In this session...
Join Frost Prioleau, Co-Founder/CEO of Simpli.fi, and James Moore, CRO of Simpli.fi, and a panel of experienced TV/CTV advertising buyers as they discuss the various factors that are impacting the transition of linear advertising budgets to CTV, and what is needed to accelerate that transition. Topics to be discussed include planning, targeting, workflow, pricing, measurement, and more.
What You'll Learn from This Session...
- Simpli.fi's CEO and CRO will discuss with a panel of industry experts the various factors that are impacting the transition of linear advertising budgets to CTV.
- Hear from Simpli.fi's CEO and CRO on what is needed to accelerate the transition.
- Topics to be discussed include planning, targeting, workflow, pricing, measurement, and more.
