In this session...
Innovation in the Digital Out-of-Home space is simply staggering. From better content, to anonymous video analytics, attribution, measurement, use of location data, programmatic and more...out-of-home is the new digital medium. We'll take a look at innovation through the lens of key players representing all parts of the Digital Out-of-Home advertising ecosystem.The session will be moderated by DPAA -- the global trade group representing digital out-of-home everything!
What You'll Learn from This Session...
- How brands can leverage DOOH innovation for their advertising campaigns
- How innovation is changing out of home
- Howe innovation is leading to a more accountable OOH market
