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In this session...

The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.


Andreas Soupilotis Founder & CEO Hivestack
Andy Bell Director Global Data Product Management Pitney Bowes
Barry Frey CEO DPAA -- Digital Out of Home Everything
Brian Lavery Managing Director, Europe Accuweather
Stephanie Gutnik Vice President, Business Development Broadsign

Event Details

Event Type Seminar