Sarah Crennan is the VP & Head of DTC Content at the NBA. Sarah joined the NBA in April of 2022 to re-launch the NBA App and define the content strategy across DTC product experiences. Previously named to the inaugural “Crain’s Notable Women in the Business of Sports”, Sarah continues to develop innovative ways to match sports storytelling to shifting audience consumption behaviors.
Sarah’s experience includes a 5-year tenure as the VP & Head of Content at Yahoo Sports, where she led the video, editorial and social teams and helped evolve the content experience across all platforms. She also held several roles at AOL across content partnerships, marketing and business development focused primarily on revenue-driving opportunities, like the annual NewFront event.
Sarah is a passionate lacrosse fan, having played at her alma mater, Georgetown University. She’s pivoted her love of team sports into a passion for building best-in-class teams that achieve unimaginable results.
Sarah Crennan Job Title Vice President, Head of Content, DTC Company NATIONAL BASKETBALL ASSOCIATION (NBA) Connect via
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