In this session...
Data-driven brands are taking over. The Internet of Things connects them to customers like never before – and gives our industry a whole new challenge. How do we harness data to design memorable brand experiences and create a whole new ongoing relationship with users? This talk will dig deeper into design powered by data, with case studies from across the global R/GA network and industry at large.
What You'll Learn from This Session...
- Showcasing how data & AI are impacting consumer behaviours and expectations
- Best in class examples on how brands are using AI to deliver immersive experiences
- How to integrate AI into our creative process
