Liz Rutgersson

Liz Rutgersson is SVP, Media & Planning department for Merkle Europe. She has worked in digital in-house and agency-side for 12 years, focussing on all forms of biddable media. At Merkle, Liz’s team of 200 manage paid search, programmatic, video and paid social campaigns for over 100 clients across a range of industries. Liz’s background in data-driven marketing has shaped Merkle’s unique approach to performance media, in alignment with the direction of the industry. Liz regularly contributes in the industry via speaking events and whitepapers.