In-app holds huge potential for companies to evolve and reach new, engaged audiences - but are all the possibilities yet to be fully realised? How can companies safely navigate this rapidly growing industry? This session takes a forward thinking approach on how to equip advertisers for the key developments on the horizon: expansion, brand safety and in-app potential. View More

Gaming has surpassed film, TV and music revenue, with mobile holding the largest audience over console and PC. But with advertising spend slow on the uptake with a focus on more traditional digital avenues, is the potential of in-app gaming yet to be realised?

This session addresses the key issues facing companies when considering in-app advertising- how do companies ensure their brand is safe? What is the best way to harness in-app during its expansion and growth phase? What are the possibilities beyond the usual advertising tracks in-app can offer that reach an engaged, wide audience? John-Paul Burke explores the future of in-app capabilities and the implications for companies to revolutionise their advertising approach.

There is no shortage of discussion around brand safety; the session will focus on how gaming apps are ensuring they provide a safer environment that invites closer relationships with companies looking to unlock the unique and vast potential in-app has to offer. View Less