In this session...
When Sir Martin Sorrell resigned from the world’s largest advertising and marketing company he was asked where he was headed next, he didn’t miss a beat when replying – “Back to the future”.
Across Sir Martin’s 33-year reign at the world’s most powerful network he saw the business grow from a £1 million ‘shell’ company to a £15 billion revenue business. In a matter of months we have seen S4 Capital, powered by the ‘Faster, Better, Cheaper’ approach, acquire MediaMonks and MightyHive. The differentiating factor? Could it be the significance of moving in a different direction to the other holding companies?
Join Kathleen Saxton, founder & CEO of The Lighthouse Company and practising psychotherapist, in an exclusive conversation with Sir Martin Sorrell to deliberate his next chapter, discussing the digital revolution, differentiating directions and no doubt DeLoreans.
What You'll Learn from This Session...
- Sir Martin Sorrell on building the S4 Capital empire
- The shifting definition of creative – how data and digital enhance creativity.
- Is this the most revolutionary time for advertising?