In this session...
Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers.
Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.
Joint research will reveal the need for the advertising industry to lead the way in developing new ethical standards to govern the use of AI.
What You'll Learn from This Session...
- How to practically, ethically, and successfully integrate AI into marketing initiatives from brief to launch and beyond
- A sound understanding of how to focus the use of AI in ways that deliver value
- How to maintain consumer trust
- Learn about new kinds of tools that are making it possible for planners, data scientists and creatives to deliver experiences never previously possible.