In this session...
Natasha Murray, director of client partnerships at The Guardian, will be joined by representatives across the media industry to debate what advertisers want from media partners today, how media owners can add real value to advertisers' marketing plans and what a modern, mutually beneficial collaboration looks like.
What You'll Learn from This Session...
- A clear articulation of what advertisers want from media partners today
- An understanding of how media owners can add real value to advertisers' marketing plans
- A framework of what a modern, mutually beneficial collaboration looks like
