In this session...
Today, brands have access to more data than ever before — from the quality of the environment in which an ad is served to the attention an ad is able to capture.
How can brands use this data to optimize media strategy and make every dollar count?
In this session, we’ll touch on how data and AI are transforming the industry and the new possibilities this opens for brands to drive real, meaningful and measurable outcomes.
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Today brands have access to more data than ever have before — from the quality of the environment in which an ad is served to the attention an ad is able to capture.
How can brands use this data to optimize media strategy and make every dollar count?
In this session, we’ll touch on how data and AI are transforming the industry, and the new possibilities this opens for brands to drive real, meaningful, and measurable outcomes. DV and other industry leaders will discuss:
Prioritizing the datasets that drive decisions
The emergence of AI as a transformative technology
The evolution of optimization - from manual to automated
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What You'll Learn from This Session...
- Prioritizing the datasets that drive decisions.
- The emergence of AI as a transformative technology.
- The evolution of optimization — from manual to automated.
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