Events: New York 2023 | Calendar / Advertising Week

12:00 ^PM

From Buzzword to Bottom Line: Marketer’s Master Class for All Things About AI and ML

Serra by Birreria

Prepare for the Advertising Week AI/ML buzz by starting your week with Moloco, the leader in machine-learning-powered performance advertising. In a world abuzz with AI and Machine Learning (ML), the real question is how to harness its power to propel brand growth and tangible results. Explore the potential of AI and ML in navigating changing consumer behaviors and achieving measurable outcomes with us! With our expert panel of industry-leading marketers and ML experts, we’ll unravel real-world applications and the competitive edge these technologies can offer.

Molly Passanisi VP, Americas Sales, Moloco

Tal Shaked Chief ML Officer , Moloco

Sarah Crennan Vice President, Head of Content, DTC, National Basketball Association (NBA)

Thomas Garvey Generative AI and Advanced Measurement Lead, Google Media Lab, Google

Molly Passanisi

Tal Shaked

12:30 ^PM

Brave Brands: Honoring Bold Brands with their Agencies — Invite Only

SECOND at Eventi Hotel

The AD Club of NY and The International ANDY Awards kick off Advertising Week with an annual event that honors the year's bravest brand and agency collaborations. This honor, selected by The ANDY Awards Jury, is given to brands that embrace bold approaches.

The 2023 Brave Brands ceremony is sponsored by Experian, META, KERV, Cheryl Overton Communications, Outbrain, Simulmedia, Cadent, Kargo and Infillion, Operative and is in partnership with Advertising Week and The DRUM.

Tiffany Rolfe Global Chair & CCO, RGA

Shayne Millington Co-Chief Creative Officer, McCann North America

Chris Beresford-Hill President and CCO, Ogilvy North America

Gavin Chimes Executive Creative Director, Howatson+Company

Ali Rez Chief Creative Officer, Impact BBDO

Gina Grillo Founding Partner Creative Spirit, Pres & CEO, The Advertising Club of New York

Tiffany Rolfe

Shayne Millington

5:30 ^PM

Amazon BBA Connect and Cultivate Reception

The Equality Lounge

Coming Soon.

7:00 ^PM

Future is Female Awards, Presented by Warner Bros. Discovery

The Cutting Room

The invite-only Future is Female Awards, presented by Warner Bros Discovery, will honor women from across the industry who are defining the future every day. At this exclusive evening event, the shortlist, judges and guests will enjoy entertainment and celebrate the winners.

Featuring special music performance from Rozzi

Bukky Ojeifo Global Marketing & Cultural Brand Strategist, Freelance

Dana DiGregorio Global Managing Director, MESH Experience

Louise DiIulio Executive Director, Global Partnerships and AWNewYork, Advertising Week

Rozzi Artist

Ruth Mortimer Global President, Advertising Week

Laura Galietta EVP, Integrated Ad Sales Marketing, Warner Bros. Discovery

Bukky Ojeifo

Dana DiGregorio

9:00 ^AM

Equality Lounge

The Equality Lounge

Programming and experiential activations! See the agenda here.

9:15 ^AM

Welcome to Advertising Week with Amazon Ads

The Amazon Ads Studio

Jonathan Cloonan, US Agency Group Head at Amazon Ads, joins Advertising Week New York live from the Amazon Ads Studio to kick off Day 1 of the conference. He’ll offer a look ahead at the week’s programming and provide his take on how brands and agencies are exploring innovation to reach new customers where they are.

Dhomonique Murphy Founder & President, The Right Method

Jonathan Cloonan Agency Group Head, US, Amazon

Dhomonique Murphy

Jonathan Cloonan

9:30 ^AM

Advances in AdTech From Buying to Building: Scaling AdTech

The Tech Lab

Chasing the next buzzword and AdTech point solution is not what scales an agency’s business or retains clients.

As tech and media continue to intertwine, the future of agencies is tied closely to the strategic decisions they make for their business, their team, and their clients’ campaigns. Off-the-shelf AdTech solutions often don't meet clients' complex and emerging needs. What happens when an agency shifts from a buying mindset to a building mindset for its AdTech stack?

Kelly Wittmann VP, Agency Development , Basis Technologies

Scott Ensign Chief Strategy Officer, Butler/Till

Kelly Wittmann

Scott Ensign

9:30 ^AM

Brands & Marketers Brand Mascots Get Social

The Creative Showcase

Brand mascots — we know ‘em, we love ‘em and they’re taking over our FYPs. It’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices for bringing your brand’s mascot to life on social media.

Gabe Gordon Co-founder and CEO, Reach Agency

Bryan Waddell Brand Marketing Manager, Nestle

Ben Mattes Senior Vice President, Angry Birds Brand Strategy, Rovio

Kristen Thompson Senior Vice President & President, Frozen & Vegetables, B&G Foods

Gabe Gordon

Bryan Waddell

9:30 ^AM

Modern Marketing & Measurement Especially for Everyone: How a Top Financial Brand is Positioning for Growth

The Insights Arena

Your current customers love your brand — but how do you unlock new ones?

That’s the challenge facing so many marketers today. Mindshare NA CEO Nancy Hall sits down with Discover Financial Services CMO Jennifer Murillo to talk about how the brand is delivering on being especially for everyone through both its message and media.

Jennifer Murillo Senior Vice President and Chief Marketing Officer, Discover Financial Services

Nancy Hall CEO, North America, Mindshare

Jennifer Murillo

Nancy Hall

9:30 ^AM

Athletes and the Future of Content: What's Next?

The Great Minds Stage

A candid discussion with professional athletes and marketers about the new ways athletes and brands can leverage—and monetize — unprecedented global interest and engagement in sports.

Anthony Rodriguez Founder & CEO , Lineage

Bonin Bough Co-Founder & Chief Strategy Officer, Group Black

Iman Shumpert NBA Champion

Lexie Brown Point Guard, LA Sparks

Jemele Hill Journalist & Host

Charlie Webster Broadcaster & Host

Boogie Fland Five-Star Point Guard

Anthony Rodriguez

Bonin Bough

9:30 ^AM

Streaming to the Studio: Brand Mascots Get Social

The Amazon Ads Studio

Brand mascots — we know ‘em, we love ‘em, and they’re taking over our FYPs. It’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices on bringing your brand’s mascot to life on social media.

10:00 ^AM

Moving TV Forward Moving TV Forward: A View from the Top

The Screening Room

To kick off Advertising Week New York 2023, Ampersand CEO Nicolle Pangis will be joined by a panel of esteemed agency executives to give a macro picture of the TV ecosystem and how it is (or is not) evolving.

The panel will focus on the big pictures that shape our industry, allowing for more prescriptive discussions to follow the course of the Moving TV Forward track of programming.

Nicolle Pangis CEO, Ampersand

Sean Muzzy Global President, Kinesso

Mike Law CEO, Carat NA

Jay Askinasi CEO, PMX US

Nicolle Pangis

Sean Muzzy

10:00 ^AM

Shopping & Commerce Media How FinTech is Poised to Disrupt More Than Checkout

The Marketplace

The modern payments landscape is enabling financial empowerment for shoppers and brands, offering flexibility that next gen consumers have come to expect of their shopping experiences.

Join Marni Schapiro, Global Head of Advertising at Cash App and Afterpay and Clayton Nelson, VP of Strategic Partnerships and Affiliates at Expedia as they explore the expanding role of the checkout environment in the commerce media evolution.

Marni Schapiro Global Head of Advertising, Cash App and Afterpay

Clayton Nelson Vice President of Strategic Partnerships and Affiliates, Expedia

Marni Schapiro

Clayton Nelson

10:00 ^AM

Industry Disruptors Mekanism Presents: The Soul & Science Podcast LIVE with Jason Harris and WHOOP

The Boardroom

Jason Harris has spoken to 50+ marketing leaders on the Soul & Science Podcast about how they balance creativity and digital performance in their quest to build iconic brands. Join Jason and John Sullivan, CMO at WHOOP, for a peek behind the curtain at how John is building the fitness wearable into an iconic disruptor in the wellness space.

Join us LIVE @ Advertising Week New York to fast-forward your marketing mind.

Jason Harris Co-Founder, CEO, Mekanism

John Sullivan SVP of Marketing, WHOOP

Jason Harris

John Sullivan

10:00 ^AM

AWExplains: ESGs

The Amazon Ads Studio

Join our AWExplains as we explore ESG and everything you need to know.

Christena Pyle Chief Equity Officer, Dentsu

Christena Pyle

10:00 ^AM

AI & Web3 Hot Wheels, Barbie & More: Toys & Collectibles in Blockchain

Web3 Lounge

Toys are a pivotal part of childhood around the world. As children become collectors, big brands like Barbie and Hot Wheels are leveraging the blockchain to deliver virtual collectibles. Join a conversation with Mattel and the Wilson Center, a policy think tank chartered by Congress, as they discuss:

Jordan Walbesser Director of Legal & Business Affairs, Mattel

Alan Rechtschaffen Trustee & Chair, Digital Assets Forum, Wilson Center

Jordan Walbesser

Alan Rechtschaffen

10:00 ^AM

Ideas & Innovation SPO Excellence: Redefining Brand Dynamics with UM & Media Hub

The Innovation Factory

Innovating Brand Excellence: Dive into CVS and Outback's bold collaboration with Adlook, disrupting SPO norms. By using Scope3 annd Adelaide signals as inputs, they developed a game-changing playbook highlighting how to surpass brand benchmarks continuously and address open web challenges head-on.

Patrick Gut VP, US, Adlook

Melissa Scarlino VP, Research & Analytics, UM Worldwide

Chase Bailey Associate Director, Addressable Strategy, Kinesso

Patrick Gut

Melissa Scarlino

10:10 ^AM

Advances in AdTech Making AI Work for Your Ads

The Tech Lab

A critical, ongoing pain point for advertisers is the need to “wait and see” ad listing performance to determine the ROI of ad spend. Today, experts are looking towards AI to help close the gaps between tighter budgets, increased competition and rising pressure to convert sales. This session will cover how advertisers can work smarter (and faster) by leveraging first-party data and AI to predict their ad performance.

Alex Kazim VP, GM of Global Advertising, eBay

Paul Verna Head of Advertising and Media, Insider Intelligence / eMarketer

Alex Kazim

Paul Verna

10:10 ^AM

Modern Marketing & Measurement Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance

The Insights Arena

As an advertiser, you don't actually know what works and what doesn't until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix for better performance. To measure well, you have to keep up with an evolving landscape and look at this challenge from more than just one point of view.

In this session, learn how to adopt a 360-approach that is bespoke to your campaigns, avoids common pitfalls and delivers real, actionable insights that inform your marketing mix.

Katie Haniffy Head of Media Strategy & Investment, PepsiCo Beverages North America

Eva Press VP, Global Marketing Solutions, Meta

Amit Sharma Head of Digital Strategy, and Media, Church & Dwight

Kathleen Ollen Senior Manager, Deloitte Consulting LLP

Katie Haniffy

Eva Press

10:10 ^AM

Culture Forward: Decoding What Drives Gen Z

The Great Minds Stage

Culture never stands still. And young generations, namely Gen Z, are driving many of the changes we are seeing across culture. Their approach to the world and themselves is massively different from previous generations. In this session, gain insight into what influences Gen Z’s lifestyle and purchase decisions, and implications for how brands can best create experiences that authentically connect with Gen Z.  

Pamela Brown Head of Talent Partnerships and Influence Marketing, Target

Aoki Lee Simmons Model, Writer and Activist

Pamela Brown

Aoki Lee Simmons

10:10 ^AM

Streaming to the Studio: Culture Forward: Decoding What Drives Gen Z

The Amazon Ads Studio

Culture never stands still. And young generations, namely Gen Z, are driving many of the changes we are seeing across culture. Their approach to the world and themselves is massively different from previous generations. In this session, gain insight into what influences Gen Z’s lifestyle and purchase decisions, and implications for how brands can best create experiences that authentically connect with Gen Z.  

Aoki Lee Simmons Model, Writer and Activist

Pamela Brown Head of Talent Partnerships and Influence Marketing, Target

10:40 ^AM

Moving TV Forward CTV, Where Are We on the Programmatic Journey?

The Screening Room

In this CTV fireside conversation, Sean Galligan, Chief Revenue Officer at Publica by IAS, will be joined by Nyma Quidwai, VP, Client Services + Inventory Partnerships at Vizio, to talk about the growing AVOD and FAST streaming ecosystem and the role of programmatic technology in the future of TV advertising.

Sean Galligan Chief Revenue Officer , Publica by IAS

Nyma Quidwai VP of Client Services and Inventory Partnerships, VIZIO Ads

Sean Galligan

Nyma Quidwai

10:40 ^AM

Ideas & Innovation Enhancing Reality: The Future of Live Music is Augmented

The Innovation Factory

Embark on a mesmerizing journey through music culture, where AR takes center stage, transforming festivals and artist tours into immersive experiences.

Resh Sidhu Global Director Arcadia, Snap Inc.

Laila Mignoni Global Head of Brand Marketing and Communications, Bacardi

Resh Sidhu

Laila Mignoni

10:40 ^AM

Shopping & Commerce Media Creating Powerful Omnichannel Experiences Through Collaboration

The Marketplace

Today's consumers expect a seamless, enjoyable shopping experience from marketers and retailers. Collaboration will be the key to creating experiences that not only deliver on those expectations but also foster loyalty through unique integrations that bring convenience and joy. This session will cover how marketers can create engaging and cohesive experiences through partnerships to meet consumers however they choose to shop.

Sarah Travis SVP/President, Roundel

Mary Beth George Vice President, Store Experience Marketing, Target

Randy Limes Group Director, US Omnichannel Marketing, Mars Wrigley

Carrie Sweeney VP, Retail, Pinterest

Renee Doerre Sr Director, Strategy & Enablement, Roundel

Sarah Travis

Mary Beth George

10:40 ^AM

Streaming to the Studio: Enhancing Reality — The Future of Live Music is Augmented

The Amazon Ads Studio

Embark on a mesmerizing journey through music culture, where AR takes center stage, transforming festivals and artist tours into immersive experiences.

Laila Mignoni Global Head of Brand Marketing and Communications, Bacardi

Resh Sidhu Global Director Arcadia, Snap Inc.

10:40 ^AM

Industry Disruptors The New Community Playbook with Tarte's VP of Global Marketing, Donna Kirkland

The Boardroom

While many iconic brands are continuing to lean into strategic outreach and support from digital communities, tarte is turning that playbook on its head. Tarte is introducing a new community playbook, utilizing its strong connections with its dedicated digital community to give back. Taking their already formed emotional relationships with their digital community one step further, tarte is using that strong connection as a way to give back to various communities on and off social media.

Donna Kirkland VP of Global Marketing, Tarte Cosmetics

Donna Kirkland

10:50 ^AM

How AI Will Help Marketers Do the Best Work of Their Careers

The Great Minds Stage

Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and AI providers to maximize the impact and harness the opportunity of these new technologies.

Alvin Bowles VP, Global Business Group, Meta

Guest Speaker: Jay Pattisall VP, Principal Analyst, Forrester

Keith Soljacich EVP, Head of Innovation, Publicis Media

Janet Balis Partner, CMO Practice Leader, Ernst & Young LLP

Alvin Bowles

Guest Speaker: Jay Pattisall

10:50 ^AM

Advances in AdTech Embracing AI: How Early Adopters Stay Ahead

The Tech Lab

The AI buzz is everywhere. But what does it really mean, and how does Generative AI fit into the digital advertising puzzle? Hear insights from industry leaders and early adopters on how to elevate ad creative, increase campaign performance and deliver more personalized and engaging experiences.

Tony Gemma VP, Head of Global Ad Creative

Amy Lanzi CEO, Digitas NA

Hilary Batsel Senior Director for Global Media, Microsoft

Clive Henry Director Strategic Technology Partnerships, Adobe

Tony Gemma

Amy Lanzi

10:50 ^AM

Brands & Marketers Creative Effectiveness: Kellanova’s Recipe for ROI

The Creative Showcase

Did you know effective ads can generate more than 4x the profit*? Better, more informed, data-driven creative drives growth in a budget-constrained environment by increasing effectiveness and reaching new audiences. Kellanova has formulated the perfect recipe for driving ROI globally across multiple brands. Join a fireside chat conversation with Kellanova and VidMob to understand why creative effectiveness is important and the role creative data plays in driving key business metrics across different platforms.

Charisse Hughes SVP, Chief Growth Officer, Kellanova

Alex Collmer CEO, VidMob

Charisse Hughes

Alex Collmer

10:50 ^AM

Modern Marketing & Measurement How Data Collaboration Maximizes Marketing and Enterprise Innovation

The Insights Arena

Only when we collaborate with internal and external partners can we overcome data fragmentation, know customers better, launch strategic partnerships and power new business opportunities you simply can’t get any other way.

Join Jessica Shapiro, CMO, LiveRamp, and Evan Hovorka, VP, Product & Innovation, Albertsons Media Collective, for an inspiring fireside chat that explores specific ways data collaboration gives companies an advantage amid a complex and evolving industry.

Jessica Shapiro Chief Marketing Officer, LiveRamp

Evan Hovorka VP of Product & Innovation, Albertsons Media Collective

Jessica Shapiro

Evan Hovorka

11:00 ^AM

AI & Web3 How Web3 is Enhancing Digital Marketing

Web3 Lounge

Web3 serves as a transformative channel, allowing brands to interact with digital consumers, mitigating data depreciation issues from privacy regulations like GDPR and fostering enriched connections with consumers through an open standard network that is continuously being enhanced. Hear from AWS and their customer Blocksee explain how brands can participate in Web3 and the growing tools that help brands navigate this novel digital channel and optimize the value of Web3 data.

John Liu Head of Product, Web3 & Blockchain, AWS

Eric Forst Co-Founder & CEO, Blocksee

John Liu

Eric Forst

11:00 ^AM

Chief Magic Officer with Bonin Bough and Sehr Thadhani.

Culture Unleashed by Group Black

Join Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black and Sehr Thadhani, Chief Digital Officer, Nasdaq as they speak with Raja Rajamannar, CMO Mastercard on exploring industry trends, challenges, and innovations while uncovering the secrets to a CMOs' success.

Bonin Bough Co-Founder & Chief Strategy Officer, Group Black

Sehr Thadhani Chief Digital Officer, Nasdaq

Raja Rajamannar Chief Marketing & Communications Officer, Mastercard

Sehr Thadhani

11:10 ^AM

Out and About with Dhomonique Murphy

The Amazon Ads Studio

Our studio host Dhomonique Murphy is on the show floor talking to speakers and attendees about their time at the event so far

Dhomonique Murphy Founder & President, The Right Method

11:20 ^AM

Moving TV Forward For the Culture

The Screening Room

Join Vevo’s VP, Inclusive Sales Rob Velez and Dr. Marcus Collins, author of “For the Culture,” for a fireside chat discussing how to observe, understand, and harness the power of culture in order to influence and make a lasting impression on audiences.

Rob Velez VP, Inclusive Sales, Vevo

Dr. Marcus Collins Moderator, Author, For the Culture, Professor, University of Michigan

Rob Velez

Dr. Marcus Collins

11:20 ^AM

Ideas & Innovation Beyond the Aisle: The Rise of Retail Data

The Innovation Factory

GroupM recently forecasted that retail media ad revenue will grow globally by 9.9 percent to $125.7 billion in 2023. At that rate, retail media is expected to surpass linear and connected TV combined by 2028. Our panelists explore why "retail media" is more than just a buzzword, empowering retailers and brands to enhance their first-party data strategy, improve the customer journey, find the right consumers across platforms like CTV and display and close the loop on attribution.

Stephanie Paterik GM, Editorial and Editor-in-Chief, The Trade Desk

Paul Gelb Senior Director and NA Head of Media Activation and Investment, Bayer

Aracely Moreno-Mosier Senior Director, Omnichannel Marketing and Head of Retail Partnerships, PepsiCo

Jill Smith Vice President, Media Sales, Kroger Precision Marketing, 84.51°

Stephanie Paterik

Paul Gelb

11:20 ^AM

Shopping & Commerce Media Building Trust and Relevance with Conscientious Consumers

The Marketplace

State Farm and The Home Depot share a fundamental role in their customers’ lives — their homes. The relationship these iconic brands have with their customers must be rooted in trust and personal connection.

Join Christina (Chrissie) Hanson, OMD USA CEO, as she moderates a discussion about brand building that earns trust and loyalty amongst conscientious consumers with industry leaders Alyson Griffin, Head of Marketing at State Farm and Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot.

Alyson Griffin Head of Marketing , State Farm

Molly Battin Senior Vice President, Chief Marketing Officer, The Home Depot

Christina (Chrissie) Hanson CEO, OMD USA

Alyson Griffin

Molly Battin

11:20 ^AM

Industry Disruptors Mastering the Business of Influence

The Boardroom

In this insightful and engaging conversation featuring Claudia Oshry, @GirlWithNoJob, and Ben Soffer, @BoyWithNoJob, moderated by Nik Sharma, CEO of Sharma Brands, discover the secrets, strategies and stories behind their remarkable journeys as they share the art of authenticity, fostering and nurturing a loyal community and transforming influence into successful, sustainable business ventures.

Claudia Oshry Comedian and Podcast Host, Girl With No Job

Ben Soffer Founder + CEO, Spritz Society

Nik Sharma CEO, Sharma Brands

Claudia Oshry

Ben Soffer

11:20 ^AM

AWExplains: Creative Entrepreneurship

The Amazon Ads Studio

Kesha McLeod, visual architect, brand consultant, author and the driving force behind KMCME, provides insights into building your brand as a creative and establishing an authentic roadmap for your entrepreneurial vision.

Kesha McLeod Owner, Visual Architect, Stylist and Author, KMCME

Kesha McLeod

11:30 ^AM

What AI Can’t Do – and What It Can

The Great Minds Stage

There’s no question that AI is transforming the industry as we speak. Join Google's Anne Marie Nelson-Bogle and Sean Downey for a keynote speech, followed by a fireside chat with Mondelez International's Meghan Johnson, to hear how marketers are using AI to multiply their marketing expertise and take their business to the next level—and discuss what AI can’t do.

Anne Marie Nelson-Bogle Vice President, YouTube Ads Marketing, Google

Sean Downey President, Americas & Global Partners, Google

Meghan Johnson Head of Consumer Experience & Media, Americas, Mondelez

Anne Marie Nelson-Bogle

Sean Downey

11:30 ^AM

Advances in AdTech Efficient Measurement with Non-Traditional Identifiers

The Tech Lab

The ability to measure campaigns with accuracy is the cornerstone of digital advertising and is arguably what has moved advertising investments from traditional to digital media. But measurement is under threat with the demise of third-party cookies and fragmentation in the CTV space. In this session, ID5 will be joined by experts from across the digital advertising space to discuss how universal IDs can help to facilitate the crucial task of accurate campaign measurement.

Caitlin Borgman Chief Commercial Officer, ID5

Shawna Harris Director of Data & Analytics, Women In Tech

Ali Manning COO, Chalice

George Lin VP Media Director, Spark Foundry

Caitlin Borgman

Shawna Harris

11:30 ^AM

Brands & Marketers How Agencies Can Prepare for the Future of Commerce Media

The Creative Showcase

Agencies are increasingly being asked to have expertise around retail and commerce media — join Dentsu, Criteo and Best Buy Ads for a discussion on how agencies can build out these capabilities and get the most out of working with retail media networks.

Michael Balabanov VP, Agency Development, Criteo

Megan Stevens Director, Partner & Category Marketing, Best Buy Ads

Kavita Cariapa SVP, Head of Commerce Activation, Dentsu

Michael Balabanov

Megan Stevens

11:30 ^AM

Modern Marketing & Measurement Self-Service Revolution: Empowering the Media Industry Through Automation

The Insights Arena

How consumers shop continues to evolve, and the advertising industry will need to meet shopping behaviors by investing in new technology and efficient tools to keep up. In this session, leading marketers will discuss the growing trend of self-service platforms, and share observations about future opportunities that empower advertisers with ease and seamless ability to design effective media experiences at scale. 

Guthrie Collin VP of Product, Roundel

Michael Greene SVP of Global Vertical Strategy, Criteo

Melissa Burdick President & Co-Founder, Pacvue

Karthik Yemmaneur Head of Product, Ad-Tech and Commercial Capabilities, PepsiCo eCommerce

Amman Badlani Executive Director, Head of Search, GroupM

Guthrie Collin

Michael Greene

11:30 ^AM

Personalization 2.0: Connect with Consumers in Public Spaces

The Amazon Ads Studio

Personalization should take a literal, contextual approach in public spaces—using the pairing of audience + location. The beauty of advertising in public spaces is that you know where your audience is, and can make predictions about their mindset. Creative tools like audience targeting, AI, AR, and dynamic messaging add additional personalization and context. We’ll explore how to creatively use the original one-to-many medium for a one-to-one experience.

Dhomonique Murphy Founder & President, The Right Method

Esther Raphael

Esther Raphael

11:45 ^AM

Digital Ad Insights: Navigating Trends, Challenges & Strategies in 2023 and Beyond

The Amazon Ads Studio

The digital advertising industry continues to grow at a rapid pace and is becoming a more crucial sector of business every day. As trends from the NFL dating rumors to election advertising to the personalization of creatives with AI continue to push the expectations of the industry, brands and publishers are feeling the pressure to explore and apply as much as they can. In this conversation, Nicole Muscatello will review these trends and offer insights into the dynamic digital advertising space.

Dhomonique Murphy Founder & President, The Right Method

Nicole Muscatello VP of Sales, Undertone

Nicole Muscatello

12:00 ^PM

Ideas & Innovation The Fierce Nature of Fandom & the Halo Effect of Gaming

The Innovation Factory

As the ubiquity of gaming continues to dominate mainstream media, tuned-in brands are diversifying their channel mix and turning to gaming to capitalize on the fierce nature of fandom, storytelling opportunities and the growing wealth of attention the gaming channel commands. Through insights based on player perception within premium game titles, this Activision Blizzard-led session explores the role fandom plays in the halo effect of gaming, followed by an expert panel discussion covering the vast opportunity for brands.

Jonathan Stringfield VP, Global Business Research & Marketing , Activision Blizzard

Alexander Lee Gaming and Esports Reporter, Digiday

Indy Khabra Co-Founder & Director, Livewire

Kim Thompson President, Global Client Lead, Spark Foundry

Jonathan Stringfield

Alexander Lee

12:00 ^PM

Shopping & Commerce Media AI in E-commerce: Pioneering the Next-Gen Customer Journey

The Marketplace

AI in E-Commerce: Elevating the Customer Journey and Setting New Industry Standards. Experience the transformative power of AI, from individualized shopping experiences to efficient supply chains. Grasp the challenges and vast opportunities this technology offers, reshaping the way businesses and consumers navigate the digital marketplace.

Jamie Maw Programming Director, Advertising Week

Randin Kinsbruner CEO USA, Shoplazza

Jamie Maw

Randin Kinsbruner

12:00 ^PM

Moving TV Forward Improving the CTV Experience

The Screening Room

In the evolving world of digital entertainment, Connected TV emerges as a game-changing innovation for marketers and viewers. However, obstacles like fragmentation and frequency hurdles affect user experience, demanding tech understanding and adapting to evolving viewer needs. Balancing free ad-supported streaming with subscriptions counters subscription fatigue, enabling impactful engagement on the prominent home screen. Join us in discovering solutions for these challenges and revolutionizing the CTV landscape with a holistic approach.

Serge Matta President, Global Ad Sales, LG Ad Solutions

Dani Benowitz President, Global and U.S., MAGNA

Mark McKee General Manager, FreeWheel

Mike Treon Programmatic Strategy Lead , Camelot Strategic Marketing & Media

Serge Matta

Dani Benowitz

12:00 ^PM

Industry Disruptors Why B2B Marketers are Playing by the Wrong Rules (And What to Do Instead)

The Boardroom

Brand marketing is a competitive sport/zero-sum game. In order to win, your brand doesn’t have to be the best at everything — it just has to be better than your competitors at some things. The problem is that marketers are evaluating their brand within a vacuum, but without the competitive context, marketers can’t know where to strategically place their bets.

Jon Lombardo Global Head Of Research, B2B Institute, LinkedIn

Maria-Angela Sanzone Head of Paid Social, JPMorgan Chase

Jonathan Akwue President & Global Media Lead, Publicis Groupe

Ellie Weed Enterprise Sales Manager, Financial Services, LinkedIn

Jon Lombardo

Maria-Angela Sanzone

12:00 ^PM

AWExplains: Positivity as Superpower

The Amazon Ads Studio

Having a positive mindset doesn't happen overnight. It's very intentional, and it requires daily practice. Joy Altimare, Chief Revenue Officer at Havas Global, details her process for using the power of positivity to build an ecosystem of productivity.

Joy Allen-Altimare Chief Revenue Officer, Havas

Joy Allen-Altimare

12:00 ^PM

The Business Of Sports: Live With Reach TV

Culture Unleashed by Group Black

This original series fom ReachTV talks to the top athletes, executives, and creators to get their inside take on the business of sports. Each interview takes a deep dive into the multi-billion dollar industry. Everything from merchandising, stadium deals, athlete and coach contracts, advertising, social media, digital marketing and more. This series is a true master class in the business of sports.

A.J. Andrews Softball Star, On-Camera Host, Public Speaker, & Broadcaster, Reach TV

A.J. Andrews

12:10 ^PM

Mapping the Journey: TV's Tomorrow in a Streaming-First World

The Great Minds Stage

Join leaders from LUMA Partners, Magnite, Disney Advertising, and The Hershey Company as they explore the dynamic streaming TV landscape from every facet of advertising. Gain valuable insights on how today’s media owners, advertisers and technology companies are engaging viewers through new TV experiences and navigating both the challenges and opportunities that lie ahead.

Michael Barrett President and CEO, Magnite

Terry Kawaja Founder and CEO, LUMA Partners

Lisa Valentino EVP, Category Sales and Client Solutions, Disney Advertising Sales

Vinny Rinaldi US Head of Media, The Hershey Company

Michael Barrett

Terry Kawaja

12:10 ^PM

Brands & Marketers Rebuilding Your Brand as an Operating System

The Creative Showcase

Today, the most valuable brands create value through innovations, differentiation through digital interfaces and relevance through culture. Yet most frameworks for building brands date from a bygone age. Join leaders from R/GA as they explore building brands as Operating Systems. Built to enable collaborative action across product experience, communications and relationships. Establishing tools, not rules, made to adapt across environments and individuals — with underlying codes of purpose and design to connect them all.

Melissa JP VP, Managing Director, Brand Design and Consulting, R/GA

Augustus Cook Head of Brand Design, US, R/GA

Melissa JP

Augustus Cook

12:10 ^PM

Modern Marketing & Measurement Not Your Momma's Local TV

The Insights Arena

National and addressable TV advancements seem to find most of the headlines these days. It's time to shed proper light on the advancements in local TV. Gone are the days of ineffective targeting based on age/gender demographic constructs. So, too, are wasted impressions on outdated broadcast spends. Learn from media and measurement experts on how this industry has evolved to drive greater results for brands in the local sector.

Natasha Sinagoga VP, Local Sales, Ampersand

Alan Wolk Co-Founder / Lead Analyst, TVREV

Andrew Longworth VP, Advanced TV, Innovid

Evy Galiatsatos SVP, Local Integrated Investment, IPG MEDIABRANDS

Natasha Sinagoga

Alan Wolk

12:10 ^PM

Advances in AdTech The New Frontier: Capitalizing on Long-Awaited Advancements in Advertising with AMC Networks

The Tech Lab

From being the first programming company to deploy addressable ads on linear TV, to the sophisticated use of data tools and taking a leadership position in programmatic buying, AMC Networks has been at the forefront of maximizing the value and impact of its ad inventory across linear and digital platforms.

Michael Gewirtzman Global Vice President, Programming, Advertising Week

Evan Adlman Executive Vice President, Commercial Sales & Revenue Operations, AMC Networks

Michael Gewirtzman

Evan Adlman

12:15 ^PM

Shopping & Commerce Media Unlocking Success: How Machine Learning in Retail Media Benefits Users, Advertisers, and Platforms

The Marketplace

Machine learning (ML) is a cornerstone of advertising today. In this executive interview, Nikhil Raj, VP of Retail Media at Moloco will talk about how machine learning transforms the flywheel across users, advertisers and platforms for retail media platforms.

Retail media platforms harness high-intent commerce environments to deliver lower-funnel advertisements with precise closed loop on-site attribution. These characteristics alone fueled the estimated $125 billion advertising industry, amidst the challenges of privacy concerns, regulations, and a renewed advertiser focus on profitability.

Yet, the journey of establishing a thriving ads business is no easy task. The pivotal question that arises is: How can a platform generate sustainable value for all stakeholders - its users, advertisers, and the platform itself?

Users need to see relevant ads. If they don’t, it will lead to ad blindness, which lowers their ad engagement. Lower user engagement degrades advertiser performance and ultimately reduces ads revenue.

Advertisers need their advertising goals met. If they don’t see the same kind of return on ads that they see from other channels, they will not continue to spend their budgets with the platform.

Platforms need to operate their ads business efficiently and at scale. Failure to do so not only impacts profitability but also leaves potential revenue on the table.

Come learn how machine learning helps solve all these challenges and drives value across the retail media flywheel.

Jamie Maw Programming Director, Advertising Week

Nikhil Raj Business lead, Retail Media, Moloco

Nikhil Raj

12:15 ^PM

Interview: Gabe Gordon, Co-Founder, Reach Agency

The Amazon Ads Studio

With nearly a decade of experience in the creator economy, join Gabe Gordon, Co-founder and Managing Partner of Reach Agency, as he shares his perspective on the present state of influencer marketing. The prominent player in the world of influencer marketing will shed light on the strategies for brands to effectively collaborate with creators/influencers while preserving authenticity and also delve into the future of influencer marketing.

Dhomonique Murphy Founder & President, The Right Method

Gabe Gordon Co-Founder & Managing Partner, Reach Agency

Gabe Gordon

12:25 ^PM

Advances in AdTech The Future of Mom Marketing: Harnessing Deterministic Data to Build Brand Love

The Tech Lab

Standing tall as the apex customer, moms wield trillions in economic spending power. Every milestone along the parenting journey is a golden opportunity for brands to establish trust and forge lifelong relationships with the influential mom market. Join Miriam Kalaev, Sr. Director, Data Monetization, Strategy and Measurement, as she shares how to connect with moms precisely and at scale amid looming challenges like cookie depreciation, stricter privacy regulations and an increasing reliance on zero- and first-party data.

Michael Gewirtzman Global Vice President, Programming, Advertising Week

Miriam Kalaev Sr. Director, Data Monetization, Strategy, and Measurement, Everyday Health Group Pregnancy & Parenting

Miriam Kalaev

12:30 ^PM

Freakshow Throwdown: Unmasking the Advertising Universe with Jason Harris

The Amazon Ads Studio

Prepare for an exhilarating journey into the captivating world of advertising, media, culture and business with "The Freakshow Throwdown." This AW original variety show offers viewers an exclusive peek behind the curtains of the advertising industry, uncovering the dazzling interplay of creativity, strategy and innovation that fuels today's most influential campaigns.

Hosted by beloved industry figure Jason Harris and an all-star team of advertising veterans, marketing gurus and cultural trendsetters, "The Freakshow Throwdown" provides a vibrant and insightful platform where industry insiders and pop culture icons come together to discuss and dissect the latest advertising campaigns, trends and cultural movements.

Whether you're a marketing aficionado, a creative enthusiast or simply curious about the art of persuasion, "The Freakshow Throwdown" promises to entertain, inform and inspire. Tune in for a rollercoaster ride through the advertising universe, where creativity knows no bounds and where the advertising industry's "freaks" — the original, the obsessive, the innovative and the courageous — come together for the ultimate throwdown.

Alex Frias Head of Integrated Marketing , Wayfair

Jason Harris Co-Founder, CEO, Mekanism

Jeff MacDonald Social Strategy Director, Mekanism

John Sullivan SVP of Marketing, WHOOP

Michael Kaye Director of Public Relations & Communications

Alex Frias

12:40 ^PM

Moving TV Forward Achieving Advertising Success in the Vibrant (and Fragmented) CTV Landscape

The Screening Room

Join Beachfront, the sell-side ad platform built for CTV and streaming, and some of our closest friends in the space for a lively panel discussion at AWNewYork. During this session, we'll take an in-depth look at how media buyers and sellers of all kinds are navigating the latest opportunities, dynamics and challenges in CTV and streaming advertising — giving you actionable tips for achieving campaign success and driving ROI.

Katie Long VP, Head of Demand, Beachfront

Chrystal Sisco VP of Operations, Strategus

Jackie Perez Director, Programmatic Sales, National, Spectrum Reach

Lara Koenig Global Head of Product, MiQ

Marianne Vita SVP, Director of Integrated Strategy & Marketing, VAB

Katie Long

Chrystal Sisco

12:40 ^PM

Shopping & Commerce Media Changing Consumer Behaviors: Exploring the US African & Black Diaspora

The Marketplace

AMAKA will host a presentation and panel discussion with guests, giving an in-depth insight into the cultural impact and untapped purchasing power of the African Diaspora community in the US.

Adaora Oramah CEO & Founder, AMAKA Studio

Bukky Ojeifo Global Marketing & Cultural Brand Strategist, Freelance

Herrana Addisu Social Impact Strategist and Founder of Chucha Studios, Chucha Studios LLC

Amanda Ogeah Freelance Business Consultant and Brand Partnerships Director , AMAKA Studio

Anush Prabhu Global Chief Strategy Officer, essencemediacom

Adaora Oramah

12:40 ^PM

Ideas & Innovation Preparing for the Next Era of Digital Maturity and Media Performance

The Innovation Factory

AI has moved the goalpost for digital maturity. Cloud-based data and AI solutions now offer powerful opportunities to propel your digital maturity and media performance to new heights. Fortunately, AI is likely already built into your tech stack, and there are practical ways to scale its impact. Join us as Acceleration’s Adam Alter discusses how to capitalize on your AI opportunities today through innovative yet realistic approaches to your organization’s data, technology and culture.

Rebecca Eaves Global Vice President , Advertising Week

Adam Alter Managing Director, North America, Acceleration

Rebecca Eaves

Adam Alter

12:40 ^PM

Industry Disruptors America Offline: An Interview with Tim Armstrong

The Boardroom

Advertising Week sits down with Tim Armstrong, Founder and CEO of Flowcode, to discuss the offline marketing landscape and how brands can engage with their audience at the point of inspiration. 80% of the economy is still offline — how can brands maximize their IRL presence to capture first-party data, turning viewers into loyal customers?

Matt Scheckner Chairman, Advertising Week

Tim Armstrong Founder / CEO, Flowcode

Matt Scheckner

Tim Armstrong

12:50 ^PM

"Big Game" Purpose

The Great Minds Stage

The Super Bowl represents more than just a game; it stands as a powerful platform for fostering purpose, community engagement and addressing issues that extend beyond the field, leaving a lasting impact both within the Super Bowl's host market and beyond.

Hear from leaders who know the game plan on what it takes to deliver big game solutions to address issues like food insecurity (Super School Meals), diversity and equity (NFL Business Connect), corporate social responsibility (Taste of the NFL) and community improvement (Legacy Grants). It’s a winning discussion on the playbook of purpose.

Alexia Gallagher Vice President of Philanthropy and Executive Director of the NFL Foundation, NFL

Carla Hall Celebrity Chef, Author, Host

Kyle Rudolph NFL Athlete and NBC Sports Commentator

Ann Marie Krautheim Chief Executive Officer, GENYOUth

Myisha Boyce Chief Community Engagement Officer , Las Vegas Super Bowl LVIII Host Committee

Alexia Gallagher

12:50 ^PM

Advances in AdTech Publishers at the Edge: Leveraging Edge Computing Like it’s 2024

The Tech Lab

While today’s online web publisher challenges around compliance, privacy, identifiers, new technology adoption, web performance, cost and other issues are often looked at in isolation, there might be a better approach.

In this session, we will explore what publishers can do to address many of the above at once and discover actionable strategies to get there by leveraging edge computing.

Katherine Tuluzova Executive Vice-Presidente Americas, Sigma Software

Katherine Tuluzova

12:50 ^PM

Brands & Marketers The Future of Creativity at Scale

The Creative Showcase

The digital marketing landscape is growing more complex and moving faster than ever. Marketing and creative teams are facing mounting pressure to deliver new creative content at lightning speed while facing tightened resources and budgets.

In this interview, Celtra’s CEO Miha Mikek will discuss how transforming existing creative production processes by implementing creative automation can help teams keep up with demands, and achieve the agility and efficiency needed to take on an ever-changing marketing future.

Louise DiIulio Executive Director, Global Partnerships and AWNewYork, Advertising Week

Mihael Mikek CEO, Celtra

Louise DiIulio

Mihael Mikek

12:50 ^PM

Modern Marketing & Measurement AI for the Modern Marketer: Delivering Business Outcomes for Your Brand

The Insights Arena

Artificial Intelligence is a common buzzword these days but in this session we will dive into how AI is being used to modernize marketing.

Lisa Coffey Chief Revenue Officer, LoopMe

Douglas Rowell Founding President & Co-Chair , Advertising Week Latin America

Lisa Coffey

Douglas Rowell

12:55 ^PM

Ideas & Innovation Amplifying Social Power in the New Era of Advertising with Spaceback

The Innovation Factory

Join Casey Saran, the pioneering CEO of Spaceback, for an engaging discourse on the evolving landscape of digital advertising. Discover how Spaceback's innovative approach is seamlessly bridging the gap between potent social media content and the vast digital advertising space of the open web and connected TV (CTV).

Rebecca Eaves Global Vice President , Advertising Week

Casey Saran CEO & Co-Founder, Spaceback

Casey Saran

12:55 ^PM

Industry Disruptors Embracing Experience Metrics for Marketing Success

The Boardroom

In today's ever-evolving marketing landscape, it's time to challenge the traditional metrics that have guided decision-making for years. Join us for a thought-provoking session that explores the imperative shift from old, outdated metrics to the power of experience metrics in the world of marketing.

Dana DiGregorio Global Managing Director, MESH Experience

Matt Scheckner Chairman, Advertising Week

1:05 ^PM

Brands & Marketers Lessons from the B2B Marketing Benchmark

The Creative Showcase

During the past few years, B2B marketers have found new ways to drive influence, impact and growth across their organizations by sitting at the intersection of innovation and transformation.

The accelerated digital changes that were already underway pre-pandemic are here to stay — but how are B2B marketers faring in the current climate?

In this interview, Valerie Beauchamp, LinkedIn’s Global Head of Agency Development & Marketer Education, will reveal how senior B2B marketers are navigating these shifts.

Louise DiIulio Executive Director, Global Partnerships and AWNewYork, Advertising Week

Valerie Beauchamp VP, Global Head of Agency Development & Marketer Education, LinkedIn

Valerie Beauchamp

1:05 ^PM

Modern Marketing & Measurement The Revolution Will Be TELLYvised: Interview with Telly Founder & CEO Ilya Pozin

The Insights Arena

A decade ago, Ilya Pozin set out to reimagine the TV landscape with the market's first free ad-supported streaming platform, Pluto TV. A decade later, the segment he helped define is now the fastest-growing in streaming. This year, Ilya took his ad-supported vision even further with the launch of Telly, the world’s first dual-screen television offered entirely for free to consumers. Join Advertising Week New York for an inspiring discussion with Telly’s Founder & CEO as we dive into his vision to re-invent the TV and revolutionize advertising.

Douglas Rowell Founding President & Co-Chair , Advertising Week Latin America

Ilya Pozin Founder and CEO, Telly

Ilya Pozin

1:20 ^PM

Ideas & Innovation Protecting Brand Equity in the Age of Virality

The Innovation Factory

As social media and short-form digital video continue to grow and be a top priority for marketers, understanding how to maximize ad campaign performance in user-generated content environments is vital for a brand’s success. But in a format that values virality, how can marketers ensure their brands are staying protected from unsafe content while also driving results?

Yannis Dosios Chief Commercial Officer, Integral Ad Science

Deva Bronson EVP, Global Brand Assurance , Dentsu

Kerry Flynn Media Deals Reporter, Axios

Jay Altschuler Senior Vice President, Global Media & Agency Relations, Mastercard

Yannis Dosios

Deva Bronson

1:20 ^PM

Shopping & Commerce Media Era of On-Demand

The Marketplace

Retail Media networks are on the rise. Digital continues to grow. CPG spending has more than doubled in the last three years. But there’s one hiccup. Brands today still lack great marketing options to reach consumers effectively.

Toby Espinosa Vice President of Ads, DoorDash

Allison Schiff Managing Editor, AdExchanger

Mark Pearson Vice President Marketing Health, Reckitt

Dennis Potgraven Chief Strategy Officer US, Wavemaker

Toby Espinosa

Allison Schiff

1:20 ^PM

Moving TV Forward The Intersection of Data and Technology

The Screening Room

The expansion of data enables marketers to make more informed TV investments. The days of a single measurement company — and a single measure of performance — are gone for good. We urge brands and agencies to embrace this evolution by leaning into data and measurement companies to create a learning agenda that drives campaign insights and improves the efficiency and effectiveness of future TV investments. Ampersand’s SVP of Data & Insights gives insights into how to do just that.

Ruth Mortimer Global President, Advertising Week

Justin Rosen SVP, Data and Insights, Ampersand

Ruth Mortimer

Justin Rosen

1:20 ^PM

Industry Disruptors Welcome to the House of Culture ®

The Boardroom

Culture is a state of mind rather than a geographical location.

An in-depth discussion with cultural policymakers, DEI specialists and culture content creators about the new ways events, activations, talent development initiatives and brands can leverage — and monetize — unprecedented interest and engagement through global culture channels.

Presented by House of Culture, curated by White Room Ventures.

Desiree Talley Vice President, Legal & Business Affairs, REVOLT MEDIA & TV

Dr. Marcus Collins Moderator, Author, For the Culture, Professor, University of Michigan

Tope Ajala Global Head of Diversity, Equity & Inclusion, Ogilvy

Baron Davis Two-time NBA All-Star, serial entrepreneur, investor, and creator of thought-provoking content and digital platforms, Baron Davis Enterprises

Desiree Talley

1:30 ^PM

The Sound of Sync: How the Perfect Song Placement Can Boost Your Brand

The Great Minds Stage

Grammy award-winning songwriter, artist, producer and lead singer of OneRepublic Ryan Tedder sits down with Sony Music Publishing's President, Global Chief Marketing Officer Brian Monaco for a Q&A to discuss his experiences writing songs for brands and the transformative power of the perfect song placement.

Brian Monaco President, Global Chief Marketing Officer, Sony Music Publishing

Ryan Tedder Grammy Award-Winning Songwriter & Producer, Lead Singer of OneRepublic

Brian Monaco

Ryan Tedder

1:30 ^PM

Advances in AdTech Bringing Performance Marketing to FAST: A Q&A with Wurl’s CEO

The Tech Lab

It’s a thrilling — and equally challenging — time for the streaming industry. Today’s global streaming market encompasses an unparalleled number of apps and channels, making the need for streamers and publishers to engage their viewers more critical than ever. In this session, Ron Gutman, CEO of Wurl, will share his perspective on how advances in adtech are bringing performance marketing to CTV to help streamers and publishers break through the noise and find viewers who will love their content.

Jamie Maw Programming Director, Advertising Week

Ron Gutman Chief Executive Officer, Wurl

Ron Gutman

1:30 ^PM

Brands & Marketers Wendy’s Playbook: Championing a Challenger Mindset

The Creative Showcase

Wendy’s dethroned the competition, not because the brand outspends the other guys but because Wendy’s outplays them. As a challenger, Wendy’s takes on the competition by taking calculated risks and building authentic relationships — turning customers into fans and treating fans…like friends. Wendy’s Global CMO, Carl Loredo, will share insights on how the brand doubles down on big stages and emerging platforms and finds new ways to connect with customers in a dynamic marketing landscape.

Carl Loredo Global Chief Marketing Officer, The Wendy's Company

Brooke DiPalma Reporter, Yahoo! Finance

Carl Loredo

Brooke DiPalma

1:30 ^PM

Modern Marketing & Measurement Quantifying Campaign Measurement with Amazon Ads and Nestlé

The Insights Arena

Brands are currently battling the challenges of connecting with customers across screens and holding their attention and engagement in an advertising landscape with an increasing number of options. The importance of reaching relevant audiences in measurable ways has never been greater. Amazon Ads will explore the challenges and opportunities for quantifying the success of brand impact campaigns from start to finish, and how leading brands like Nestlé are successfully solving for them.

Carolyn Han Sr. Manager, Digital Media and Audience Strategy, Nestlé USA

Jeffrey Cohen Amazon Ads Tech Evangelist, Amazon Ads

Kristina Ciampi Head of Measurement Go-To-Market, Amazon

Carolyn Han

Jeffrey Cohen

1:30 ^PM

Streaming to the Studio: The Sound of Sync — How the Perfect Song Placement Can Boost Your Brand

The Amazon Ads Studio

Grammy award-winning songwriter, artist, producer and lead singer of OneRepublic Ryan Tedder sits down with Sony Music Publishing President, Global Chief Marketing Officer Brian Monaco, for a Q&A to discuss his experiences writing songs for brands and the transformative power of the perfect song placement.

Brian Monaco President, Global Chief Marketing Officer, Sony Music Publishing

Ryan Tedder Grammy Award-Winning Songwriter & Producer, Lead Singer of OneRepublic

1:30 ^PM

AI & Web3 How AR/VR & Web3 Technology Deepens Brand Connections with Consumers

Web3 Lounge

As our physical and digital worlds continue to blur, our audiences have become savvier than ever before. That means our marketing and ad campaigns need to be genuinely inspiring to break through. Join this exciting panel to learn and explore how mixed reality experiences are enabling deeper connections between brands and consumers to better utilize paid talent, ambassadors, influencers, etc., to create a compelling omnichannel experience.

David Morris Experiential Consultant, NYCAP3D

Racquel Douglas Head of Global Athlete Partnerships, Snap, Inc.

Shxpir Huang CGI Director & Artist, NYCAP3D

David Morris

Racquel Douglas

1:35 ^PM

Moving TV Forward The New Streaming Experience: AMC+ and the Final Piece of the Ad-Supported Puzzle

The Screening Room

With the launch of an ad-supported tier of the AMC+ streaming service, AMC Networks now has a fully ad-supported distribution ecosystem offering advertising opportunities alongside its celebrated premium content wherever and however viewers are watching. In this interview, Courtney Thomasma, the company’s Executive Vice President of Streaming, shares how the new ad-based tier of the premium streaming bundle benefits audiences and advertisers alike — and how the company continues to evolve its viewer-first strategy across its entire streaming portfolio.

Featuring: Courtney Thomasma, EVP of Streaming, AMC Networks

Ruth Mortimer Global President, Advertising Week

Courtney Thomasma EVP, Streaming, AMC Networks

Courtney Thomasma

1:45 ^PM

Advances in AdTech Charting Ad Tech's Next Era Through Innovation, Creativity and Media

The Tech Lab

In an executive interview with Seedtag's Co-CEO & Founder Albert Nieto Riera, discover how innovation, creativity and media evolution are shaping the next era of ad tech. During this interview, you will gain unique insights into the transformative forces driving the industry forward.

Jamie Maw Programming Director, Advertising Week

Albert Nieto Riera Co-Founder & Co-CEO, Seedtag

Albert Nieto Riera

1:50 ^PM

Moving TV Forward Moving TV Forward with Todd Cohen, Undertone VP of National Video/CTV

The Screening Room

The world of TV is more fragmented and crowded than ever and constantly evolving. Latest industry statistics suggest that within the sector, CTV is growing faster in time spent than all other major devices/formats. Growth trends and the opportunity to reach more audiences put pressure on brands and advertisers to ensure they are well-positioned to capitalize on the CTV ad market. In this presentation, Todd Cohen will review these trends and offer insights into breaking through the CTV clutter now and going forward.

Ruth Mortimer Global President, Advertising Week

Todd Cohen Vice President, National Video/CTV Sales, Undertone

Todd Cohen

2:00 ^PM

Ideas & Innovation Industry Journalists Tell All…

The Innovation Factory

Editors, reporters, thought leaders and PR pros… Together, we make up one hell of an ecosystem, driving our industry forward by revealing the very best we have to offer and issuing strong calls to action. Our relationships may be our strongest form of currency, and while we all have roles to play, there are boundaries that can’t be crossed — including paywalls.

Alison Weissbrot Editor in Chief, Campaign U.S.

Brian Bonilla Senior Reporter, Ad Age

Emma Goldberg Business Reporter, The New York Times

Mary Cirincione Associate Director, Vice President Propeller US, Propeller Group

Alison Weissbrot

Brian Bonilla

2:00 ^PM

Carla Hall – Passion, Purpose + the Pursuit of Delicious

The Amazon Ads Studio

Chef, TV host and passionate advocate for student health and wellness, Carla Hall will tell all about her commitment to bring great taste to her personal endeavors. From her support and advocacy of national nonprofit GENYOUth and their Taste of the NFL event to help end student hunger to career highlights and her contagious enthusiasm for baking biscuits, Carla will share delicious bites about her life and times.

Carla Hall Celebrity Chef, Author, Host

Dhomonique Murphy Founder & President, The Right Method

Carla Hall

2:00 ^PM

Connecting with Your Audience On-the-Go

The Marketplace

Delivering audiences on the move to marketers who are seeking conversions continues to represent an untapped opportunity for brands. But how can marketers tap into these high-intent moments?

Join our discussion as we highlight solutions at the intersection of user mobility and commerce and how marketers can convert people at critical moments of the consumer journey.

Shane Dwyer Head of Sales, Lyft Media, Lyft

Allison Robl Stransky Chief Marketing Officer, Samsung

Travis Freeman Chief Media Officer, Inspire Brands

Jennifer Mennes VP, Global Head of Digital Marketing & Partnerships, Mondelez

Shane Dwyer

Allison Robl Stransky

2:00 ^PM

Industry Disruptors Transforming the Future of Programmatic Advertising through Deep Learning

The Boardroom

Baidu MediaGo has grown to become a top 3 Native and Display advertising DSP in the span of 4 years. Explore how advertisers are leveraging the power of deep learning to reach performance KPIs at scale utilizing native and display ad placements on the most well-known and premium sites in the world.

Gino Aynaga Head of Native Ad Sales, MediaGo

Gino Aynaga

2:10 ^PM

Great Minds All-Stars 2023

The Great Minds Stage

Advertising Week Chairman Matt Scheckner brings the flagship Great Minds podcast to life in a no-holds-barred live forum with a hand-selected quartet of industry leaders who are all leading the way forward and breaking new ground and old rules along the way.

Bill Koenigsberg CEO and Founder, Horizon Media

Julia Haart Fashion designer, entrepreneur and star of Netflix “My Unorthodox Life”

Kristin Dolan CEO, AMC Networks

Matt Scheckner Chairman, Advertising Week

Raja Rajamannar Chief Marketing & Communications Officer, Mastercard

Bill Koenigsberg

Julia Haart

2:10 ^PM

Advances in AdTech Data-Driven Revolution: Unleashing the Power of AI in Marketing

The Tech Lab

Join us for an insightful discussion on data and AI in digital advertising. We'll look at how these two pillars converge to drive innovation and create new opportunities for marketers across the media landscape.

Dustin Kwan Chief Product Officer, Viant Technology

Rick Erwin Chief Executive Officer, Adstra

Angelina Eng VP Measurement, Addressability & Data Center, IAB

Rebecca Eaves Global Vice President , Advertising Week

Dustin Kwan

Rick Erwin

2:10 ^PM

Brands & Marketers Salty, Sweet & Snackable: Driving Moments of Attention with The Hershey Company

The Creative Showcase

With the ever-changing media landscape and increasing competition, what does it take to resonate with consumers and drive growth continually? Join us for a fireside with Vinny Rinaldi, Head of Media at The Hershey Company, as we discuss how The Hershey Company uses both art and science to engage with new generations of fans across its portfolio.

Vinny Rinaldi US Head of Media, The Hershey Company

Kristina Lutz EVP, Marketing, GSTV

Vinny Rinaldi

Kristina Lutz

2:10 ^PM

Modern Marketing & Measurement Measuring What Matters: Unlocking Incrementality for Business Outcomes

The Insights Arena

As advertising and media move from analog to addressable, the measurement of direct business results becomes increasingly more important. Hear from measurement experts across the ecosystem on the latest innovations in outcome-based measurement, including Tune-in, Digital Conversion, Retail Visitation, Theatrical/Box Office, and more. Learn best practices for understanding the true incremental business impact of your ad spend, and how to optimize future campaigns with more precise targeting.

Jorge Ruiz Global Head of Marketing Science, TikTok

Stephanie Geno Senior Vice President, Marketing & Strategy, Affinity Solutions

Danielle DeLauro EVP, VAB

Amy Dalsan Senior Research Manager, Spotify

Kris Magel VP Head of Agency and Publisher Solutions, Samba TV

Jorge Ruiz

Stephanie Geno

2:15 ^PM

Modern Brand Marketing: AI, Strategy & Storytelling

The Amazon Ads Studio

Megan Cunningham, Magnet’s CEO and Founder, dives into new opportunities in storytelling for brand marketers, focusing on new opportunities with AI, and Generative AI.

Dhomonique Murphy Founder & President, The Right Method

Megan Cunningham CEO/Founder, Magnet Media

Megan Cunningham

2:15 ^PM

Moving TV Forward Why Digital Advertising’s Next Chapter is TV

The Screening Room

TV continues to battle against the largest digital players for a share of ad budgets. While TV has its distinct advantages, digital provides stronger measurement and attribution. Is it time for TV to further accelerate towards digital attributes: impression-based, data-driven, measurability and accountability? During this session, our expert panel will share thoughts on how advertisers, agencies and TV providers can adapt to the evolving media landscape.

Kevin Arrix Senior Vice President, DISH Media

Mike Shields Founder , Shields Strategic Consulting

Molly Finnerty Chief Investment Officer, Zenith

Seema Patel Senior Vice President, Data Enterprise, TelevisaUnivision

Kevin Arrix

Mike Shields

2:15 ^PM

Look How Far We've Come

Culture Unleashed by Group Black

A Conversation between industry’s top holding companies on the work they are doing to drive increased market share for brands through diversity across the media ecosystem.

Gonzalo Del Fa President, GroupM Multicultural

Lisa Torres President, Cultural Quotient, Publicis Media

Mark A Prince Jr SVP, Economic Empowerment, dentsu

Cavel Khan Chief Growth Officer, Group Black

Michael Roca Exectuive Director of ELEVATE, Omnicom Media Group

Gonzalo Del Fa

Lisa Torres

2:30 ^PM

Replay: Athletes and the Future of Content: What's Next?

The Amazon Ads Studio

A candid discussion with professional athletes and marketers about the new ways athletes and brands can leverage—and monetize — unprecedented global interest and engagement in sports.

2:30 ^PM

AI & Web3 Merging Physical & Digital Experiences to Delight Customers

Web3 Lounge

The rapid evolution of Web3 technologies has ushered in a transformative era in which the digital and physical worlds are increasingly converging. This session explores the intersection of Web3 advancements with real-world experiences, delving into the innovative ways in which Web3 tech like blockchain and digital collectibles are being harnessed to enhance customer engagement. You’ll hear about:

Matias Marquez Co-Founder & CEO, ethos

Bill Rosenthal President, Midnight Oil

Devin Nagy Director of Emerging Technology & Platforms, Diageo

Alicia Esposito Vice President of Content , Retail Touch Points

Matias Marquez

Bill Rosenthal

2:40 ^PM

Industry Disruptors Participants Wanted: Creating Impact Through Storytelling

The Boardroom

For almost 20 years, Participant, the pioneer of socially conscious storytelling, has partnered with key nonprofits and NGOs to drive real-world impact and awareness around today’s most vital issues through film and tv. This inspiring session with experts David Linde (CEO), Amanda Chen (SVP, Impact & Engagement) and director and producer Dawn Porter invites you to understand the process and the value of how the intersecting worlds of entertainment and social impact create change.

Dawn Porter Director & Producer, Trilogy Films

Amanda Chen SVP, Impact & Engagement, Participant

David Linde CEO, Participant

Dawn Porter

Amanda Chen

2:40 ^PM

Ideas & Innovation Fragmented or Whole? Takeaways from the 2023 State of the Whole Brand Report

The Innovation Factory

Join Barkley as they unveil the data behind their fourth installment of the Whole Brand Report, a research study of 6,000 consumers and 184 brands across 25 categories. Moderated by Barkley's Chief Strategy Officer, Chris Cardetti, this session features Whole Brand marketers, including Marianne Radley, CMO at Smoothie King, and Michael Frease, Head of Creative at Whirlpool. Learn from powerful brands that constantly modernize to meet the needs of their consumers and outperform their competitors.

Marianne Radley Chief Marketing Officer, Smoothie King

Chris Cardetti Chief Strategy Officer, Barkley

Michael Frease Head of Creative, Whirlpool

Marianne Radley

Chris Cardetti

2:40 ^PM

Shopping & Commerce Media Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings

The Marketplace

It’s been one year since 7-Eleven launched Gulp Media Network, and there are amazing learnings the industry can leverage from their experience. Join us for a fireside chat with Mario Mijares, 7-Eleven VP of Loyalty and Analytics, and Alan Miles, CEO of NCSolutions, as they look at how the retail media landscape has evolved, what 7-Eleven has learned since they launched Gulp Media Network, discuss best practices brands can use to navigate and measurement strategies to ensure they’re capturing all of the metrics that matter.

Alan Miles CEO, NCSolutions

Mario Mijares VP, Insights, Loyalty, Marketing and Monetization Platforms, 7-Eleven

Alan Miles

Mario Mijares

2:50 ^PM

Advances in AdTech Curbing Complexity: Creating an Optimal Commerce Media Supply Chain

The Tech Lab

Commerce and retail media present immense revenue and ROI opportunities for commerce media networks and advertisers. However, the digital supply chain that has emerged for these valuable transactions is rife with fragmentation and inefficiencies and must evolve to accommodate the next phase of commerce media growth.

Discover how commerce media has evolved over the course of its meteoric rise, the challenges to continued growth and how the commerce media supply chain can become more balanced, transparent and efficient.

Peter Barry VP, Addressability & Commerce Media, PubMatic

David DeRobbio Head of API & Independent Agency Partnerships, Instacart

Jessica Brown Managing Director, Digital Investment, GroupM

Peter Barry

David DeRobbio

2:50 ^PM

Brands & Marketers Reaching the Unreachable in the Gun Reform Movement

The Creative Showcase

With federal gun reform legislation efforts stalled, Brady, a bipartisan organization advocating for gun violence prevention, knew it needed a new approach. With pro-bono partner BCW, Brady undertook nine months of in-depth research to develop a campaign for an audience critical to moving the needle: Responsible gun owners.

In this session, learn more about War Stories, the Cannes Lions award-winning campaign that exposes the chilling impact of assault weapon use in our communities.

Diego Bertagni Executive Creative Director, North America, BCW

Brian Ellner U.S. Public Affairs Lead, WPP and EVP, Growth & Marketing, Corporate Affairs, BCW, WPP/BCW

Susan Lavington Chief Operating Officer, Brady

Diego Bertagni

Brian Ellner

2:50 ^PM

Game On: Tapping Next-Gen Passions to Build Your Brand

The Great Minds Stage

Connecting with consumers through universal passions allows brands to jump the bounds of traditional segmentation and establish authentic connections with new audiences. Gaming is one such passion, attracting a diverse audience and bringing in more revenue than the music and movie industries combined. Mastercard Chief Marketing & Communications Officer Raja Rajamannar will share how the company is expanding into this dynamic area through esports — and reveal a new initiative to get people closer to their passion for the game.

Raja Rajamannar Chief Marketing & Communications Officer, Mastercard

Naz Aletaha Head of League of Legends Esports , Riot Games

Raja Rajamannar

Naz Aletaha

2:50 ^PM

Modern Marketing & Measurement Innovations in Measurement: What Marketers Need to Know

The Insights Arena

Measurement is changing fast, with numerous innovations transforming the marketplace – new currencies, big data, AI, synthetic data, attention, clean rooms, and much, much more. Join this session to cut through the noise and find out more about the innovations that really matter – and what best-in-class marketers can and should be doing to capitalize on the most exciting areas of opportunity.

Josh Chasin Chief Measurability Officer, VideoAmp

Chris Wilson CEO, HyphaMetrics

Jonathan Steuer CEO & Founder, Anonymous Media Research

Devon DeBlasio Global Vice President, Product Marketing, InfoSum

Melinda Gladnick Director, Cross-Platform Advertising Measurement, Comscore

Josh Chasin

Chris Wilson

2:55 ^PM

Moving TV Forward AI for Marketers: How AI is Bringing More Effectiveness and Efficiency to TV

The Screening Room

The explosive growth of AI is impacting all corners of the TV ecosystem. Learn how AI is helping marketers, sellers and the wider industry to work more creatively, efficiently and effectively. Be inspired with real examples and guidance on how to incorporate AI platforms and tools into how you plan, buy and measure media right now.

Tony Marlow Chief Marketing Officer, LG Ad Solutions

Isabel Perry VP of Emerging Technology, DEPT®

Michael Guth SVP, Chief Marketing Officer, Spectrum Reach

Sean Cunningham President and CEO, VAB

Amol Waishampayan Chief Product Officer, FullThrottle

Tony Marlow

Isabel Perry

3:00 ^PM

The Current State of the Creator Economy

The Amazon Ads Studio

The Creator Economy has rapidly evolved over the past few years, reshaping the way content is produced, distributed, and monetized. Alex Lieberman, Co-Founder and Executive Chairman of Morning Brew, will share his insights on how to engage personally with your audience, leverage partnerships, and what trends are promising for the future of the industry.

Dhomonique Murphy Founder & President, The Right Method

Alex Lieberman Co-Founder & Executive Chairman, Morning Brew

Alex Lieberman

3:00 ^PM

Complimentary Executive Coaching — Booking Required

The CMO Experience and Lounge

A great athlete certainly wins races, but few get to the Olympics without a coach.

Why?

Because a coach expands perspective and possibilities. A coach helps them hit new goals. A coach lifts them and grounds them. A coach doesn’t need to push because they draw out the power within.

In business, a coach is a nonjudgemental and confidential partner who helps you find even more growth, success, and satisfaction.

The key is that a coach helps elicit new awareness.

That new awareness helps your decision-making, strengthens leadership, improves communication and deepens your connection to your team, clients, colleagues and — most importantly — yourself.

If you’re coaching curious, come try a free 30-minute session with Lenore Moritz, certified professional coach and certified mindfulness coach. Lenore understands work culture after an extensive career as a trusted communications executive at global entertainment and media companies.

BOOK DIRECTLY WITH THE CMO LOUNGE CONCIERGE ON SITE.

Lenore Moritz Founder, momentum

Lenore Moritz

3:15 ^PM

Kristin Patrick, Claire’s EVP & CMO, on turning the brand into a cultural catalyst

The Amazon Ads Studio

For more than 60 years, Claire’s has been committed to inspiring self-expression in its consumers. Today, that mission is taking on a whole new meaning as the brand co-creates with Gen Zalpha, building its future with them and opening the doors to new possibilities, equitable brand IP and powerful growth.

Hear firsthand how the brand’s EVP & CMO Kristin Patrick has been evolving Claire’s beyond its products to create a cultural force that envelops and engages the consumer.

Dhomonique Murphy Founder & President, The Right Method

Kristin Patrick EVP & Chief Marketing Officer, Claire's

Kristin Patrick

3:15 ^PM

Reap the Reward: Investing in Culture and Relevance

Culture Unleashed by Group Black

Over the last few years, it has become clear that authentic and culturally relevant content is what consumers want. But why are some marketers still not taking the plunge?

Join Cavel Khan, Group Black's Chief Growth Officer, in conversation with Michelle Wong, CMO at Sprinkles Bakeries and Picnik Restaurants, Soyoung Kong, the CMO of EOS and Marcus Collins, author of For The Culture, as they share their experiences on how investing in relevant culture authentically has not only resonated for their audiences, but outperformed.

Courtney Warren VP, Brand Marketing, Kickstarter

Michelle Wong CMO, Sprinkles Bakeries and Picnik Restaurants

Soyoung Kang Chief Marketing Officer, eos Products

Cavel Khan Chief Growth Officer, Group Black

Courtney Warren

Michelle Wong

3:20 ^PM

Shopping & Commerce Media How to Measure Physical World Attribution with Online Precision

The Marketplace

Signal loss from third-party data restrictions is one of the most significant challenges facing marketers today. Marketers need to implement performance marketing tools with real-world attribution that adapt to the changing environment.

During this session, you’ll hear Evan Hovorka, VP of Product & Innovation of Albertsons Media Collective & David Parisi, GM Retail & Restaurant of Fetch, discuss the current pain points impacting the retail space and share their essentials for accurate measurement and attribution.

David Parisi GM, Retail & Restaurant, Fetch

Evan Hovorka VP of Product & Innovation, Albertsons Media Collective

David Parisi

3:20 ^PM

Ideas & Innovation In-Scene Advertising at Scale: How Networks and Brands are Leveraging VPP

The Innovation Factory

Join leading Spanish-language media company TelevisaUnivision, top creative ad agency Essence Mediacom and the leading provider of virtual product placement (VPP) solutions, Ryff, as they provide their unique perspectives on VPP. Learn how they are monetizing entire catalogs of content, bringing in advertisers across borders without interrupting production and building multi-channel ad campaigns that improve brand recall and drive measurable intent to purchase.

Andrew Humber EVP Global Marketing, Ryff

Luis de la Parra Senior Vice President, Partner Solutions, Univision Communications

Jeff Semones Managing Partner, Head of Social Media, EssenceMediacom

Marjolein Duermeijer Chief Content Officer, Ryff

Andrew Humber

Luis de la Parra

3:20 ^PM

Industry Disruptors Disruption Through Diversity

The Boardroom

Diversity is the single most critical conduit for innovation and disruption in the advertising industry — both in the boardroom and in the marketplace. Without proper investments in culture and diverse perspectives — innovation remains at a standstill. Join Dennis Richelieu (Essence Ventures), Tamon George (Creative Theory Agency), and Josefina Rodriguez (Google) for an impassioned discussion on how embracing disruption through diverse perspectives is good for brands and businesses alike.

Alix Montes , Creative Theory

Josefina Rodriguez Marketing, Strategy & Partnerships , Google

Richelieu Dennis Founder & CEO // Co-Founder // Founder & Chairman, Sundial Brands // Group Black // Essence Media

Michelle Castillo Senior Reporter, Cheddar, Inc.

Alix Montes

Josefina Rodriguez

3:30 ^PM

Inside the Dreamhouse: A Look at Barbie’s Transformation from Doll to Cultural Phenomenon

The Great Minds Stage

As the original female empowerment brand, Barbie’s purpose has been to unlock the limitless potential in girls since her inception in 1959 — but her almost 65-year journey to the big screen has been storied and full of twists and turns.

It has taken extreme focus and hard work to evolve and modernize Mattel’s iconic brand to ready it for the launch of Barbie the Movie.

TIME Correspondent Eliana Dockterman will speak with Mattel’s Chief Brand Officer Lisa McKnight and discuss what it took to make Barbie a true reflection of the world kids see around them, how — through Barbie the Movie and countless brand partnerships — Barbie became the summer’s global sensation and what’s next.

Lisa McKnight EVP and Chief Brand Officer, Mattel, Inc.

Eliana Dockterman Correspondent, TIME

Lisa McKnight

Eliana Dockterman

3:30 ^PM

Advances in AdTech From Buzzword to Bottom Line: Mastering Machine Learning for Measurable Brand Growth

The Tech Lab

Machine learning (ML) is driving massive advertising growth through automation. However, leveraging its intelligence is far from automatic. To transform technology into a tool and drive tangible ROI, advertisers need to feed ML with clear goals and real-time data. In this session, our expert, Dave Simon, analyzes the biggest shifts in the industry, distills strategies from leading innovators and reveals actions to win in the digital world today.

David Simon GM, Growth Initiatives, Moloco

David Simon

3:30 ^PM

Brands & Marketers Interrupting Indifference: How Brands Can Drive Change Through Conversation

The Creative Showcase

Bombas, a DTC apparel brand known for its one purchased, one donated impact model, recently honored its 10-year anniversary and 100M donation with an OOH campaign dedicated to advancing education and conversation around homelessness.

Bombas Co-Founder & Chief Brand Officer Randy Goldberg and Kingsland Founder & CEO Douglas Brundage will join Modern Retail's Julia Waldow to discuss why mission-driven brands resonate most deeply with today’s consumer and how brands can & should use their platforms to effectively inspire change.

Douglas Brundage Founder & CEO, Kingsland

Randy Goldberg Co-Founder and Chief Brand Officer, Bombas

Julia Waldow Reporter, Modern Retail

Douglas Brundage

Randy Goldberg

3:30 ^PM

Modern Marketing & Measurement The Facts vs. Fiction

The Insights Arena

There are many buzzwords flooding every call, client presentation and think piece. But what really matters to modern marketers and their clients, and what’s just noise? We will discuss the trends that matter, the ones that don't and the tried and true strategies that drive success for agencies, brands and customers.

Ajay Gupta Founder and CEO, Stirista

Deirdre McGlashan Chief Marketing Officer, BrandGuard

Brian Lin SVP, Product Management and Advanced Advertising Sales, TelevisaUnivision

Abi Evans Chief Growth Officer, Denstu Creative US

Jennifer Langusch Generative AI GTM Lead, Accenture

Ajay Gupta

Deirdre McGlashan

3:30 ^PM

Streaming to the Studio: Inside the Dreamhouse — A Look at Barbie’s Transformation from Doll to Cultural Phenomenon

The Amazon Ads Studio

As the original female empowerment brand, Barbie’s purpose has been to unlock the limitless potential in girls since her inception in 1959 — but her almost 65-year journey to the big screen has been storied and full of twists and turns.

It has taken extreme focus and hard work to evolve and modernize Mattel’s iconic brand to ready it for the launch of Barbie the Movie.

TIME Correspondent Eliana Dockterman will speak with Mattel’s Chief Brand Officer Lisa McKnight and discuss what it took to make Barbie a true reflection of the world kids see around them, how — through Barbie the Movie and countless brand partnerships — Barbie became the summer’s global sensation and what’s next.

Lisa McKnight EVP and Chief Brand Officer, Mattel, Inc.

3:35 ^PM

Moving TV Forward The Next Frontier of Connected TV is Outside the Living Room

The Screening Room

With its advent, CTV fundamentally changed the experience of watching and advertising on television. It provided on-demand access to more content than ever before and changed the paradigm of advertising — with new targeting options and creative capabilities. CTV has now expanded to TV viewership outside of the home, creating a new and greater optionality for marketers. Join Atmosphere CRO Ryan Spicer in a conversation on the ways in which CTV technology can be utilized to move beyond conventional TV advertising.

Angelica Malin Editor-in-Chief, and Global Event Moderator and Host, About Time Magazine

Ryan Spicer Chief Revenue Officer , Atmosphere

Greg Morrison SVP, Client Service Director , Energy BBDO

Angelica Malin

Ryan Spicer

4:00 ^PM

Ideas & Innovation Thinking Outside: Driving Brand Outcomes with Innovative, Data-Driven OOH

The Innovation Factory

Join industry experts Maria Colon, Vice President of Marketing and Customer Experience, De’Longhi North America; Tamara Alesi, CEO, Mediaplus North America; and Jim Wilson, CEO, Talon US, for a lively conversation on how omnichannel brands and agencies are harnessing the power of OOH. This insightful discussion will provide you with actionable insights that can empower your marketing efforts to deliver comprehensive results across the entire sales funnel.

Tamara Alesi CEO, Mediaplus North America

Maria Colon Vice President of Marketing and Customer Experience , De'Longhi North America

Jim Wilson CEO, North America, Talon

Tamara Alesi

Maria Colon

4:00 ^PM

Shopping & Commerce Media The Next Frontier of Retail Media: Unlocking the Potential of the Physical Store

The Marketplace

Physical stores represent a massive opportunity for brands to reach their target audience, where they make the majority (85%) of their purchases.

And while the store has gained traction as an advertising medium, brands are still learning how to unlock its potential.

In this session, we'll ask our panel of experts to share more on the current state of in-store retail media, how brands are leveraging it and predictions for the future of this emerging channel.

Diana Haussling SVP - GM, Consumer Experience & Growth, Colgate-Palmolive

Andrew Lipsman Principal Analyst, Insider Intelligence

Marlow Nickell CEO, Grocery TV

Diana Haussling

Andrew Lipsman

4:00 ^PM

AWExplains: Purpose Driven Content

The Amazon Ads Studio

Brian Newman, Founder of Sub-Genre, explores the latest in purpose-driven content.

Brian Newman Founder, Sub-Genre

Brian Newman

4:00 ^PM

Industry Disruptors Great Minds: Disruptors

The Boardroom

Advertising Week Chairman Matt Scheckner brings the flagship Great Minds podcast to life with a trio of extraordinary industry disruptors who have made Academy Award, Grammy and Emmy award winning work and/or excelled at the highest levels in global commerce . . . Today, all of our Disruptors continue to break new ground and shatter long established norms along the way.

Jon Kamen Chairman, CEO, RadicalMedia

Michael Sugar Producer, CEO & Founder , Sugar23

Michelle Ebanks President and CEO, The Apollo

Matt Scheckner Chairman, Advertising Week

Jon Kamen

Michael Sugar

4:00 ^PM

Complimentary Executive Coaching — Booking Required

The CMO Experience and Lounge

A great athlete certainly wins races, but few get to the Olympics without a coach.

Why?

Because a coach expands perspective and possibilities. A coach helps them hit new goals. A coach lifts them and grounds them. A coach doesn’t need to push because they draw out the power within.

In business, a coach is a nonjudgemental and confidential partner who helps you find even more growth, success, and satisfaction.

The key is that a coach helps elicit new awareness.

That new awareness helps your decision-making, strengthens leadership, improves communication and deepens your connection to your team, clients, colleagues and — most importantly — yourself.

If you’re coaching curious, come try a free 30-minute session with Lenore Moritz, certified professional coach and certified mindfulness coach. Lenore understands work culture after an extensive career as a trusted communications executive at global entertainment and media companies.

BOOK DIRECTLY WITH THE CMO LOUNGE CONCIERGE ON SITE.

Lenore Moritz Founder, momentum

4:00 ^PM

The Business Of Sports: Live With Reach TV

Culture Unleashed by Group Black

This original series fom ReachTV talks to the top athletes, executives, and creators to get their inside take on the business of sports. Each interview takes a deep dive into the multi-billion dollar industry. Everything from merchandising, stadium deals, athlete and coach contracts, advertising, social media, digital marketing and more. This series is a true master class in the business of sports.

A.J. Andrews Softball Star, On-Camera Host, Public Speaker, & Broadcaster, Reach TV

Myisha Boyce Chief Community Engagement Officer , Las Vegas Super Bowl LVIII Host Committee

Myisha Boyce

4:10 ^PM

Quantifying Success: Why Influencer Marketing Isn't A Spend, It's An Investment

The Great Minds Stage

"Do not save what is left after spending; instead spend what is left after saving." - Warren Buffett
Global influencer marketing spend hits $21 billion in 2023, up 29% from $16.4 billion in 2022.

Some businesses are still hesitant to invest because they are unsure of how to measure its success. The panel will explore different ways to quantify ROI of influencer marketing and how businesses can use influencer marketing to invest in their long-term marketing goals.

Jenny Penich SVP North America Commercial, Influencer

Ben Jeffries CEO, influencer.com

Andrew Banis Head of Creative Operations, North America, TikTok

Nicole Sia Sr. Director, Content & Social Marketing, DoorDash

Ava Donaldson Senior Marketing Manager, Global Talent + Creators | Google Devices & Services, Google

Jenny Penich

Ben Jeffries

4:10 ^PM

Advances in AdTech Is the End Near? Signal Loss is 6,000 Hours Away

The Tech Lab

The last remaining signal is about to fall: the end of third-party cookies on Chrome is closer than it’s ever been. This represents the true beginning of a new era of engagement for publishers, marketers and the rest of the ecosystem — and many have already made the shift to sustainable solutions that enable them to plan and build beyond the end of these signals. Join this panel to hear from all parts of the industry on their journeys to move beyond third-party signals, what they’ve learned and how they’re moving forward.

Travis Clinger SVP, Activations & Addressability, LiveRamp

Samantha Jacobson Chief Strategy Officer, Executive Vice President, The Trade Desk

Patrick McCarthy SVP Programmatic Monetization, Dotdash Meredith

Giovanni Gardelli VP, Ads Data Product, Yahoo

Travis Clinger

Samantha Jacobson

4:10 ^PM

Brands & Marketers Agency Reviews: The Good, The Bad & The Costly

The Creative Showcase

Recent ANA/4As research shows incumbent agencies spend an average of $400,000 defending an account, with non-incumbents spending upwards of $200,000 to participate in a review. What factors predict this costly process will occur? How can clients and agencies use their time most efficiently and foster mutually beneficial new business relationships?

Marilyn Mead Brutoco VP Marketing, Winmo

Lisa Colantuono President, AAR Partners

Marla Kaplowitz President and CEO, 4A's

Karina Kogan Chief Marketing and Commercial Officer, Pvolve

Charles Littlefield VP Brand Marketing, Mast-Jägermeister US, Inc.

Marilyn Mead Brutoco

Lisa Colantuono

4:10 ^PM

Modern Marketing & Measurement From Reactive to Proactive: The Rise of RCT Pre-Testing to Prove Lift

The Insights Arena

The advertising world is undergoing a seismic shift. Top brands are adopting new proactive pre-testing technologies that measure lift in attitude and intent before campaigns are launched. Brand storytellers are now getting the data to prove that they can change hearts and minds, not just generate clicks and views.

James Slezak CEO, Founder, Swayable

Maura McGill Head of Policy Paid Media, DoorDash

James Slezak

Maura McGill

4:15 ^PM

Moving TV Forward Marketing Without Compromise: How Identity Makes the Impossible, Possible

The Screening Room

In today’s heavily fragmented media environment, a firm grasp of consumer identity is crucial. However, not all identity solutions are built the same, and understanding what separates the best-in-class offerings from the rest of the pack is often easier said than done. In this session, we will explore what good identity looks like and how a thoughtful, forward-looking approach to identity can transform marketing strategies, improve outcomes and accomplish what was once thought impossible: Marketing without compromise.

Julie Clark SVP, Media and Entertainment, TransUnion

Matt Clark VP of Strategic Partnerships, Freewheel

Keith Camoosa Chief Addressability Officer, Dentsu

Julie Clark

Matt Clark

4:15 ^PM

Out and About with Dhomonique Murphy

The Amazon Ads Studio

Our studio host Dhomonique Murphy is on the show floor talking to speakers and attendees about their time at the event so far.

Dhomonique Murphy Founder & President, The Right Method

4:30 ^PM

Thriving in Agency/Client Relations

The Amazon Ads Studio

Join EVP of Strategy Insights & Innovation, Mollie Rosen as she discusses navigating the intricacies of agency/client relations, including new compensation models, agency search practices, the cost of pitching new business and so much more.

Dhomonique Murphy Founder & President, The Right Method

Mollie Rosen EVP, Strategy Insights and Innovation, 4As

Mollie Rosen

4:30 ^PM

The Business Of Sports: Live With Reach TV

Culture Unleashed by Group Black

This original series fom ReachTV talks to the top athletes, executives, and creators to get their inside take on the business of sports. Each interview takes a deep dive into the multi-billion dollar industry. Everything from merchandising, stadium deals, athlete and coach contracts, advertising, social media, digital marketing and more. This series is a true master class in the business of sports.

A.J. Andrews Professional Softball, BETMGM Ambassador and Host of MLB Network's "Play Ball "

Baron Davis Two-time NBA All-Star, serial entrepreneur, investor, and creator of thought-provoking content and digital platforms, Baron Davis Enterprises

A.J. Andrews

Baron Davis

4:40 ^PM

Ideas & Innovation Demand More from Your Data: Using AI to Drive ROI

The Innovation Factory

Today, brands have access to more data than ever before — from the quality of the environment in which an ad is served to the attention an ad is able to capture.

How can brands use this data to optimize media strategy and make every dollar count?

In this session, we’ll touch on how data and AI are transforming the industry and the new possibilities this opens for brands to drive real, meaningful and measurable outcomes.

Mark Zagorski CEO, DoubleVerify

Bill Tucker Group EVP, ANA

Liz Rutgersson CEO, North America, iProspect

Joshua Nafman Vice President, Data & Operations, Diageo

Mark Zagorski

Bill Tucker

4:40 ^PM

Shopping & Commerce Media Bridging Commerce, Brand & Customer Experience: The Path to Winning Consumers

The Marketplace

In a world marked by constant flux, where channels, consumers and technology all flow in a dynamic symphony of change, the future of brand experience stands at a crossroads. The marketing landscape has evolved, presenting both challenges and opportunities that demand creative solutions and organizational transformation to drive sustainable brand growth.

Steve McGowan Head of Shopper Activation & Strategic Partnerships , Mondelez International

Jamie Schwab VP, Global Digital Commerce, Colgate-Palmolive

Beth Ann Kaminkow Global CEO, VMLY&R Commerce

Becca Peel Lead Strategist , Contagious

Steve McGowan

Jamie Schwab

4:40 ^PM

Industry Disruptors How Brands Can Win Big with F1

The Boardroom

European export, Formula One has made its way to the US, with a new sports fandom in tow – and it’s safe to say it’s not going anywhere soon. Brand opportunities abound, but with only 20 athletes in the entire world participating in the sport, F1 is exclusive and difficult to break into.

In this session, experts will tackle what this new opportunity means for marketers and how brands can effectively position their campaigns and partnerships to capitalize on the newfound racing craze with authenticity and efficacy.

Jacob Agajanian President & Co-Founder, Race Service

Douglas Brundage Founder & CEO, Kingsland

Alex Davies Managing Editor, F1, The Athletic

Olly Mitchell Vice President, Motorsport, Octagon UK

Lisa Harap-Canfield SVP of Client Partnerships, VaynerMedia

Jacob Agajanian

4:45 ^PM

Clash of the Titans: Data Privacy vs. AI — Are Brands and Agencies Ready?

The Amazon Ads Studio

In omnichannel marketing, brands and agencies face the delicate task of employing AI-powered solutions while respecting customer privacy. Brian Quinn, President and GM of AppsFlyer, will discuss the ramifications of user-level privacy changes, data privacy regulations, and how marketers are balancing the demand for customized content and meaningful interactions while protecting consumer data.

Dhomonique Murphy Founder & President, The Right Method

Brian Quinn President & GM, AppsFlyer

Brian Quinn

4:50 ^PM

Modern Marketing & Measurement Leveraging Sales Data to Elevate In-Flight Optimization

The Insights Arena

As marketers navigate reduced budgets and increased market competition, it’s more difficult than ever to reach and engage their target audience. Discover best practices for using sales data to improve campaigns in-flight and how verified purchase optimization is revolutionizing how advertisers bring their media campaigns to market.

Jennifer Gold SVP and Group Lead, Agency Partnerships, Circana

Dan Perez VP, CPG Media Solutions, Epsilon

Jennifer Gold

Dan Perez

4:50 ^PM

Brands & Marketers Redefining Bravery

The Creative Showcase

Discover the Redefining Bravery series, where creative storytellers share their journey through audacious marketing. These are the stand-out marketers and creative leaders, pioneers of courage and daring campaigns. In an era where traditional norms are constantly challenged, these leaders have not only embraced the unconventional but have also woven it into the very fabric of their brands.

Tiffany Rolfe Global Chair & CCO, RGA

Soyoung Kang Chief Marketing Officer, eos Products

Ali Rez Chief Creative Officer, Impact BBDO

Sophie Kelly SVP Marketing, Diageo

Soyoung Kang

4:50 ^PM

Advances in AdTech Why Advertising Must Save TV

The Tech Lab

The unfortunate truth is that the advertising industry is no stranger to waste: a staggering 40% of ad dollars were wasted in 2022 alone, amounting to over $130 billion. Gone are the days of all buys being based on age and gender demos in hopes of driving ROI, an antiquated approach that wastes time and money on eyeballs that don’t convert.

In this session, our panelists will share strategies to drive business outcomes using advanced audiences, eliminating slack and wasteful ad spend in the system along the way.

Joe Kotz VP, Enterprise Solutions, VideoAmp

Kelly Metz Managing Director, Advanced TV Activation, Omnicom Media Group

Brad Stockton SVP, US National Video Innovation, dentsu

Peter Liguori Board Member, VideoAmp

Joe Kotz

Kelly Metz

4:50 ^PM

Paris Hilton’s 11:11 Media and Catapulting Brands into the Cultural Zeitgeist

The Great Minds Stage

Entrepreneur and pop culture icon Paris Hilton and media veteran Bruce Gersh will host a fireside chat, highlighting innovative ways they are engaging with brands across content, community and commerce with their next-gen media company, 11:11 Media. The discussion will feature key examples of 11:11 Media's record-breaking, award-winning campaigns that have catapulted brands into the center of the cultural zeitgeist.

Paris Hilton CEO / Co-Founder, 11:11 Media

Bruce Gersh President & COO, 11:11 Media

Paris Hilton

Bruce Gersh

4:55 ^PM

Moving TV Forward Driving The Transition from Linear TV Advertising to CTV

The Screening Room

Join Frost Prioleau, Co-Founder/CEO of Simpli.fi, and James Moore, CRO of Simpli.fi, and a panel of experienced TV/CTV advertising buyers as they discuss the various factors that are impacting the transition of linear advertising budgets to CTV, and what is needed to accelerate that transition. Topics to be discussed include planning, targeting, workflow, pricing, measurement, and more.

Frost Prioleau Co-Founder & CEO, Simpli.fi

James Moore Chief Revenue Officer, Simpli.fi

Lee Doyle EVP, Group Managing Director, Empower Media

Maya Simonian EVP, TouchPoint Integrated Communications

Frost Prioleau

James Moore

5:00 ^PM

AWExplains: Video Making Mastery

The Amazon Ads Studio

Today's audiences expect video everywhere. So, marketing teams have to work faster to create more content than they ever have before. Aston Ford, Manager of Creator Operations at Quickframe by MNTN, provides indispensable best practices for getting the most out of your video production budgets and keeping your marketing teams flush with new content.

Aston Ford Manager Of Creator Operations, QuickFrame by MNTN

Aston Ford

5:00 ^PM

Group Black Happy Hour

Culture Unleashed by Group Black

Stop by our space for an end of the day for a drink and bite!

5:00 ^PM

The Business Of Sports: Live With Reach TV

Culture Unleashed by Group Black

This original series fom ReachTV talks to the top athletes, executives, and creators to get their inside take on the business of sports. Each interview takes a deep dive into the multi-billion dollar industry. Everything from merchandising, stadium deals, athlete and coach contracts, advertising, social media, digital marketing and more. This series is a true master class in the business of sports.

A.J. Andrews Professional Softball, BETMGM Ambassador and Host of MLB Network's "Play Ball "

Deron Guidrey Founder, PlayersTV

Evan Turner Entrepreneur, Investor, Media Personality & Former NBA Star

Deron Guidrey

5:15 ^PM

Advertising Week New York Day #1 Wrap Up & Cocktail Making

The Amazon Ads Studio

Our studio host Dhomonique Murphy is joined by an expert mixologist to craft a signature cocktail, whilst sharing some closing remarks on Day 1 of Advertising Week New York.

Allana Gabriela Mixologitst, Leyenda

Dhomonique Murphy Founder & President, The Right Method

Allana Gabriela

5:30 ^PM

AWConnects Networking Happy Hour, Presented by Alliant Data

Special Events

On Monday, October 16, join Alliant Data as they host AWConnects Networking Happy Hour, complete with interactive activations, custom cocktails and more. Hope to see you there.

Streaming

Social Impact

Moving TV Forward

Presented byAmpersand

Future is Female

Future of Programmatic

Presented byTwilio Segment

Data & Decisions

Presented byAcxiom

Brands & Marketers

Presented byBest Buy Ads

Advances in AdTech

Presented byBasis Technologies

AI & Web3

Presented byMicrosoft Advertising

AWLearn Academy

Business of Marketing

Presented byLinkedIn

Campaigns & Creativity

Content and Pop Culture

Converged TV Measurement

Presented byTelly

Creators & Authenticity

Cross Screen Engagement

Experience Economy

Future Finders

Game Changers

Presented byEpsilon

Ideas & Innovation

Industry Disruptors

Media & Entertainment

Presented byParamount

Modern Marketing & Measurement

Presented bySamba TV

Shopping & Commerce Media

Presented byAfterpay

Small Business Marketing Forum

Presented byAmazon Ads

Trailblazers & Trendsetters

Trends & Insights

Search Events