In this session...
We spend more time online engaging with brands than ever before. But do we really know how effective digital media is as a marketing platform?
Join our panel of media experts who will debate how effective we really are at measuring digital advertising. Is viewability as fundamentally flawed as the CTR? Does responsibility for ad effectiveness lie with publisher, agency, technology or brand? Isn’t there a better solution?
What You'll Learn from This Session...
- A fresh take on the potential of digital ad metrics
- Challenge the fundamentals of viewability
- Learn about the future of attribution and engagement metrics
- Hear examples of campaigns that have stretched the boundaries of measuring success
- Challenge the role that each of us plays in digital ad effectiveness
