In this session...
This year’s 2019 Native Ad Forum hosted by Sharethrough will explore the changing landscape of digital through the lens of Native Advertising.
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9:05-9:20
WELCOME KEYNOTE
Ally Stuart, MD EMEA, Sharethrough
9:25-10:05
PANEL: Native Advertising in 2019
Ben Putley, Strategic Partner Dir., Sharethrough
Caroline Mastromauro, Digital Investment Dir., Zenith
Seun Odeneye, Digital Integrations & Ops Dir., Mindshare
Joel Livesey, Dir. of Inventory Partnerships, The Trade Desk
Tom McKay, Branded Content Delivery Lead, News UK
10:10-10:30
KEYNOTE: Bringing The Best of Native To Standard Formats
Curt Larson, CPO, Sharethrough
10:35-11:15
PANEL: Enhanced Ads: The Market Opportunity
Leanne Brett, Snr Sales Manager, Sharethrough
Kayla Moriarty, Dir. of Digital Marketing, Comedy Central
Cassie Schultz, Sr. Media Strategist, Blue Moon Digital, Inc.
Neil Bruce, Head of Digital Innovation, Mindshare
11:20-12:00
PANEL: The Future of Open Web Advertising
Ally Stuart
Jon Mew, CEO, IAB
Paula Bacariza, Dir. Business Development, N. Europe, AppNexus
Andrew Hayward, Head of Programmatic Solutiions, Guardian News
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What You'll Learn from This Session...
- The state of Native Advertising in 2019: what's new, what are people doing well and what challenges still exist
- How the creative supply chain is reacting to new formats
- What's next for native advertising and the digital supply chain
- How to create a sustainable future for advertising on the open web
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