Highlights Calendar Speakers
New York 2023
Tracks Venues
Advertising Week New York 2023
From Buzzword to Bottom Line: Marketer’s Master Class for All Things About AI and ML
Monday, 16 October at 12:00 PM
Serra by Birreria
Molly Passanisi
Sarah Crennan
Tal Shaked
Thomas Garvey

In this session...

Prepare for the Advertising Week AI/ML buzz by starting your week with Moloco, the leader in machine-learning-powered performance advertising. In a world abuzz with AI and Machine Learning (ML), the real question is how to harness its power to propel brand growth and tangible results. Explore the potential of AI and ML in navigating changing consumer behaviors and achieving measurable outcomes with us! With our expert panel of industry-leading marketers and ML experts, we’ll unravel real-world applications and the competitive edge these technologies can offer.

Expect to leave this engaging lunch session with actionable insights and a newfound eagerness to implement machine learning in your marketing arsenal. Take advantage of this enlightening prelude to Advertising Week, where AI/ML is set to steal the spotlight. Prepare to supercharge your marketing game.
“This lunch is perfect for those in the ad-tech industry, especially with mobile app businesses, who want to grow their business by leveraging AI and machine learning.”

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What You'll Learn from This Session...

  1. Understanding How Machine Learning Powers Marketing: Gain insights into the inner workings of machine learning and discover how you can leverage it to your business's advantage.
  2. Real-World Solutions from Industry Experts: Learn from other experts in the industry who have successfully navigated challenges using AI and machine learning, offering practical examples and inspiration.
  3. Identifying Authentic Machine Learning Technology: Cut through the noise and distinguish between genuine machine learning solutions and hype. Discover actionable steps to integrate machine learning into your growth strategy.

Presented with


Speakers

Molly Passanisi VP, Americas Sales Moloco
Tal Shaked Chief ML Officer Moloco
Sarah Crennan Vice President, Head of Content, DTC National Basketball Association (NBA)
Thomas Garvey Generative AI and Advanced Measurement Lead, Google Media Lab Google

Event Details

Event Type Special Event

100 Broadway, 14th Floor,
New York, NY 10005
info@advertisingweek.com
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