In this session...
Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?
Open to Super + Platinum Delegates & By Invitation
What You'll Learn from This Session...
- What is the breadth and depth of the gaming audience, and what does this mean for brands?
- How has advertising in the gaming landscape changed, and what is driving these changes?
- What do publishers need to do for brands to succeed with game ads?