Events: Europe 2019 | Calendar / Advertising Week

8:00 ^AM

Activision Blizzard Media Leadership Breakfast: The New Entertainment Game

Ronnie Scott's Jazz Club

Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?

Open to Super + Platinum Delegates & By Invitation

Greg Carroll Head of EMEA, Activision Blizzard Media

James Fearn Global Client Managing Director, Spark Foundry

Bethan Fallon Vice President of Marketing, European Theatrical, Warner Bros Pictures International

Meredith Worrilow Barrett Global Head of Partner Research, Activision Blizzard Media

Danny Hopwood President Digital Display, OMG EMEA

Greg Carroll

James Fearn

9:00 ^AM

TechX Technology Showcase - Future of Retail Wednesday

TechX Café & Live Stage

Open to All Delegates
Experience the TechX showcase powered by The Telegraph Technology Intelligence in the level 1 Delegates Lounge.

Today’s focus is on retail, so stop by and find out what’s next.

9:00 ^AM

Content Native Ad Forum

Story Crafters Stage 3

This year’s 2019 Native Ad Forum hosted by Sharethrough will explore the changing landscape of digital through the lens of Native Advertising.

Joel Livesey Director of Partnerships, EMEA, The Trade Desk

Seun Odeneye Digital Integrations & Ops Director,, Mindshare UK

Andrew Hayward-Wright Head of Programmatic Solutions , Guardian News & Media

Jon Mew CEO, IAB UK

Ally Stuart Managing Director, EMEA, Sharethrough

Curt Larson Chief Product Officer, Sharethrough

Ben Putley Strategic Partner Director, Sharethrough

Paula Bacariza Director New Business, Northern Europe, AppNexus

Kayla Moriarty Digital Marketing Director, Comedy Central

Cassie Schultz Senior Paid Media Strategist , Blue Moon Digital, Inc

Tom McKay Branded Content Delivery Lead, News UK

Leanne Brett Senior Sales Manager, Sharethrough

Neil Bruce Head of Mobile, UK, Mindshare

Joel Livesey

Seun Odeneye

9:15 ^AM

British Fashion Council: A Cultural Conversation - The Power of Fashion

Impact Makers Stage 1

Caroline Rush CBE, CEO, British Fashion Council, Roland Mouret, Designer and Leomie Anderson, Model/Activist/Entrepreneur will discuss the role of fashion in society, how it has the power to engage broad audiences and taps into the cultural zeitgeist creating relevant, engaging and powerful conversations with consumers.

Roland Mouret Fashion Designer , Roland Mouret

Leomie Anderson Model, Fashion Designer, activist and Entrepreneur , LAPP

Caroline Rush Chief Executive Officer , British Fashion Council

Roland Mouret

Leomie Anderson

9:30 ^AM

Collaboration Models The Evolution of the Brand and Agency Relationship

Ad Shapers Stage 4

Customer expectations are getting higher, the need for personalisation combined with digital transformation across the industry is presenting new challenges for both brands and agencies. In this panel, we will ask the question: "How will the new challenges facing brands and agencies evolve, define and transform the Agency Brand relationship?". Adobe brings together an expert panel from both Agency and Brand side to discuss.

Phil Duffield Managing Director, Adobe Advertising Cloud EMEA, Adobe

Alex Steer Chief Product Officer , Wavemaker

Kitty Poole Marketing Director, Doddle

Chris Swarbrick Head of Technology , Omnicom

Sonoo Singh Associate Editor , The Drum

Phil Duffield

Alex Steer

9:30 ^AM

Global TV Trends: Where Does the Value Sit for Advertisers?

Workshop Stage 7

What trends should you expect to see on TV? What should you expect to see in digital content? And what is being consumed?

Daniel Bischoff CMOO, RTL/Adconnect

Daniel Bischoff

9:45 ^AM

People-Based Marketing Driving Growth Through Data-Driven Marketing

By The Numbers Stage 5

Data-driven marketing allows brands to deliver what consumers want -- advertising that’s helpful, relevant and responsible. New research from Boston Consulting Group (BCG), commissioned by Google, and conducted over the course of more than a year, found that these best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. Yet just 2% of EMEA marketers are best-in-class at data-driven marketing. Why is so much value being left on the table? Join BCG as they share the specific practices
that leading marketers follow to achieve these compelling growth results.

Louise Kristensen Digital Commerce Lead, EMEA, GSK

Amy Copeland Strategic Partner Lead, EMEA, Google

Henry Leon Principal, The Boston Consulting Group

Louise Kristensen

Amy Copeland

10:00 ^AM

Future of Retail Hello Cannabis, Hemp & CBD

Tech Stars Stage 2

An introduction to the global state of cannabis including the emergence of consumer branded products, mainstream marketing and the dominant opportunity in Europe.

Drake Sutton-Shearer CEO and Founder, PRØHBTD

Drake Sutton-Shearer

10:15 ^AM

The Creative Economy

Impact Makers Stage 1

Tristram Hunt, the Director of the V&A sits down for a fireside chat discussing a range of passion points, from exploring the role of British museums and art in the age of fake news, to technological disruption. In this session he will also explore how the V&A is changing, as well as spotlighting the creative economy.

Edie Lush Co-Host, Global Goalscast, Author, Communications Trainer, Executive Editor, Hub Culture

Tristram Hunt Director, The VIctoria and Albert Museum

Edie Lush

Tristram Hunt

10:20 ^AM

Activision Blizzard Media: Unlocking the Power of Mobile Gamers

Workshop Stage 7

The number of gamers has surpassed 2 billion globally. Games are the third most popular mobile app category among consumers, but advertising spend in the space has been slow to follow. In this insightful session, we’ll uncover fresh Newzoo research about the purchasing power of mobile gamers and the implications for brands.

Jan Bojko Global Head of Market Research, Activision Blizzard Media

Sander Bosman Global VP of Research, Newzoo

Jan Bojko

Sander Bosman

10:30 ^AM

Future of Retail The Digital Ecosystem of Retail

Tech Stars Stage 2

How do you win in the new game of retail? It’s about relevance, personalisation, expanding your CRM and loyalty. You must communicate to your consumers based on their interests - focusing on key vertical areas, but everything is changing day to day. What isn’t changing is the concept of having to enhance the user experience in order to drive tangible business results. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. This panel speaks to the role of data and analytics in keeping up with changes in spend and the new and upcoming age of retail.

Cassandra Stevens Global Commercial Director, Zenith Media

Paul Lyonette Commercial Director, Kelkoo Group

Struan Wood Customer Experience Lead, Wunderman

Theo Theodorou Sales Director, Microsoft Advertising

Cassandra Stevens

Paul Lyonette

10:30 ^AM

Collaboration Models A New Marketing Landscape Requires A New Agency Model

Ad Shapers Stage 4

In an increasingly fast-paced, fragmented media landscape, is the on-site, multi-disciplined agency the answer to keeping up with customers old and new?

Dan Whitmarsh Global Chief Strategy Officer, m/SIX

Ben Brown EMEA Agency Lead, m/SIX

Emma Lane Brand Communications Manager, Lexus

Stuart Flint Vice President EMEA & LATAM, Verizon Media

Robin Garton Executive Creative Director , Pulse Creative

Dan Whitmarsh

Ben Brown

10:35 ^AM

People-Based Marketing Advanced TV Powered by Data & Adtech

By The Numbers Stage 5

The way we watch T.V. has changed. Cord-cutting streaming solutions are transforming the industry, media consumption is changing and solutions are required to adapt and evolve like never before. Additionally, traditional broadcasters are evolving and offering viewers standalone streaming apps for on-demand viewing on a variety of platforms. Programmatic ad buying is at the heart of the shift in digital advertising.

Christiane De Carvalho Senior Director, Global Data and Partnerships, Acxiom

Hitesh Bhatt Regional Vice-President, EMEA, Samba TV

Joanna Burton VP of European Strategy , SpotX

Alastair Mack European Media Lead, Honda

Christiane De Carvalho

Hitesh Bhatt

11:15 ^AM

Vertical Visionaries: Publishers & Brands Talk Mobile Video On Snapchat

Impact Makers Stage 1

Pink News, The Guardian, Vice and MediaCom join Snapchat GM Ed Couchman to discuss how they use vertical video to reach the mobile generation in a Snap.

Ed Couchman General Manager, UK, Snap

Steve Gladdis Joint Chief Strategy Officer, MediaCom

Benjamin Cohen CEO, Pink News

Olly Osborne Olly Osborne, Director of Marketing, Europe VICE, VICE

Sorcha Pierce Head of Platform Partnerships, The Guardian

Ed Couchman

Steve Gladdis

11:25 ^AM

People-Based Marketing Location, Location, Location

By The Numbers Stage 5

The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.

Andreas Soupilotis Founder & CEO, Hivestack

Andy Bell Director Global Data Product Management, Pitney Bowes

Barry Frey CEO, DPAA -- Digital Out of Home Everything

Brian Lavery Managing Director, Europe, Accuweather

Stephanie Gutnik Vice President, Business Development, Broadsign

Andreas Soupilotis

Andy Bell

11:30 ^AM

Future of Retail The Future of Personalisation

Tech Stars Stage 2

Intelligent Data: A world-first for London’s West End. Hear how PwC is unlocking the power of spend, travel and telecoms data to drive personalised marketing strategies (that are GDPR compliant!) and deliver £100m of revenue growth for the 600 members of London's New West End Company (centred around Bond St, Oxford St and Regent St).

Jace Tyrell CEO, New West End Company

Megan Higgins Director, PwC

Paul Lorraine UK General Manager, Longchamp

Jace Tyrell

Megan Higgins

11:30 ^AM

Collaboration Models Partnerships, Collaboration and Honest Conversations - What it Really Means

Ad Shapers Stage 4

Natasha Murray, director of client partnerships at The Guardian, will be joined by representatives across the media industry to debate what advertisers want from media partners today, how media owners can add real value to advertisers' marketing plans and what a modern, mutually beneficial collaboration looks like.

Andrew Mortimer Director of Client Strategy, Sky

Claire Hilton Managing Director, Global Brand and Insight, Barclays

Mike Florence Chief Strategy Officer, PHD

Natasha Murray Head of client partnerships, The Guardian

Andrew Mortimer

Claire Hilton

12:10 ^PM

Content The Art and Science of Emotional Storytelling

Story Crafters Stage 3

We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.

Pippa Scaife Commercial Director, Emerging Brands, CNN

Joe Devlin Professor of Cognitive Neuroscience, UCL

Hadas Gold Reporter, European Politics, Media and Business, CNN

Phil Rowley Group Innovation Director , PHD

Pippa Scaife

Joe Devlin

12:15 ^PM

People-Based Marketing Rebranding The Brands

By The Numbers Stage 5

2018 was a tough year for brands, as they confronted GDPR, the Cambridge Analytica furor and trust in marketers reached a record low. How can marketers undergo a rebrand and win back public opinion?

Pete O'Mara Kane GM, International, LoopMe

Amy Williams CEO, Good-Loop

Celine Saturnino Chief Commercial Officer, Total Media

Carl Carter Head of Marketing strategy and Effectiveness, IRI Worldwide

Chris Babayode Managing Director EMEA, Mobile Marketing Association

Pete O'Mara Kane

Amy Williams

12:15 ^PM

Microsoft Culture + Commerce Luncheon - Supporting diverse homegrown talent

Fortnum & Mason Piccadilly

In the face of Brexit, our industry in the UK must now adapt, to ensure this critical supply of talent is in no way restricted, and our focus on homegrown diverse talent from the UK will become even more important.

Hear from our esteemed panel who will highlight existing programmes and discuss the ambitions and the essential role our whole industry must take to invest in a more diverse domestic workforce.

Ravleen Beeston Head of Sales Bing Ads UK, Microsoft

Tina Aird Head of UK Marketing, Bing Ads UK, Microsoft

Stephen Woodford Chief Executive, Advertising Association

Steven Woodgate Surface & HoloLens Marketing Manager at Microsoft, Microsoft

Karen Fraser MBE Director of Credos & AA Head of Strategy, Advertising Association

Alex Goat CEO, Livity

Su-Mei Thompson Chief Executive, Media Trust

Ravleen Beeston

Tina Aird

12:15 ^PM

Are You Certified to Survive?

Impact Makers Stage 1

Putting profit and purpose on an equal footing
In this special session, Havas London will explain what it means to be a B-Corporation and why it’s not just in the work we make, but in how we work; how we think and behave, that will dictate the impact we have on the world around us.
We’re not just being worthy - long-term if you don’t sign up to being a new, more humane business, you won’t survive the political activism that is driving a new generation of marketers. And the best clients won’t hire you.

Byrony Gordon Journalist

Jeremy Lee Contributing Editor, Campaign

Mark Cuddigan CEO, Ella's Kitchen

Xavier Rees CEO, Havas London

Byrony Gordon

Jeremy Lee

12:30 ^PM

Future of Retail The Next Tech Titans

Tech Stars Stage 2

Meet the brightest emerging British entrepreneurs who are making a fortune by changing the world. Discover all about Lyst, the global fashion search engine, how to gain insight at the point of purchase and how people actually buy and use your products across the world.

Harry de Quetteville Technology special correspondent, The Telegraph

Jose Ojeda COO, Lyst

Georgina Nelson CEO and Founder, TruRating

Norval Scott Head of Communications, Streetbees

Harry de Quetteville

Jose Ojeda

12:30 ^PM

Collaboration Models Collaboration Is Dead: Long Live Collaboration

Ad Shapers Stage 4

Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll.

George Bryant Founding Partner & Global ECD, The Brooklyn Brothers

Gary Reich Founder & Managing Director, Neon Unicorn

Ben Sumner Founder & Managing Director, Feel For Music

Helena Flynn Head of International Comms, Jaguar Land Rover

Maisie McCabe Deputy Editor, Campaign

George Bryant

Gary Reich

1:00 ^PM

Content Masters of Monetisation

Story Crafters Stage 3

In the booming age of strategising cross-screen content in the media-driven world of today, business leaders take a state-of-the-union look at the only line that matters – the bottom line. Join an all-star roster of leaders on the front lines of revenue production, media sales and partnership marketing as they share insights, explore risks and fears and debate strategies for achieving success in the ‘always on’ ecosystem of digital users.

Gavin Stirrat VP, Partner Services, OpenX

Greg Carroll Head of EMEA, Activision Blizzard Media

Karen Eccles Director, Commercial Innovation, The Telegraph

Kevin McGurn President of Sales and Distribution, VEVO

Nikolaus Wenzl VP Business Development, Finimize

Steve Ford VP Sales Europe, Twitch

Gavin Stirrat

1:15 ^PM

The Business Revolution for Inclusion

Impact Makers Stage 1

Caroline Casey sits down with Paul Polman for an insightful and inspiring conversation on the responsibility of business to not only recognise the greater need for inclusivity in the workplace, but to also embrace and cater to the excluded.

Michael Hayman Co-founder, Seven Hills

Caroline Casey Founder, Valuable

Paul Polman Former CEO, Unilever

Michael Hayman

Caroline Casey

1:15 ^PM

Designing Brand Experiences: Driven by Data & AI

Workshop Stage 7

Data-driven brands are taking over. The Internet of Things connects them to customers like never before – and gives our industry a whole new challenge. How do we harness data to design memorable brand experiences and create a whole new ongoing relationship with users? This talk will dig deeper into design powered by data, with case studies from across the global R/GA network and industry at large.

Zoha Zoya Associate Creative Director , R/GA London

Zoha Zoya

1:20 ^PM

People-Based Marketing Discover Talk: Sophie Lewis on Loving a Life More Ordinary

By The Numbers Stage 5

Loving a life more ordinary, or why real life and real people should be your best planning asset. Sophie Lewis, Chief Strategy Officer at VMLY&R, embraces everything that is ordinary about her and her life and loves hearing about other peoples’ ordinary lives too.

Sophie Lewis Chief Strategy Officer, VMLY&R

Sophie Lewis

1:30 ^PM

Future of Retail New Solutions for E-commerce - Get Customers to Buy What They Want with AI

Tech Stars Stage 2

Gain insights from the forefront of E-commerce with a presentation on the possibilities of AI with visual recommendations and search.

Daisuke Takahashi Vice President , popIn Inc.

Shuai Feng Senior Product Manager, Baidu, Inc

Yifen Peng Manager, E-Commerce Business Center , popIn Inc.

Daisuke Takahashi

Shuai Feng

1:30 ^PM

Collaboration Models Joint Ventures: A New Agency Model

Ad Shapers Stage 4

The story of how two would-be competitors left their ego's at the door to build a bespoke model of sports marketing model spanning strategy, creative, social and partnerships.

This new, mission-oriented model is designed around principles of being agile, entrepreneurial and above all, an ability to embrace change; all factors our experience has taught us that the great marketers of today are looking for.

Could this collaborative model of working be a blueprint for future success in the industry?

Louise Johnson CEO, Fuse

Simon Dent Founder, Dark Horses

Keir Mather Founder, Neon Bridge

Louise Johnson

Simon Dent

1:30 ^PM

People-Based Marketing Human Marketing

By The Numbers Stage 5

We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.

Bridget Perry Vice President of EMEA Marketing, Adobe

Jonathan Hughes CEO, Golin

Mick Loizou Director, Product Marketing and Demand Strategy, Verizon Media

Ross Barnes Group Chief Technology Officer, m/Six

Tim Ellis Commercial Director, Ogury

Tini Sevak Vice President, Audiences & Data, CNN International Commercial

Bridget Perry

Jonathan Hughes

1:50 ^PM

Content Gen Z Doesn’t Want Your Jobs

Story Crafters Stage 3

Is the creative industry doing enough to stop young talent turning the other way? Join our diverse panel of experts at Advertising Week in association with the Creative Industries Federation to discuss

How to stay relevant and provide viable careers to the most entrepreneurial, knowledgable and creative generation yet and to answer the question:

Is the creative industry doing enough to attract a diverse representation of Gen Z talent?

Will Pyne Chief Creative Officer, Brave Bison

Anna Jones Co-Founder, AllBright

Nancy Lengthorn Head of Future Talent, Diversity and Inclusion, MediaCom

Kesang Ball Co-Founder, trippin

Will Pyne

Anna Jones

2:05 ^PM

Out-of-Home: The New Digital Medium

Workshop Stage 7

Innovation in the Digital Out-of-Home space is simply staggering. From better content, to anonymous video analytics, attribution, measurement, use of location data, programmatic and more...out-of-home is the new digital medium. We'll take a look at innovation through the lens of key players representing all parts of the Digital Out-of-Home advertising ecosystem.The session will be moderated by DPAA -- the global trade group representing digital out-of-home everything!

Stefan Lameire Chief Customer & Revenue Officer, Clear Channel International

Rupert Day Global CEO, tenthavenue

Barry Frey CEO, DPAA -- Digital Out of Home Everything

JC Conti CEO, VIOOH

Dominic Dunne Managing Director, EMEA, Vistar Media

Stefan Lameire

Rupert Day

2:20 ^PM

People-Based Marketing Winning Back Consumer Confidence

By The Numbers Stage 5

A discussion around monetizing customer behaviours without invading privacy or crossing lines that make customers uncomfortable.

Anna Watkins Managing Director, Verizon Media

Clare Lawson Chief Customer Officer, Ogilvy

Cristina Constandache CRO, Rakuten Viber

Giles Hall Business Director, UK, Acxiom

Hamish Nicklin CRO, Guardian News & Media

Anna Watkins

Clare Lawson

2:30 ^PM

Future of Retail AI and Innovation In Retail & Customer Experience

Tech Stars Stage 2

A panel discussion about what works and what doesn't work when deploying innovation and AI solutions in the retail and customer experience industries. From CRM to bots and consumer platforms to brick and mortar where are the opportunities and where should we be cautious when updating approaches. Featuring a panel of leading senior executives from Fortune 500 companies and innovation leaders in the AI, advertising, media, and customer care industries.

Sally Burtt-Jones Senior Director, Business Development, Rakuten Viber

Adam Powers Chief Experience Officer, Tribal Worldwide

Neil Stubbings CRO, IV.AI

Marek Wrobel Head of Media Futures, Havas Media Group

Laura Visick Director of Innovation, FCB Inferno

Sally Burtt-Jones

Adam Powers

2:30 ^PM

Collaboration Models Moving Beyond Transparency Towards Trust: Aligning Interests of Agencies & Advertisers

Ad Shapers Stage 4

Discover how ISBA and IPA, supported by PwC, are seeking to move beyond the tired "transparency" debate towards practical steps that ensure alignment of interest between agencies and advertisers.

Nigel Gwilliam Director of Media Affairs, IPA

Phil Smith Director General, ISBA

Sam Tomlinson Partner & Leader of PwC's Media Insight & Assurance Practice, PwC

Carly Bedford Group Head of Media, Sky

Martin Telling CFO, Omnicom Media Group

Tracy Clark Commercial Director, Crown Commercial Services

Nigel Gwilliam

Phil Smith

2:40 ^PM

Content Storytellers - who’s ready for 5G?

Story Crafters Stage 3

With 5G networks rolling out across 2019 in the UK and 2020 in Europe, the promise of a new generation of connectivity brings technological evolutions destined to change how we live, work, play, and consume content. But what opportunities will 5G bring for advertisers looking to tell their story? What technological trends will both challenge and super-charge the advertising industry’s creativity? RYOT Studio and Verizon Media explore 5G and its impending impact on the future of content and advertising.

Mark Melling Head of RYOT Studio EMEA, Verizon Media

Emily Savage Creative Sector Lead, Digital Catapult

Mark Melling

Emily Savage

2:55 ^PM

How your brand can cut through the rainbow this Pride

Workshop Stage 7

This session will share key lessons from each of our speakers on their experience of Pride and advice for brands planning their LGBT+ Pride Month activity this June. An essential session for any brand who wants to activate successfully at Pride 2019.

Jan Gooding Chair, Stonewall

Tag Warner CEO, Gay Times

Captain Jamie Carrahar Chair LGBT+ Forum, British Army

Matthew Waksman Planning Director, Karmarama

Jan Gooding

Tag Warner

3:10 ^PM

People-Based Marketing Beyond Marketing; Data in the Hands of Storytellers

By The Numbers Stage 5

Data isn’t the problem, but the way we obtain and use it is. By putting choice and control in the hands of the consumer and creating highly engaging and personal experiences, we can articulate a new kind of value proposition and rebuild trust. Why would we opt in to hearing from a brand, when we can pay to opt out?

From the perspective of storytellers working with emerging technology, we’ll take a tour through the creepy, the cool and the up-until-now impossible in the new data economy.

Liam Walsh Creative Technology Director, Nexus Studios

Colin Davis Executive Producer, Nexus Studios

Liam Walsh

Colin Davis

3:15 ^PM

Human Side of Leadership with The Marketing Society

Impact Makers Stage 1

Join us to hear never-heard-before secrets from three leading industry experts as they reveal how, like all of us, they messed up, felt vulnerable and failed.

Gemma Greaves Chief Executive, The Marketing Society

Francesca Theokli Marketing Director, Weetabix, UK&I

Caroline Taylor CMO, IBM Global Markets

Mark Given Marketing Director, Sainsbury's

Gemma Greaves

Francesca Theokli

3:30 ^PM

Future of Retail Revolution in retail: Snapchat helps brands navigate retail’s hottest trends

Tech Stars Stage 2

Marketers from Lego, Depop and more join Snapchat’s Hannah St Paul to explore some of the latest trends igniting the retail sector. Hype, immediacy and AR are all on the agenda as we take a look at some of the most exciting innovations in this fast-moving category.

Hannah St Paul Head of Client Partnerships, Retail, Snap Inc.

Lea Sandell Global Social Media Innovation Lead, LEGO

Antoine Nussenbaum , Felix Capital

Yoann Pavy , Depop

Hannah St Paul

Lea Sandell

3:30 ^PM

Collaboration Models Collaborators Unite!

Ad Shapers Stage 4

Customer experience is the new battleground; and it’s clear that delighting customers with hyper- relevant, authentic experiences requires new levels of collaboration across a brand’s internal teams
and ecosystems. How can brand leaders champion change to rewire their organizations for a customer- first mindset? Uncover insights on how smarter collaboration models are driving success.

Alistair Maccallum Chief Executive Officer, m/Six

Kate Howe Chief Growth Officer , Dentsu Aegis Network, UK and Ireland & Chair, Gyro

Lisa Targett General Manager, TRIBE

Sharon Whale CEO, OLIVER UK

Alistair Maccallum

Kate Howe

3:30 ^PM

Content Discover Talk: Don’t build a brand build a personality

Story Crafters Stage 3

Why do so many brands still get social media wrong? Because they’re trying to build a brand not a personality.

Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will explain how so many brands still lack a human mindset. Using social-first principles, she will show how your brand can make a huge impact by building in emotive creative from the very start of your campaign.

Hannah Anderson Director of Social & Creative, Media Chain

Hannah Anderson

3:40 ^PM

Content The Social Evolution

Story Crafters Stage 3

The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media - purchasing behavior you should keep in mind and the future of social ad placement.

Claire Hungate CEO, Brave Bison

David Schneider Founder & CEO , That Lot

Jonathan Kitchen Commercial Director, Jungle Creations

Nicola Bray Founder, To The End

Ste Davies Independent Consultant

Claire Hungate

David Schneider

3:45 ^PM

The Happiness of Being You

Workshop Stage 7

Danny takes you on a journey into the life less ordinary. A life that led him to be named one of the Top 100 Happiest people in the UK. A life powered by one statement, 'To be the best version of yourself'. Listen to Danny's stories of being on the Hell Week on the BBC, breaking world records, fundraising more than $1/2M for charity, of being held at gunpoint and so much more. This is a wellbeing talk without the fluff and gloss. It's gritty and stirs something in you you can't ignore.

Danny Bent

Danny Bent

4:00 ^PM

People-Based Marketing Beyond User Privacy

By The Numbers Stage 5

Discover How Consented Data Can Fuel Your Marketing Strategy and Drive Tangible Benefits to Your Business.

Matt Taylor MD Sales UK, Ogury

Matt Taylor

4:15 ^PM

Empire Presents

Impact Makers Stage 1

Terri White, Editor-in-Chief of EMPIRE, the world’s biggest film and entertainment brand, gets up close and personal with one of the industry’s greatest icons.

Richard E Grant Actor, Jack

Terri White Editor-In-Chief, Empire, Bauer Media

Richard E Grant

Terri White

4:20 ^PM

Content Touchdown for London: why US sports brands are investing in the capital

Story Crafters Stage 3

London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands.

Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the tie up.

Melissa Brown Vice President of Commercial Partnerships, UK, NFL UK

Steve Cording Head of Sponsorship, ESI Media

Aidan Mullally Head of Business Development , Tottenham Hotspur Football Club

Tony Evans Columnist, Evening Standard

Melissa Brown

Steve Cording

4:30 ^PM

Future of Retail Unwrapping Christmas: How To Win Hearts, Minds & Wallets At The Most Competitive Time of The Year

Tech Stars Stage 2

Christmas dominates the agenda for many advertisers and creating an impact at this time of year is often critical for both the brand and business. Manning Gottlieb OMD will give look back at what has driven success and helped businesses like John Lewis, Waitrose, Starbucks and Age UK succeed at this pivotal time of year. Sharing their view on the principles that made a difference and form the foundations of their thinking each year.

Clare Peters Chief Business Strategist, Manning Gottlieb OMD

David Bratt Executive Director, Head of Retail, Manning Gottlieb OMD

Clare Peters

David Bratt

4:30 ^PM

Collaboration Models The Resurrection of AIB: How Open Collaboration Transformed Ireland’s Most Hated Bank

Ad Shapers Stage 4

In 2008, Ireland’s biggest bank became the country’s most hated when it had to be bailed out by the taxpayer. Media commentary on AIB was 90% negative, and on social a shocking 99% negative. AIB faced it’s toughest challenge of its 50-year existence, and something drastic needed to happen to bring the brand back from the brink

Fast forward to today and AIB is coming back into favour with an NPS brand score of 23 at the end of 2017. How did they do it? They let go.

Attend this frank and honest session to hear how open collaboration can become the creative catalyst needed to produce world-class ideas and content that reimagine not only how your customers see your brand but how they experience it.

Jimi McGrath Business Director, Rothco | Accenture Interactive

Mark Doyle CMO, AIB

Jimi McGrath

Mark Doyle

4:35 ^PM

Context Is Everything: How Contextual Advertising Works

Workshop Stage 7

A scientist, a professor and an anthropologist walk into a bar...
This panel investigates contextual storytelling, and how it can be applied for digital publishers and marketers. As user experience, video and new advertising models make headlines, equip yourself with the tools to reach consumers with advertising in the right context.

Alexandra Georgakopoulou-Nunes Professor, Kings College London

Luc Benyon Head of Marketing, video intelligence

Ali Jennings Neuroscientist

Leslie Hallam Course Director, Psychology of Advertising, Lancaster University

Alexandra Georgakopoulou-Nunes

Luc Benyon

4:50 ^PM

People-Based Marketing Developing Data-Led Creative

By The Numbers Stage 5

In 2019, modern communications needs more than creative content and media working together to be effective. It needs to use data to constantly improve itself. In this panel, learn from agency and brand experts on how to leverage data-driven insights to create more valuable advertising and media.

Americo da Silva Global Head of Integrated Brand & Communications, Shell

DuBose Cole Director of Strategy, London, VaynerMedia

Lucy Aitken Managing Editor, WARC

Clemence Beauchamp Agency Partner Lead, LinkedIn

Antonia Bonello Associate Creative Director, BuzzFeed

Americo da Silva

DuBose Cole

5:30 ^PM

AWEurope Mixing Hour

Picturehouse Central

Come, network and meet your fellow Delegates from all over the world at this special cocktail reception. Additionally, experience the latest in technology in our TechX showcase.

Open to all Delegates

11:00 ^PM

Late Night at Ronnie Scott's: Vevo Artist Showcase featuring James Arthur

Ronnie Scott's Jazz Club

Vevo will be once again hosting its infamous intimate live show at Ronnie Scotts. Join Vevo at the legendary London music venue for an evening of entertainment featuring James Arthur!

Open to Platinum + Super Delegates & By Invitation

James Arthur Singer/Songwriter

James Arthur

Impact Makers

Tech Stars

Story Crafters

Ad Shapers

By The Numbers

Workshop Stage

Fortnum & Mason

Picturehouse

Ronnie Scott's

Scala

South Africa House

Live Stage

The AllBright

AdTech

Presented byAdobe Advertising Cloud

Artificial Intelligence

Brand Innovation

Presented byOpenX

Collaboration Models

Content

Creativity & Design

Future of Media

Future of Retail

Influencer

Presented byThe Fifth

Leadership

MarTech

Media, Sports & Entertainment

People-Based Marketing

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