In this session...
The video advertising industry is in its early stages of maturity. In order for media companies to truly capitalise on their content, the infrastructure and strategy around programmatic advertising need to modernize and adapt to support video's unique needs. Join a panel of voices from leading marketing, media, and technology companies to discuss both the opportunity and hurdles that face this burgeoning segment.
What You'll Learn from This Session...
- Understanding how to balance on-site video with distributed.
- Gaining greater clarity on measuring both on-site and off-site with video.
- Greater clarity on how video technology can help both marketers and publishers during these turbulent times in media.
