In this session...
Machine learning (ML) is driving massive advertising growth through automation. However, leveraging its intelligence is far from automatic. To transform technology into a tool and drive tangible ROI, advertisers need to feed ML with clear goals and real-time data. In this session, our expert, Dave Simon, analyzes the biggest shifts in the industry, distills strategies from leading innovators and reveals actions to win in the digital world today.
What You'll Learn from This Session...
- Understand how machine learning (ML) is shaping the advertising industry and prepare for the future.
- Learn the key techniques used by Big Tech for scalable and sustainable brand growth.
- Gain insights on leveraging ML to supercharge your business.
- Discover best practices for use cases and implementation across verticals.
