In this session...
Sir John Hegarty with Whalar's Chief Growth Officer Mike Hondorp
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Join Sir John Hegarty and Whalar's Chief Growth Officer Mike Hondorp for a discussion on the creative disruption being driven by collaborations between brands and creators with influence. The shift in consumer behavior towards mobile has unlocked creativity on a global scale, and broader distribution of content has disrupted the traditional ways to be heard. We discuss creativity in influencer marketing and what the inclusion of new and numerous creative voices means for brands and advertising now and in the future.
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What You'll Learn from This Session...
- How to tell locally relevant stories at a global scale
- Taking advantage of mobile and visual trends
- Technology to scale collaboration
