In this session...
Guy Parker, CEO at the Advertising Standards Authority (ASA) takes a closer look at the direction of advertising in the UK; how methods are evolving, and how the UK’s advertising regulator has itself made changes to keep pace with this change. Guy will explain the ASA’s key priorities, the growing importance of online ad regulation and a look at what is in the pipeline for the UK’s regulator in the not so distant future – could AI really help to keep more ads responsible?
What You'll Learn from This Session...
- What online activities count as ‘advertising’ and are therefore subject to the UK advertising rules
- Top tips for how brands can keep their social media advertising compliant
- Where and how businesses can get advice and guidance from the people who write the rules
