In this session...
It’s a tough world out there for FMCG brands. Sarah Dossett, Marketing Director at Danone UK, Ireland, Belgium, Netherlands, and Amanda Farmer, Managing Director at VMLY&R will discuss the important societal and technology shifts behind the rise and fall of FMCG brands.
What You'll Learn from This Session...
- How to successfully tap in changing consumer values and habits?
- What does Marketing Transformation mean for your team?
- How can agencies and partners best support brands in this transformational challenge?
