In this session...
Taking a business global requires a deep understanding of target markets, the current state of the market and its trends, as well as, its competitors and its disrupters. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last four years and we will continue to build on it with agency leaders from around the globe.
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What You'll Learn from This Session...
- Different growth strategies including acquisition, organic growth, joint venture or a combination, and how the strategies vary for creative, media, digital and brand activation agencies
- Agency leaders’ response to new competitive and marketplace realities
- The impact of changes in governments and political developments, including Brexit
- Differences in regulatory environments and the importance of the best financial, business and legal practices
- The state of the markets in the UK/Europe, United States and other regions, and different advertising trends and cultural forces in each market
- How globalization has impacted – and helps drive – business and advertising activity
