World is Diverse, so why isn’t your Advertising?

Ad Shapers Stage 4

Imagine the possibilities If an accurate representation of ALL people is included at the beginning of any project or idea, how different would this world look? It’s time to turn the diversity and inclusion conversation from an internal discussion to now include our advertising. Listen in as a panel of distinguished experts addresses the challenges and opportunities currently at our doorstep.

Tina Aird Head of UK Marketing, Bing Ads UK, Microsoft

Richard Miles Creative Director, Therapy Agency

Joshua Graff Senior Director, LinkedIn Marketing Solutions, EMEA, LinkedIn

Gemma Greaves Chief Executive, The Marketing Society

Caroline Casey Founder, Valuable

Tina Aird

Richard Miles

2:05 ^PM

Flexing Your Voice

Workshop Stage 7

As the importance of voice moves rapidly up the marketing agenda, brands are working quickly to find their voice. How do they sound and how do they ensure that in a voice-controlled future they aren’t mute? But with such a focus on consistency of brand sound, what is the un-tapped opportunity for brands to tailor their voice to speak to different audiences? Neuroscientist Dr Sophie Scott and impressionist Duncan Wisbey join the IAB on stage for an interactive exploration of how brands can flex their voice.

Sophie Scott Professor

Duncan Wisbey Impressionist

Jon Mew CEO, IAB UK

Sophie Scott

Duncan Wisbey

2:10 ^PM

Discover Talk: The Future of In-App Advertising: A Mobile Gaming Perspective

By The Numbers Stage 5

In-app holds huge potential for companies to evolve and reach new, engaged audiences - but are all the possibilities yet to be fully realised? How can companies safely navigate this rapidly growing industry? This session takes a forward thinking approach on how to equip advertisers for the key developments on the horizon: expansion, brand safety and in-app potential.

John-Paul Burke Country Manager, UK, Ireland and the Nordics, Gameloft

John-Paul Burke

2:15 ^PM

Don't Fear the Future, Make It

Impact Makers Stage 1

We think it's time someone reclaimed positivity back towards agencies.
That’s why our talk is all about impact – the impact that agencies have on their clients’ businesses, their own people, and the wider industry. Showcasing examples of Wavemaker's work with brands including Purple Bricks (who disrupted the real estate market) and Nationwide (taking a stand against hate speech) we'll explore how impact takes various forms, and consider how agencies can deliver this at each stage of the purchase journey.

Anna Hickey Chief Operating Officer, Wavemaker

Ed Hughes Chief Marketing Officer, Purple Bricks

Paul Hibbs Director of Advertising & Media, Nationwide

Neil Godber Head of Planning, Wunderman Thompson

Anna Hickey

Ed Hughes

2:20 ^PM

Tapjoy: The Power of Play

By The Numbers Stage 5

Hear an entertaining and visual account of Ian Livingstone’s journey as an entrepreneur in the 1970s while he co-founded Games Workshop and launched Dungeons & Dragons. He will talk about his multi-million selling interactive gamebooks, Fighting Fantasy, and the increasing use of interactive narrative in media today. From analogue to digital, he will give a brief history of Lara Croft: Tomb Raider and computer games past, present and future.

Ian Livingstone CBE Co-founder Games Workshop/Fighting Fantasy. 'Patient Zero for epidemic of UK geek culture'

Ian Livingstone CBE

2:30 ^PM

AdTech The reality of connecting Ad Tech & Mar Tech.

Tech Stars Stage 2

"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester.

Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.

Toccara Baker Senior Product Marketing Manager, EMEA, Adobe

Toccara Baker

2:40 ^PM

Media, Sports & Entertainment Directing Skill Sets: The Contrasting Demands of Television and Advertising.

Story Crafters Stage 3

In this special CraftWorks panel for Advertising Week Europe, David Reviews editor Jason Stone will be joined by directors Benjamin Green and Molly Manners. The pair - who have experience of directing television comedy as well as TV commercials - will discuss the contrasting demands of the two spheres and consider the benefits of switching between them.

Jason Stone Editor, David Reviews

Benjamin Green Director, MindsEye

Molly Manners Director, Academy Films

Jason Stone

Benjamin Green

2:40 ^PM

Leadership Clients Going Direct to Production Companies: What You Need to Know to Make A Success Of It

Ad Shapers Stage 4

Many advertisers are keen to engage production companies direct but how do they choose the right one, how do they manage the process and what can we learn from the experiences of advertisers already working in this way?

Barnaby Spurrier Partner, Tomboy Films

Danny Fleet Co-Founder, Watchable

Marta Bobic Executive Producer, CANADA London

Nicola Kenney Global Executive Producer, Rankin

Steve Davies CEO , Advertising Producers Association

Barnaby Spurrier

Danny Fleet

2:55 ^PM

The Millennial Disruption

Workshop Stage 7

"The Millennial Disruption" explores the impact of the internet and modern technologies on the millennials' consumer behaviour and why so many legacy brands are struggling in the digital era. It features interviews with industry leaders from
The Economist, Marie Claire, Bentley, Jaguar Land Rover, Steinway & Sons and Gary Vaynerchuk.

Join the film's creator as she dissects the 9 major factors that impact the millennial generation’s social and economic behaviour: 1) Abundance of Choice 2) Attitude Towards Health & Wellness 3) Closing the Gender Gap 4) Diversity and Immigration 5) Entertainment (how they consume media) 6) Influence of Peers VS. Seniors 7) The Financial Climate 8) The Speed of Change 9) The Why.

Somi Arian Producer & Director; Founder & Managing Director, Smart Cookie Media

Somi Arian

3:10 ^PM

Gaming The System: Exclusive Research Launch From The Worlds Largest Social-First Gaming Community

By The Numbers Stage 5

Gaming remains one of the most active verticals on social media but many brands still struggle to assimilate with gaming communities. Campaigns targeting gamers are often ignored or mocked for their inauthenticity, outdated cultural references and misjudged tone of voice. So how do can brands be a part of the gaming conversation on social media?
Exclusively launched at AW Europe, Gamebyte are launching their research, a first-hand account of how brands can connect with gamers, written by those who lead their communities.

Tom Sweeney Director of Gaming, Media Chain

Roxanne Parker Strategic Relationships Manager, Tubular Labs

Tom Sweeney

Roxanne Parker

3:15 ^PM

Creativity: The Secret Sauce To Profitability

Impact Makers Stage 1

Rankin and Benny Higgins, two global titans, talk creativity, leadership and how they navigate the fast-changing marketing landscape in pursuit of growth with Suki Thompson.
Rankin: Award-winning international photographer, publisher (Hunger, Dazed) film director and founder of The Full Service agency.
Benny Higgins: Head of The Scottish National Investment Bank, chairman of Buccleuch and previous CEO Tesco Bank.
Suki Thompson: Executive Director Xeim, Centaur Media, Co-Founder and Chair Oystercatchers.

Rankin Founder, Rankin Group

Benny Higgins Strategic Adviser, The Scottish National Investment Bank

Suki Thompson Executive Director, Xeim

Rankin

Benny Higgins

3:30 ^PM

AdTech Modernising Programmatic Video

Tech Stars Stage 2

The video advertising industry is in its early stages of maturity. In order for media companies to truly capitalise on their content, the infrastructure and strategy around programmatic advertising need to modernize and adapt to support video's unique needs. Join a panel of voices from leading marketing, media, and technology companies to discuss both the opportunity and hurdles that face this burgeoning segment.

Lucinda Southern UK Senior Reporter, Digiday

Brian Rifkin Co-Founder & Head of Strategic Partnerships , JW Player

Dino Myers-Lamptey Managing Director, MullenLowe MediaHub

Eric Korsh Head of Studio, Jellysmack

Rob Gabel Founder & CEO, Tubular

Lucinda Southern

3:30 ^PM

Media, Sports & Entertainment The Resurgence of F1: Building an Innovative Sports & Entertainment Platform

Story Crafters Stage 3

With new ownership, F1 has reinvented itself as the most technologically advanced, global sports & entertainment platform there is. Before the take-over by Liberty Media, F1 was perceived as champagne fuelled, unattainable lifestyle.

This session will explore the rapid evolution of F1 with perspectives from F1, an F1 team as well as a leading sponsor. What’s the vision for the future and what role can it play for brands and partners?

Hans Erik Tuijt Director of Global Sponsorships, Heineken

Oliver Hughes Head of Marketing, Red Bull Racing

Yath Gangakumaran Director of Corporate Strategy and Business Development, Formula 1®

Hans Erik Tuijt

Oliver Hughes

3:30 ^PM

Leadership Transformation Allstars

Ad Shapers Stage 4

Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.

Ian Edwards Planning Director, Facebook

James Brown Managing Director, EMEA, Rubicon Project

Jenny Albrecht Business Development Manager, Finimize

Tamina Plum Global Head of Clients, Zenith

Tom George CEO, GroupM

Ian Edwards

James Brown

3:45 ^PM

The Great Data Disconnect

Workshop Stage 7

When you connect quality datasets, great things happen. You can find killer insights, tell better stories, make better plans, and generate more revenue.

But that's not always an easy thing to do. In the age of Big Data, we all want quality but it's quantity we have to deal with. And that leads to the Great Data Disconnect. Come along to hear how brands have connected their vast data sources to tell better stories, make better plans and generate more revenue.

Anthony Hess Client Strategist , MiQ

Kaltrina Brahimi Global Analytics Product Manager, MiQ

Anthony Hess

Kaltrina Brahimi

4:15 ^PM

In Conversation with HuffPost’s Lydia Polgreen and Sadiq Khan

Impact Makers Stage 1

The advertising and media industries are keenly aware of their limited diversity - and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, our capital city, and how our current political climate impacts both.

Sadiq Khan Mayor, London

Lydia Polgreen Editor in Chief, HuffPost

Sadiq Khan

Lydia Polgreen

4:20 ^PM

Media, Sports & Entertainment Amplifying Brands with Music

Story Crafters Stage 3

Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.

Finn Russell Cobb Head of Creative Development & Partnerships, Paradise London

Ronnie Traynor Artist Manager & Partner, Various Artists Management

Nick Jekyll Creative Director, Paradise London

Jennifer Hills SVP, Strategic Marketing & Partnerships, Universal Music Group

Suzanne Bayliss Brand & Marketing Director, Vision Nine

Finn Russell Cobb

Ronnie Traynor

4:20 ^PM

Discover Talk: How Agile and Innovative Brands Win

Ad Shapers Stage 4

Coming soon.

Dawn Rowlands CEO Sub-Sharan Africa, Dentsu Aegis Network

Dawn Rowlands

4:30 ^PM

AdTech Automation 2020

Tech Stars Stage 2

Despite the complexity of the digital supply chain, automation continues to influence process of buying and selling. As this process evolves, quality data, brand safety and delivering on the user experience are essential to keep top of mind. What does this look like in a year’s time? And how can businesses small and large benefit and optimize growth through automation?

Jenny Kirby Managing Partner Digital Services , GroupM

Matt Greenberg Chief Revenue Officer, Advertising Week

Natalie Gabathuler-Scully SVP, Revenue Operations, Vevo

Silvia Sparry Managing Director of Operations, Xaxis EMEA

Simon Halstead Head of Open Demand, EMEA, Verizon Media

Jenny Kirby

Matt Greenberg

4:30 ^PM

Leadership Going Global – A Growth Strategy

Ad Shapers Stage 4

Taking a business global requires a deep understanding of target markets, the current state of the market and its trends, as well as, its competitors and its disrupters. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.

This has been a topic of conversation at AWEurope for the last four years and we will continue to build on it with agency leaders from around the globe.

Ronald Urbach Chairman, Davis & Gilbert LLP

Charles Fallon Partner, SI Partners

Jason Harris President/CEO, Mekanism

Bianca Best Managing Director of BLINK and Strategic Partnerships, MediaCom

Barbara Sołtysińska Co-Founder & CEO, indaHash

Ronald Urbach

Charles Fallon

4:35 ^PM

R U OK? Managing Mental Health in the Ad Industry

Workshop Stage 7

Did you know that 1 in 6 people of working age suffer with a mental health issue? It’s time to get it all out in the open. Let us educate, inspire, inform and entertain you with a candid conversation around mental health, how to deal with it in the long term, how to handle it in the workplace, and how, no matter what, you can still take on the world.

Steph Slack Speaker, Writer, Consultant

Sahil Seth Partnerships Executive | Chair of 4Mind, Channel 4

Jane Powell Founder & Former CEO, CALM

Gemma Greaves Chief Executive, The Marketing Society

Steph Slack

Sahil Seth

5:10 ^PM

#IAMHUMAN

Workshop Stage 7

It’s time to bring some humanity back into this industry. In recent years the topic of gender and race has been on the tip of everyone’s tongues, but what does it mean to be truly inclusive? There are so many “isms” which have been left out of the conversation. Join us fellow humans for a panel discussion that unpacks the true meaning of intersectionality. Whether you are gay, straight, rich, poor, disabled, BAME, male, female, or other, the time is now to celebrate our differences and pledge for true inclusivity.

Tag Warner CEO, Gay Times

Roxanne Hobbs Founder , The Hobbs Consultancy

Nafisa Bakkar Co-founder and CEO, Amaliah

Liv Little Founder, Gal Dem

Demi Abiola Publishing Director, PHD Media

Tag Warner

Roxanne Hobbs

5:15 ^PM

The Lighthouse Interview: Back to the Future

Impact Makers Stage 1

When Sir Martin Sorrell resigned from the world’s largest advertising and marketing company he was asked where he was headed next, he didn’t miss a beat when replying – “Back to the future”.

Across Sir Martin’s 33-year reign at the world’s most powerful network he saw the business grow from a £1 million ‘shell’ company to a £15 billion revenue business. In a matter of months we have seen S4 Capital, powered by the ‘Faster, Better, Cheaper’ approach, acquire MediaMonks and MightyHive. The differentiating factor? Could it be the significance of moving in a different direction to the other holding companies?

Join Kathleen Saxton, founder & CEO of The Lighthouse Company and practising psychotherapist, in an exclusive conversation with Sir Martin Sorrell to deliberate his next chapter, discussing the digital revolution, differentiating directions and no doubt DeLoreans.

Sir Martin Sorrell Executive Chairman, S4 Capital

Kathleen Saxton CEO & Founder, The Lighthouse Company

Sir Martin Sorrell

Kathleen Saxton

5:30 ^PM

The Stylist Group Exhibition and Drinks

Picturehouse Central

Following a recent art project with The Stylist Group, artist and consumer behavioural expert, Paula Zuccotti, will be doing an informal talk on the secrets behind the modern woman; how she lives, what she loves and what her biggest influences are. Join us for a drink and enjoy the exhibition of her work. Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.

Open to all Delegates

6:30 ^PM

DCM Film Club

Picturehouse Central

Digital Cinema Media (DCM) is excited to host the official movie night at Advertising Week Europe for the seventh year running, with an exclusive screening of Marvel Studios' Captain Marvel.

Impact Makers

Tech Stars

Story Crafters

Ad Shapers

By The Numbers

Workshop Stage

Fortnum & Mason

Picturehouse

Ronnie Scott's

Scala

South Africa House

Live Stage

The AllBright

AdTech

Presented byAdobe Advertising Cloud

Artificial Intelligence

Brand Innovation

Presented byOpenX

Collaboration Models

Content

Creativity & Design

Future of Media

Future of Retail

Influencer

Presented byThe Fifth

Leadership

MarTech

Media, Sports & Entertainment

People-Based Marketing

Search Events