In this session...
National and addressable TV advancements seem to find most of the headlines these days. It's time to shed proper light on the advancements in local TV. Gone are the days of ineffective targeting based on age/gender demographic constructs. So, too, are wasted impressions on outdated broadcast spends. Learn from media and measurement experts on how this industry has evolved to drive greater results for brands in the local sector.
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From planning, buying and measurement, the world of local TV has made dramatic improvements and efficiencies. There are tangible and repeatable advancements that make local TV campaigns more efficient and effective for brands and agencies.
This panel aims to celebrate the strides that have been made, with leading agency executives sharing success stories, tips and tricks.
The panel will aim not to let perfection prevent progress. There is always work to be done, but there should be time to celebrate advancement.
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What You'll Learn from This Session...
- Advancements in Local TV advertising.
- A look into audience-only planning, buying and measuring.
- Identifying inefficiencies in the local tv sector and ways to combat them.
