Tracks Venues

In this session...

Intelligent Data: A world-first for London’s West End. Hear how PwC is unlocking the power of spend, travel and telecoms data to drive personalised marketing strategies (that are GDPR compliant!) and deliver £100m of revenue growth for the 600 members of London's New West End Company (centred around Bond St, Oxford St and Regent St).

Presented with


Jace Tyrell CEO New West End Company
Megan Higgins Director PwC
Paul Lorraine UK General Manager Longchamp

Event Details

Event Type Seminar

Track  Future of Retail