In this session...
The way we watch T.V. has changed. Cord-cutting streaming solutions are transforming the industry, media consumption is changing and solutions are required to adapt and evolve like never before. Additionally, traditional broadcasters are evolving and offering viewers standalone streaming apps for on-demand viewing on a variety of platforms. Programmatic ad buying is at the heart of the shift in digital advertising.
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In this panel, experts from Acxiom, SpotX, Honda and Samba TV will discuss the future of advanced TV, highlighting how data and adtech powered by Acxiom makes smarter programmatic advertising and cross-channel targeting possible across advanced and connected TV channels. This panel will bring in diverse points of view and discuss how advanced TV is evolving and bridging the gap in linear television, expanding globally across several markets and reaching viewers across touchpoints.
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What You'll Learn from This Session...
- Coming Soon.
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