In this session...
Join Naz Aletaha - Head of Esports Global Business Development at Riot Games - as she shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz will speak about the growing esports industry and what it takes to create successful brand partnerships.
What You'll Learn from This Session...
- Building esports partnerships
- Quality brand partnerships
- Understanding the esports audience
