Events: Europe 2019 | Calendar / Advertising Week

8:00 ^AM

PwC Leadership Breakfast

Ronnie Scott's Jazz Club

Join for Thursday's leadership breakfast at Ronnie Scott's and discover the future of personalised marketing.

Intelligent Data: A world-first for London’s West End. Hear how PwC is unlocking the power of spend, travel and telecoms data to drive personalised marketing strategies (that are GDPR compliant!) and deliver £100m of revenue growth for the 600 members of London's New West End Company (centred around Bond St, Oxford St and Regent St).

Open to Super + Platinum Delegates & By Invitation

Jace Tyrell CEO, New West End Company

Megan Higgins Director, PwC

Paul Lorraine UK General Manager, Longchamp

Jace Tyrell

Megan Higgins

9:00 ^AM

TechX Technology Showcase - 5G Thursday

TechX Café & Live Stage

Open to All Delegates
Experience the TechX showcase powered by The Telegraph Technology Intelligence in the level 1 Delegates Lounge.

Today’s focus is on 5G, so stop by and find out what’s next.

9:00 ^AM

What Women Want: How Smart Brands Are Responding

Workshop Stage 7

The What Women Want initiative @www.whatwomenwant.uk.com recently hosted an exhibition of trail-blazing, brand campaigns that engaged women over the past 100 years. It showcased best-practice cases and debriefed new research on what good looks like in marketing to women today. We distil the best learning from the initiative here and invite you to hear from leaders at the vanguard of a new era in progressive gender portrayal, on how rethinking products, experiences and communications is delivering greater shareholder returns.

Bart Michels UK Country Manager, Kantar

Kate Dale Strategic Lead: Brand and Digital, Sports England

Caitlin Ryan Regional Creative Director EMEA, Facebook

Isabel Ferrer EMEA Marketing Director – Barbie, Mattel

Aideen Clarke Brand Partnership Manager, mumsnet

Amy Cashman UK MD, Kantar TNS

Kate Waters Director of client strategy and planning , ITV

Megan Van Someren Founder and Global Head of Canteen Consulting, JWT

Malcolm D'Sa Marketing and Brand Development Director , Diageo

Joe Mongognia Executive Creative Director Gillette, Grey NY

Jessica Parr Senior Consultant – Cultural Strategy, Kantar

Hannah Robbins Consultant - Cultural Strategy, Kantar

Bart Michels

Kate Dale

9:15 ^AM

How Should Brands Lead in the Age of a Socially Aware Generation?

Impact Makers Stage 1

There’s no denying that we live in an increasingly socially conscious media world. The rise of a self-proclaimed ‘woke’ generation clashes with the view that political correctness has ‘gone mad’.

One thing’s certain: brands, publishers and content creators are under pressure to ‘get it right’ in their representation of humankind. However, we’ve seen cases where representation of women have been slammed for advocating ‘poor health’ or for setting a bad example to consumers.

What’s the right thing to do? What does care for the consumer look like when it comes to media representation and what role should we all be playing, if any?

Natalie Campbell of Badass Women’s Hour asks Cosmopolitan editor in chief Farrah Storr, Women's Health editor in chief Claire Sanderson, Mothercare’s Parenting Consultant Liz Day and psychologist Kimberley Wilson the extent of which the power of media affects the consumer? And do we have a responsibility to continue to be brave as editors and content creators, as we represent brands which encapsulate a multitude of life experiences that people may not always agree with, in order to represent different voices?

Claire Sanderson Editor in Chief, Women’s Health , Hearst

Elizabeth Day Parenting Consultant, Mothercare

Farrah Storr Editor in Chief, Cosmopolitan, Hearst

Kimberley Wilson Psychologist Specialising in Whole Body Mental Health

Natalie Campbell Author, Businesswoman, Podcast host , Badass Women’s Hour

Claire Sanderson

Elizabeth Day

9:15 ^AM

Future of Media The Power of Audio

Story Crafters Stage 3

With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.

Lucinda Southern UK Senior Reporter, Digiday

Oli Walters Head of UK Sales, audioBoom

Paul Sylvester Content Director, Absolute Radio, Bauer

Scott Klass SVP, Marketing, Veritonic

Susie Warhurst Director of Content, Acast UK

Lucinda Southern

Oli Walters

9:30 ^AM

Creativity & Design The Creative Disruption

Ad Shapers Stage 4

Sir John Hegarty with Whalar's Chief Growth Officer Mike Hondorp

Sir John Hegarty Founder, BBH/Whalar

Mike Hondorp Chief Growth Officer, Whalar

Sir John Hegarty

Mike Hondorp

9:30 ^AM

MarTech Martech Unlocked - Demystifying CDPs

Tech Stars Stage 2

Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of Product Strategy and former research VP at Gartner, separates perception from reality. CDPs may overpromise and underdeliver, but that shouldn't stop marketers from finding the best way to solve their desire to know, personalise, and

Martin Kihn SVP Product Strategy, Salesforce

Martin Kihn

10:05 ^AM

Future of Media Can You Hear Me Now?

Story Crafters Stage 3

A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalised communication.

Claire Grinton VP, Global Head of Experience Strategy, Essence

James Chandler CMO, IAB UK

Patrick Givens VP, Head of VaynerSmart, VaynerMedia

Steff Preyer Business Director, Rabbit & Pork

Claire Grinton

James Chandler

10:15 ^AM

Marketing Academy Boot Camp: Welcome intro from Sherilyn Shackell, Founder & CEO of The Marketing Academy

Impact Makers Stage 1

10:15 ^AM

The Marketing Academy Boot Camp

Impact Makers Stage 1

This year's Marketing Academy Boot Camp will run for the full day on Thursday 21st March and is open to all Delegates - RSVPs required!

During this packed day you’ll hear from CMO’s and emerging industry leaders. You’ll boost your leadership skills, understand how to engage your teams, stakeholders and clients, gain insight into the minds of CMO’s and challenge yourself to be the best version of yourself you can possibly be. Learn how to get comfortable with being vulnerable, why honesty beats artifice, how culture eats strategy for breakfast and why marketing and advertising can change the world.

Thomas Barta Author, The 12 Powers of a Marketing Leader

Kerry Taylor Chief Marketing Officer, Viacom UK

Julian Diment Chief Growth Officer, Mr & Mrs SMith

Mark Ritson Marketing professor and columnist

Nic Yeeles Co-Founder & CEO, Peg

Mollie Pearse Head of Financial Services Marketing, EMEA, Facebook

James Whatley Strategy Partner, Digitas UK

Mark Evans Marketing Director, Direct Line Group

Mark Sherwin Managing Director , Accenture Interactive

Ollie Ollerton Channel 4's SAS: Who Dares Wins star And Founder & Managing Director of Break-Point, Break-Point

Sherilyn Shackell Founder & CEO, The Marketing Academy

Ottokar Rosenberger Chief Operating Officer, Iglu

Thomas Barta

Kerry Taylor

10:30 ^AM

MarTech Advertising in the Intelligent Era

Tech Stars Stage 2

Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers.

Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.

Andrew Shebbeare Co-Founder & Chairman, Essence

Emily Henderson Head of Media, EMEA, Google

Andrew Shebbeare

Emily Henderson

10:30 ^AM

Creativity & Design AR(e) you paying attention?

Ad Shapers Stage 4

Increasingly, we’re told consumers’ time and attention are diminishing commodities. Against this background, AR has emerged as a high attention and high intent space, where high-craft brand experiences are changing the way brands tell stories and drive performance on mobile. Snapchat’s International Creative Director Will Scougal sits down with We Are Social, Byte and influencer Geoohsnap to explore AR as a new and vital tool for high-craft brand experiences - that millions of people actively choose to take part in.

Will Scougal International Director of Creative Strategy , Snap Inc.

Alistair Campbell Executive Creative Director, We Are Social

Isabel Perry Director of Technology, Byte

Geir Ove Pedersen Creative Influencer, Geeohsnap

Will Scougal

Alistair Campbell

10:45 ^AM

Marketing Academy Boot Camp: Ditch Your Job Description: Save Your Firm

Impact Makers Stage 1

Thomas Barta Author, The 12 Powers of a Marketing Leader

10:55 ^AM

Future of Media Podcasts: Hitting The Sweet Spot

Story Crafters Stage 3

The Guardian's Head of Audio, Katherine Godfrey will be joined by a panel of advertisers, planners and podcasters to discuss the craft behind audio storytelling, and getting it wrong and right on the journey to the sweet spot.

Katherine Godfrey Head of Audio, The Guardian

Rhianna Dhillon Podcaster, Broadcaster and Film Critic, BBC 6 Music

Joe Copeman UK Country Manager, Acast

Elliott Millard Group Managing Partner, OMD EMEA

Efe Jerome Founder, ShoutOut Network

Katherine Godfrey

Rhianna Dhillon

11:30 ^AM

MarTech Keeping up with the Tech: Helping Brands Navigate Digital

Tech Stars Stage 2

Brand marketers, agency executives and industry consultants take the stage to discuss the changing dynamic of their relationships with brands and marketers, and how the new ideas and innovative thinking they are bringing to the table are helping their clients successfully navigate an increasingly complex digital environment.

Nicole Estebanell Global MD, Neo

Tom Mills Global Programmatic Director, GSK

Carol Reed SVP, Global Buyer Develpment, OpenX

Paul Dalton Chief Media Officer, International, DigitasLBi

Amir Malik Digital Marketing Expert, Accenture Interactive

Nicole Estebanell

Tom Mills

11:30 ^AM

Creativity & Design Creativity is the Only Way to Survive: But it Doesn’t Happen Without Diversity

Ad Shapers Stage 4

It’s ironic that we, as an industry, talk about diversity in such non-diverse ways. We look to stats and quotas to drive diversity forwards across restricted parameters such as gender and race rather than focusing on the authentic and humanistic solution – inclusion. The purpose of advertising and marketing communications is to help brands play a meaningful role in people’s lives, and the way to do that is to connect with the consumer, to walk in their shoes.

Mark Lund CEO, McCann Worldgroup UK

Laura Simpson SVP Global Director, McCann Truth Central

Karen Buchanan CEO, McCann Manchester

Nicola Grant Vice President, Integrated Marketing & Communications, UK, Ireland, Nordics & Baltic, Mastercard

Georgia Parker Junior Creative, McCann Central

Mark Lund

Laura Simpson

11:45 ^AM

Future of Media The Sonic Truth: Brand Building in the Audio Renaissance

Story Crafters Stage 3

Back in the day, building a holistic brand was a lot easier. For the audio side in particular, perhaps you had a sonic tag, a jingle and/or signature voice for TV and radio ads. It goes without saying that, now, there are infinitely more opportunities to bring much more comprehensiveness to a ‘whole’ brand. How do you capitalize on them without getting tangled in complexity?

Scott Simonelli Founder and CEO, Veritonic

Simon Valcarcel Head of Creative and Media, O2

David Horowitz Executive Creative Director, Mekanism

John-Paul Hughes Group Creative Director, Communicorp UK

Scott Simonelli

Simon Valcarcel

11:45 ^AM

Marketing Academy Boot Camp: The CMO Panel

Impact Makers Stage 1

Julian Diment Chief Growth Officer, Mr & Mrs SMith

Ottokar Rosenberger Chief Operating Officer, Iglu

Kerry Taylor Chief Marketing Officer, Viacom UK

Julian Diment

Ottokar Rosenberger

12:00 ^PM

The Future Of Advertising Regulation In The UK

Workshop Stage 7

Guy Parker, CEO at the Advertising Standards Authority (ASA) takes a closer look at the direction of advertising in the UK; how methods are evolving, and how the UK’s advertising regulator has itself made changes to keep pace with this change. Guy will explain the ASA’s key priorities, the growing importance of online ad regulation and a look at what is in the pipeline for the UK’s regulator in the not so distant future – could AI really help to keep more ads responsible?

Guy Parker CEO, Advertising Standards Authority (ASA)

Guy Parker

12:00 ^PM

Verizon Media Culture + Commerce Lunch

Fortnum & Mason Piccadilly

Join Verizon Media and IAB UK for a special lunch at Fortnum and Mason, exploring what the focus on diversity in our industry means for brands creating premium content. Be the first to experience ‘Global Change Agents with Lianna Brinded,’ a new show from Yahoo Finance focused on sharing the journeys of some of the most influential women in business, tech and academia.

Open to Platinum Delegates & By Invitation

Lianna Brinded Head of Yahoo Finance UK, Verizon Media

Lianna Brinded

12:30 ^PM

Creativity & Design Are Women's Voices Being Heard? The Case for Supporting Fiction by Women

Ad Shapers Stage 4

The Women’s Prize for Fiction was set up in 1996 to celebrate excellence, originality and accessibility in writing by women across the world. Join decision makers from the publishing world as well as the Prize's sponsor partners Diageo, Fremantle and NatWest to discuss the power and importance of celebrating women's voices through sponsorship.

Anne Nosko Marketing Director, Baileys, Diageo

Joanna Prior Managing Director. Penguin General Books, Penguin Random House

Laura Barlow Head of Large Corporate and Institutional Banking, NatWest

Samantha Glynne VP Branded Entertainment , Fremantle

Anne Nosko

Joanna Prior

12:35 ^PM

Future of Media Why Are Podcasts So Hot Right Now?

Story Crafters Stage 3

Acast - the largest podcast platform in the world - will bring together top podcasters Lydia Bright and Jamie Laing as well as Jorma Kremser of BOSE for a look at just why the medium is exploding in popularity. Hear from Lydia and Jamie on what it takes to create a hit podcast. Jorma will explain how BOSE has made podcasts a focal part of its marketing strategy whilst Sophie Herdman - UK content director for Acast - will share just why audio has become the centre of the universe for so many creators and brands such as these.

Joe Copeman UK Country Manager, Acast

Jorma Kremser Global Media Manager, BOSE

Lydia Bright Podcaster, The Brights

Sophie Herdman UK Content Director, Acast

Jamie Laing Podcaster, Private Parts

Joe Copeman

Jorma Kremser

12:45 ^PM

Marketing Academy Boot Camp: Mark Ritson

Impact Makers Stage 1

Mark Ritson Marketing professor and columnist

Mark Ritson

1:15 ^PM

The Making of Ideas

Workshop Stage 7

Where will the ideas and the ideamakers of the future come from? We believe that ideas can come from anyone, any age, any background and any place. But what careers tips do we have to share? And what are we doing to make the industry accessible to young people across the country? adam&eveDDB and the Ideas Foundation have created a series of careers videos for young people and educator resources. Come and see the video we have created and meet the people who are sharing their stories and careers insights with future creatives. Discuss practical ways we can work together to inspire a more diverse generation of creatives.

Chris Harris Commercial Director, ZenAuto

Heather MacRae Managing Director, Ideas Foundation

Naomi Desalegene Designer, Dare

Rob Jones Account Manager, adam&eveDBB

Roopi Harrison University Lecturer, University of West London

Sali Horsey Creative, adam&eveDBB

Zoe Nash Creative, adam&eveDBB

Chris Harris

Heather MacRae

1:30 ^PM

Creativity & Design NABS: Performing Under Pressure

Ad Shapers Stage 4

When a second might as well be a mile, when the eyes of the world are watching you with anticipation, how can you use your mental attitude to perform under pressure?

Nigel Redman : Head of Performance Team Development, British Swimming

Nigel Redman

1:30 ^PM

MarTech LBB x Dept: How to become the fastest growing agency in the world

Tech Stars Stage 2

From the merging of creativity, technology and data, to working across borders in multi-disciplined teams, Dimi will share the secrets of the international success of Dept and how to deliver global results with the speed, agility and feel of a local, flexible agency. Hear how an agency can grow from 100 people in 1 market, to 1200 people in 11 markets in just three years. In this engaging interview, Laura Swinton, Editor in Chief at Little Black Book, will ask CEO Dimi Albers how Dept is reinventing the agency model.

Dimi Albers CEO, Dept

Laura Swinton Editor in Chief and MD, Little Black Book

Dimi Albers

Laura Swinton

1:45 ^PM

Marketing Academy Boot Camp: Scholar Alumni Panel

Impact Makers Stage 1

James Whatley Strategy Partner, Digitas UK

Mollie Pearse Head of Financial Services Marketing, EMEA, Facebook

Nic Yeeles Co-Founder & CEO, Peg

James Whatley

Mollie Pearse

1:50 ^PM

Future of Media Rumble In The Media Jungle

Story Crafters Stage 3

Digital media has been having a tough time of late. The layoffs at Buzzfeed and Vice are symptomatic of the difficulties these organisations are having in developing reliable revenue streams to spur growth. But it’s not all bad. Hear from some of the leaders in this field on how they are navigating the choppy waters of monetising social media content.

Jamie Bolding Founder & CEO, Jungle Creations

Jacqui Kavanagh VP of Commercial Brand Partnerships Europe, Refinery29

Steven Bartlett CEO, Social Chain Group

David Amodio Digital & Creative Leader, Channel 4

Jamie Bolding

Jacqui Kavanagh

2:05 ^PM

Beyond Byron, Binet And Bytes

Workshop Stage 7

If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity. Far from it - this session explores some underexposed but essential aspects of media planning and strategy that are crucial considerations in 2019.

Geoff de Burca Managing Partner - Head of Strategy, MediaCom

Lindsey Jordan Head of Media Creativity, MediaCom

Steve Gladdis Joint Chief Strategy Officer, MediaCom UK Limited

Rosie Hanley Head of Brand Marketing , eBay

Geoff de Burca

Lindsey Jordan

2:30 ^PM

Creativity & Design The Power of Difference to Make a Difference

Ad Shapers Stage 4

BBH makes the case for difference commercially, outlining how to get there through people, insight and execution.

Tom Roach Head of Effectiveness, BBH London

Lucian Trestler Strategy Director & Editor, BBH London

Imali Hettiarachchi Strategy Director, BBH London

Tom Roach

Lucian Trestler

2:30 ^PM

MarTech Crush Video Campaigns: Facebook & Instagram

Tech Stars Stage 2

Facebook’s Julien Decot and VidMob's Alex Collmer will share the 2019 playbook for creating for growth. You'll learn how to optimize ad design, use creative to find your best customers and apply data to the creative process.

Alex Collmer Founder and CEO, VidMob

Julien Decot Director of Marketing Partnerships, EMEA, Facebook

Alex Collmer

Julien Decot

2:40 ^PM

Future of Media Confessions, Classical Music & Commercial Radio

Story Crafters Stage 3

One of the nation’s most popular radio broadcasters, Simon Mayo, in conversation with Bauer Media’s Music and Content Director Ric Blaxill about new station Scala radio, his move into commercial radio, why radio is the master of reinvention and the classical tune he is most likely to sing in the shower!

Ric Blaxhill Programme Director, Bauer Media

Simon Mayo Author and Radio Personality, Scala Radio

Ric Blaxhill

Simon Mayo

2:45 ^PM

Marketing Academy Boot Camp: Oh! The Places You'll Go

Impact Makers Stage 1

Mark Evans Marketing Director, Direct Line Group

Mark Evans

2:55 ^PM

Alexa or Alex? Our subconscious response to the gender of voice assistants

Workshop Stage 7

An interactive session exploring how the gender of a voice assistant can shape our subconscious responses, based on recent neuroscience research carried out in partnership between Mindshare & Neuro Insight.

Jeremy Pounder (Mindshare) and Heather Andrew (Neuro-Insight) will lead a discussion involving a group quiz, live brain measurements and prizes for the winning team!

Jeremy Pounder Futures Director, Mindshare

Heather Andrew CEO , Neuro-Insight UK

Jeremy Pounder

Heather Andrew

3:30 ^PM

MarTech Tough Truths for MarTech Vendors

Tech Stars Stage 2

Nearly a third of CMO budgets are allocated to marketing technology (Gartner). But what do top marketers really want from the tech they are pitched and how should they be approached? Propeller Group presents a panel of marketers at household name brands to explain how they make decisions on marketing and ad tech investments and to give advice on selling the benefits of tech. Featuring:

Santander CMO Keith Moore
Samsung online director Nick White
GoDaddy former CMO Kate Cox

Branwell Johnson Director of Content, Propeller Group

Keith Moor Chief Marketing Officer, Santander

Nick White Online Director, Samsung Business UK

Kate Cox Former CMO EMEA, GoDaddy

Branwell Johnson

Keith Moor

3:30 ^PM

Future of Media The Future of Publishing

Story Crafters Stage 3

Having weathered the digital revolution and its many challenges, modern publishers are prioritising innovation and forward-thinking as they blaze a trail into the next era of content creation, monetisation, and delivery.

Hamish Nicklin CRO, Guardian News & Media

Katie Vanneck-Smith Co-Founder, Tortoise

Pete Wootton Chief Digital Officer , Dennis

Richard Reeves Managing Director, AOP

Hamish Nicklin

Katie Vanneck-Smith

3:30 ^PM

Creativity & Design Celebrating Risk: Empire and Picturehouse in Conversation

Ad Shapers Stage 4

As Empire and Picturehouse celebrate their joint 30th Birthday, Terri White (Editor in Chief, Empire) and Clare Binns (Joint Managing Director, Picturehouse Cinemas) will be joined by Oscar winning producer Mia Bays and BAFTA winning producer Stephen Woolley to discuss the importance of breaking rules in the industry.

Terri White Editor-In-Chief, Empire, Bauer Media

Clare Binns Joint Managing Director, Picturehouse Cinemas

Mia Bays Producer, Sundance: London

Francine Stock Presenter, The Film Programme

Stephen Woolley Producer, Number 9 Films

Terri White

Clare Binns

3:30 ^PM

Marketing Academy Boot Camp: Connected Creativity

Impact Makers Stage 1

Creating remarkable customer experiences for an interconnected workforce.

Mark Sherwin Managing Director , Accenture Interactive

Mark Sherwin

3:45 ^PM

More Than Meets the Eye: Demanding More of Digital Ad Measurements

Workshop Stage 7

We spend more time online engaging with brands than ever before. But do we really know how effective digital media is as a marketing platform?

Join our panel of media experts who will debate how effective we really are at measuring digital advertising. Is viewability as fundamentally flawed as the CTR? Does responsibility for ad effectiveness lie with publisher, agency, technology or brand? Isn’t there a better solution?

Steve Machin Group Advertising Director, Dennis Automotive

Patrick Fuller Consultant, Sophus3

Martin Salo Founder, Real Eyes

Seun Odeneye Digital Integrations & Ops Director,, Mindshare UK

Steve Machin

Patrick Fuller

4:00 ^PM

Twitch VIP Happy Hour

VIP & Speaker Lounge

Join Twitch in the VIP & Speakers Lounge for a closing happy hour reception to celebrate the week.

Platinum + Super Delegates, Speakers & Invitation Only

4:15 ^PM

Marketing Academy Boot Camp: Break-Point

Impact Makers Stage 1

Ollie Ollerton Channel 4's SAS: Who Dares Wins star And Founder & Managing Director of Break-Point, Break-Point

Ollie Ollerton

4:20 ^PM

Future of Media Power of Local

Story Crafters Stage 3

For decades London has been the centre of the UK advertising universe. But are things changing? Has London lost its ability to talk effectively to the rest of the country? Then again, could it ever? With more adlanders now working outside of London than inside, is there power in local? And what does the future of nation-wide advertising look like?

Alex Ayin Commercial Director, Media Chain

Nicky Unsworth CEO, BJL Group

Rebecca Stewart Senior Reporter, The Drum

Simon Crunden Managing Director, Republic of Media

Alex Ayin

Nicky Unsworth

4:30 ^PM

MarTech The Future of Intelligent Search

Tech Stars Stage 2

Image and voice search are becoming more and more integrated into our daily lives. From traditional to voice to visual search technologies, it is clear that search behaviour are expanding and evolving. This panel will discuss the current capabilities of search and the best methods to understand and measure your customer search behaviour.

Blake Spooner Search Director, Mindshare

Dominic Joseph CEO & Co-Founder, Captify

Seb Joseph Brands Editor, UK, Digiday

Steve Sirich General Manager, Global Search Ads, Microsoft

Blake Spooner

Dominic Joseph

4:30 ^PM

Creativity & Design The Creative Carousel

Ad Shapers Stage 4

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

Angus Mackinnon Group Creative Director, Poke

Benedict Buckland Creative Services Director, Raconteur

Dedé Laurentino CCO, Ogilvy

Harsh Kapadia Executive Creative Director, VMLY&R

Kate Murphy Creative Director, Lucky Generals

Angus Mackinnon

Benedict Buckland

4:35 ^PM

From Macro To Nano Influencers: Leveraging Influence At Scale

Workshop Stage 7

We are in a new era of influencer marketing trending away from focusing on fewer, bigger influencer relationships to broad campaigns with influencers from diverse ranges of followings. As engagement rather than just reach becomes a key metric for measuring the success of these campaigns, the high engagement rates of micro (and nano) influencers is appealing.

This panel will discuss how their approach to influencer campaigns has evolved and how they are managing influence at scale to great effect.

Dominic Haley Partnerships Director, AList Daily

Jon Vlassopulos CEO and Founder, Tribalist

Leila Fataar Founder, Platform 13

Ian Samuel CCO, Buzzoole

Dominic Haley

Jon Vlassopulos

5:15 ^PM

Marketing Academy Boot Camp: Closing Remarks by Sherilyn Shackell

Impact Makers Stage 1

5:30 ^PM

AWEurope Mixing Hour

Picturehouse Central

Come, network and meet your fellow Delegates from all over the world at this special cocktail reception. Additionally, experience the latest in technology in our TechX showcase.

Open to all Delegates

7:00 ^PM

Founders Club Dinner

South African High Commission London

Join us as we wrap up Advertising Week Europe’s 7th Anniversary with very special dinner featuring NewsNow’s Founder, Struan Bartlett, in conversation with CNN’s Hadas Gold.

By Invitation Only

Hadas Gold Reporter, European Politics, Media and Business, CNN

Struan Bartlett Founder & CEO, NewsNow.co.uk

Hadas Gold

Struan Bartlett

8:30 ^PM

Wrap Party Featuring Craig David

Scala

The closing night bash of the Week featuring a special live performance by Craig David!

Open to Platinum + Super Delegates & By Invitation

Craig David Musical Artist

Craig David

10:30 ^PM

ESI Media After Party Featuring Natalie Williams' Soul Family

Ronnie Scott's Jazz Club

Savor the very last moments of Advertising Week Europe 2019 at the ESI Media After Party at Ronnie Scott's, featuring a live musical performance by Natalie Williams' Soul Family!

Open to Platinum Delegates and by Invitation Only.

Impact Makers

Tech Stars

Story Crafters

Ad Shapers

By The Numbers

Workshop Stage

Fortnum & Mason

Picturehouse

Ronnie Scott's

Scala

South Africa House

Live Stage

The AllBright

AdTech

Presented byAdobe Advertising Cloud

Artificial Intelligence

Brand Innovation

Presented byOpenX

Collaboration Models

Content

Creativity & Design

Future of Media

Future of Retail

Influencer

Presented byThe Fifth

Leadership

MarTech

Media, Sports & Entertainment

People-Based Marketing

Search Events