In this session...
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester.
Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
What You'll Learn from This Session...
- Why Adtech and Martech convergence matters
- How convergence will affect the entire eco-system
- Mastering the customer journey with data to deliver remarkable personalisation.