In this session...
The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.
This session will feature senior leaders from every part of the ecosystem discussing the opportunity that exists with OTT and how the technology stands to enhance both publishers and marketers interaction with consumers.
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Now everyone in the industry must reconsider how to best capture consumer attention. Brands must think differently about how they plan to spend their ad dollars. Broadcast companies must find new ways to showcase their content and sustain a broad viewer base. Publishers must embrace innovative ways to adapt and expand their audiences. And, lastly, technology companies must help create the infrastructure to make it all possible.
The industry experts will discuss how content owners and brands are preparing for a world focused much less on the broad based buys of linear TV days past and much more on the individual consumer connections now possible with connected TV.
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What You'll Learn from This Session...
- Understand the changing viewing behaviors of consumers and why marketers should take notice
- Learn about the promising opportunities that exist with digital advertising in OTT
- Hear about current hesitations or challenges limiting investment in OTT advertising and how to overcome them in 2019
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