In this session...
After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.
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As programmatic continues to evolve, there are still lots of questions to answer: what does the future hold, where is the growth coming from, and what needs to happen to help that growth continue? How can we maximise on the incremental to get the best out of the current inventory, audience and revenue streams whilst developing the formats of the future? What will hold us back and what will push us forward? Different voices in the industry will take a deep dive into the programmatic market for 2019.
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What You'll Learn from This Session...
- Publisher Monetisation: Where is the growth coming from?
- How does the post Header Bidding World look like
- Format innovation in today’s marketplace - where are we?
