In this session...
Join industry experts Maria Colon, Vice President of Marketing and Customer Experience, De’Longhi North America; Tamara Alesi, CEO, Mediaplus North America; and Jim Wilson, CEO, Talon US, for a lively conversation on how omnichannel brands and agencies are harnessing the power of OOH. This insightful discussion will provide you with actionable insights that can empower your marketing efforts to deliver comprehensive results across the entire sales funnel.
View More
OOH is reaching consumers throughout daily journeys — whether they’re driving, walking or commuting on mass transit. The expansion of digital OOH inventory is giving marketers more opportunities to capture consumer attention with full motion, digital video content across more screen formats than ever before. Omnichannel brands and agencies are harnessing the power of DOOH to unlock brand reach and impact that drive results across the entire sales funnel.
This stellar lineup of industry experts will share a 360 of a spectacular, high-impact, digital-led OOH campaign and firsthand insights on why OOH remains a strategically essential medium for our clients to create real-world and human connections with their audiences and drive brand and business outcomes.
View Less
What You'll Learn from This Session...
- Learn how brands like De’Longhi strategically leverage OOH to engage consumers seamlessly throughout their journey.
- Uncover how data is reshaping OOOH integration into omnichannel media buying and creating opportunities for cohesive messaging across channels.
- Explore how OOH moves upstream in omnichannel planning, extending reach and amplifying the effect of integrated campaigns — to drive measurable outcomes.
