In this session...
Discover How Consented Data Can Fuel Your Marketing Strategy and Drive Tangible Benefits to Your Business.
Since enforcement on 25th May 2018, the EU’s General Data Protection Regulation (GDPR) has been at the forefront of marketers’ minds. With 92% of online customers citing data security and privacy as a concern, and the fines for non-compliance reaching up to €20million, obtaining explicit user consent on first-party data is not only a legal obligation but an essential part of a marketers’ strategy to create ad experiences that benefit their customers. But what if consent went beyond just an obligation and could provide insights to enrich brands wider campaign strategies? In this talk from Ogury's Head of UK Sales, Matt Taylor, discover how quality first-party data and obtaining user consent from the outset can shape and create a successful mobile campaign strategy. Learn how understanding the complete mobile user journey of its ideal users led to a leading FMCG brand redefining its strategy to deliver engaging recommendations, that reached its most relevant users at scale.
What You'll Learn from This Session...
- The everyday issues marketers face in a GDPR world and the importance and value of consent in a marketing strategy
- How consent has the ability to go beyond strict obligation, to provide insights that enrich wider campaign strategies and drive results
- A case study: How understanding the complete mobile user journey allowed a leading FMCG brand to redefine their strategy, to reach its most relevant users at scale