In this session...
We are in a new era of influencer marketing trending away from focusing on fewer, bigger influencer relationships to broad campaigns with influencers from diverse ranges of followings. As engagement rather than just reach becomes a key metric for measuring the success of these campaigns, the high engagement rates of micro (and nano) influencers is appealing.
This panel will discuss how their approach to influencer campaigns has evolved and how they are managing influence at scale to great effect.
What You'll Learn from This Session...
- Knowledge about the various levels of influence.
- What the strengths are of different levels of influencers.
- How to scale influencer relationships.
- How to get the most out of influencer marketing in 2019.
