In this session...
Customer expectations are getting higher, the need for personalisation combined with digital transformation across the industry is presenting new challenges for both brands and agencies. In this panel, we will ask the question: "How will the new challenges facing brands and agencies evolve, define and transform the Agency Brand relationship?". Adobe brings together an expert panel from both Agency and Brand side to discuss.
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Brands need to engage their customers with great digital experiences in service, in-store and across hundreds of customer touchpoints. Agencies need to help clients successfully implement this kind of experience, having an in-depth understanding of their clients’ customers and business processes. Both brands and agencies need to drive this new level of experience forward with unprecedented creative efficiency.
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What You'll Learn from This Session...
- How have the fundamentals of the Agency and brand relationship evolved?
- What role does technology play in strengthening the Agency and Brand relationship?
- What does success look like?
